Beauty Is As Beauty Does

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"Beauty Is As Beauty Does"
Gilligan's Island episode
Episode no. Season 2
Episode 2
Written by Joanna Lee
Original air date September 23, 1965
Episode chronology
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"Gilligan's Mother-in-Law"
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"The Little Dictator"
List of Gilligan's Island episodes

Beauty Is As Beauty Does is the second episode of the second season of the 1960s TV series Gilligan's Island. It originally aired on CBS on September 23, 1965.


Over dinner, the castaways are arguing over which of the castaway women is the most beautiful. To determine this, they decide to hold a beauty pageant. The Skipper backs Ginger, the Professor backs Mary Ann, and Mr. Howell backs Mrs. Howell, leaving Gilligan as the deciding vote. Each man tries to influence Gilligan's vote, with no success. During the contest, each man tries to sabotage the other women's chances. Finally, Gilligan announces that the winner is an ape who lives on the island. His rationale is that one must be a native islander to participate, and the women are all foreign-born.

Other uses[edit]

The title, as a phrase, has other meanings separate from the episode.[1] The episode title phrase was used in the ad campaign for Revlon's Ultima II cosmetics by Herb Ritts. It was also spoken in modified form, "stupid is as stupid does", as a catchphrase by the fictional character Forrest Gump in the film of the same name.


  1. ^ Osborn, Don R. (1996). "Beauty is as Beauty Does?: Makeup and Posture Effects on Physical Attractiveness Judgments1". Journal of Applied Social Psychology. 26: 31–51. doi:10.1111/j.1559-1816.1996.tb01837.x. 

External links[edit]