Believe Digital

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IndustryMusic Industry
FounderDenis Ladegaillerie, Arnaud Chiaramonti, Nicolas Laclias
Number of locations
44 countries
Area served
Key people
Denis Ladegaillerie (Chief Executive Officer), Romain Vivien (Board member and managing Director), Xavier Dumont (Director General), Marie-Anne Robert (Global Head of Artist Services)
ServicesDigital Music Distribution
Number of employees
990 employees

Believe (also known as Believe Digital, Believe Distribution Services and Believe Music) is a Paris-based record label and music distributor.[1] It has more than 20 brands and labels, such as Believe Distribution Services, AllPoints, Naïve, and Nuclear Blast.



The company was founded in 2005 by Denis Ladegaillerie, Arnaud Chiaramonti and Nicolas Laclias.[2] Although operating from its global headquarter in Paris, France, the company is legally headquartered in Luxembourg, supposedly for tax purposes.


Believe acquired the US. distribution service for independent artists TuneCore in April 2015. Believe Digital's expansion was fueled by $60m growth capital investment from Technology Crossover Ventures (TCV) and XAnge. In August 2016, the company acquired the French independent label Naive Records for €10m, seeking to improve value from the company's extensive back catalogue, and restarted the label's issuing of new recordings as physical CDs in 2017.

In September 2018, Believe acquired a 49% stake in French indie label Tôt ou tard from Wagram Music. In October 2018, Believe acquired a majority stake in German label Nuclear Blast.

According to news reports,[3] Believe projected it will reach €700 million in revenue in 2019, while providing services and distribution for 1.5 million artists. By the end of 2019, it estimated it will have 1,200 employees worldwide.

The company has embarked on an expansion drive in developing digital music markets such as Russia and India.[4] In 2019, Believe acquired Mumbai live event production specialist Entco, and rebranded the company “Believe Entertainment.”


Current artists[edit]

Hunergeha Welat ( Since 2020)

  • Moussier Tombola (Since 2010)
  • JUL (Since 2013)
  • Djadja & Dinaz (2014 – 2017, Since 2019)
  • Naps (Since 2014)
  • PSO Thug (Since 2014)
  • PNL (Since 2015)
  • MMZ (Since 2016)
  • DTF (Since 2016)
  • Petrodollars (Since 2016)
  • S.Pri Noir (Since 2017)
  • Rohff (Since 2017)
  • Lena Katina (Since 2017)
  • Moubarak (Since 2017)
  • Abou Tall (Since 2018)
  • H Magnum (Since 2018)
  • Léo Gâne (Since 2018)
  • Heuss l'Enfoiré (Since 2018)
  • Barack Adama (Since 2018)
  • Landy (Since 2018)
  • ICO (Since 2018)
  • FYRE (Since 2018)
  • KARAN (Since 2019)
  • Kytes (since 2018)
  • BOYINSPACE (Since 2019)
  • Alip Ba Ta (since 2020)
  • Serranow (since 2020)
  • Mtutuzeli Madlebe also known as Elis Iluht or MrDEGHT (since 2020)
  • WAVYZIEN (since 2020)
  • Henry And The Waiter (since 2020)
  • KR$NA ( since 2020)
  • Spilt Milk Society ( since 2018)

Labels, companies and business units[edit]

  • Tôt ou tard
  • Let Me Hear It Limited
  • Nuclear Blast
  • Groove Attack
  • AllPoints
  • Animal 63
  • College Music Records
  • Sharptone
  • AF
  • Drakkar
  • TuneCore
  • Believe Distribution Services
  • Believe Entertainment
  • Believe Live


In September 2019, the French government identified Believe as one of the 40 most promising French start-ups, with the French Tech Next40 index.[5]

In October 2019, Believe was named Europe’s “Allstar” company at the 17th Annual Investor Allstars awards in London.[6]


  1. ^ GmbH, finanzen net. "World's Biggest Heavy Music Label Just Got Heavier | Markets Insider". Retrieved 2019-11-20.
  2. ^ L'Express Believe Digital, la pépite française de la musique qui fait de l'ombre aux majors Raphaële Karayan, 28 May 2015] "On en parle peu mais c'est pourtant l'une des "pépites" les plus prometteuses. Believe Digital, créé en 2005, est le leader français et européen de la distribution numérique d'artistes et de labels independents. Il a racheté en avril l'américain TuneCore, qui gère le catalogue numérique d'artistes independents le plus important au monde. "
  3. ^ "Le français Believe veut devenir le " Publicis de la musique "". Les Echos (in French). 2019-10-03. Retrieved 2019-11-20.
  4. ^ "Believe buys Indian event production company Entco". IQ Magazine. 2019-09-24. Retrieved 2019-11-20.
  5. ^ Ménage, Gaëlle (2019-09-18). "Next40 : Forbes Vous Fait Découvrir Les Pépites De La French Tech". Forbes France (in French). Retrieved 2019-11-20.
  6. ^ "A celebration of European tech takes over central London". Sifted. Retrieved 2019-11-20.