Ben Goddard

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Ben Goddard (born 1942 in Idaho) is a founding partner of the public affairs firm Goddard Gunster.[1] He is widely regarded as the godfather of issue advocacy advertising and is credited with creating the genre of national issue advocacy advertising with the Harry & Louise campaign in the early 1990s.[2]

Career and accomplishments[edit]

He was president of the International Association of Political Consultants,[3][not in citation given] and was a featured columnist in The Hill newspaper.[4] Titled “On Message,” his column reviews and comments on campaign message and strategy.[5]

Notable Goddard campaigns include Harry & Louise, the Pacific Life Whales, and Prop 187 in California. According to the Goddard Gunster website,[6] Goddard has received dozens of awards for creativity, including a television Emmy, and his commercials are part of the Smithsonian Institution permanent collection.[7]

In the 1970s and '80s Goddard served as a media consultant to candidates for state and national office including Jimmy Carter, Gary Hart, Mo Udall and Bruce Babbitt.[7]

In addition to his work in the United States, Goddard also created the first political advertising in the Soviet Union to preserve Boris Yeltsin's free-market reforms.[2]