Beth Comstock

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Beth Comstock
Beth Comstock (cropped).jpg
Comstock in 2017
Alma materCollege of William and Mary (B.S.)
OccupationVice Chair, General Electric (retired)

Elizabeth "Beth" Comstock (born August 30, 1960) is an American business executive. She is a former vice chair of General Electric.[1] She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE's inventive culture. This unit includes GE Lighting, Current, GE Ventures & Licensing and GE sales, marketing and communications.[2]

Personal life[edit]

Comstock graduated from The College of William and Mary in 1982 with a Bachelor of Science in Biology. She began her career doing local television production in Virginia.[3]


Since 2008, Comstock served as GE's chief marketing and commercial officer. In October 2017, she announced that would be stepping down from her position by the end of the year. From 2006, she was President of Integrated Media at NBC Universal overseeing ad sales, marketing and research, and led the company's digital efforts including Peacock Equity, acquiring and oversaw the founding of Hulu.[4] In 2003 she was named GE's first chief marketing officer in more than 20 years and created ecomagination as an initiative to drive positive environmental impact from GE and its customers.[5] Previously, she held roles at GE, NBC, CBS and Turner Broadcasting.[6]

Comstock is a member of Nike, Inc's Board of Directors and Trustee president of the Cooper Hewitt, Smithsonian Design Museum.[7]

September 18, 2018, Comstock authored her first book "Imagine It Forward: Courage, Creativity and the Power of Change".

Career honors[edit]

Forbes named Comstock one of "The World's 100 Most Powerful Women" in 2015 [8] and 2016.[9]

On 29 October 2016, Comstock was listed by UK-based company Richtopia at number 8 in the list of 100 Most Influential Chief Marketing Officers.[10][11]

September 2018, Comstock named among PRWeek's "Top 20 Most Influential Communicators[12]".


  1. ^ "GE names a new vice-chair—and she is..." Fortune. September 1, 2015. Retrieved September 1, 2015.
  2. ^ "GE Names Its First-Ever Female Vice Chair". FastCompany. September 2, 2015. Retrieved September 2, 2015.
  3. ^ "Beth Comstock". LinkedIn. Retrieved 2016-07-19.
  4. ^ "Beth Comstock". NY WICI. February 29, 2016. Retrieved February 29, 2016.
  5. ^ "9 Ways GE Executed Its Radical Green Reinvention". Fast Company. December 10, 2015. Retrieved December 10, 2015.
  6. ^ "Paley Dialogues: Breakfast". The Paley Center For Media. October 31, 2013. Retrieved October 31, 2013.
  7. ^ "Matrix 2016: Announcing Our Fifth Presenter, Beth Comstock". NY WICI. March 21, 2016. Retrieved March 21, 2016.
  8. ^ "The World's 100 Most Powerful Women". Retrieved 2015-05-26.
  9. ^ "The World's 100 Most Powerful Women". Retrieved 2016-06-06.
  10. ^ "Chief Marketing Officers Top 100". Richtopia. Retrieved 31 October 2016.
  11. ^ "Dun & Bradstreet Congratulates CMO". Facebook. Retrieved 5 November 2016.
  12. ^ "PRWeek's 20 most influential communicators". PRWeek. Retrieved 2018-11-13.