Betty Bossi

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Betty Bossi
Industry Publishing

Betty Bossi is a Swiss cookbook publisher.[1] The Betty Bossi brand published various cookbooks and newsletters and sponsored various cooking contests.[2] Shirley Eu-Wong, author of Culture shock!: Switzerland, said that Betty Bossi "recipe booklets can be found in almost any Swiss-Romande kitchen cabinet."[3] The brand is operated by Betty Bossi AG/Betty Bossi SA, headquartered in Zurich.[4][5]

The name originates from "Betty Bossi," a fictional character created in the mid-1950s, taking inspiration from Betty Crocker.[1] Gary Genosko, author of "Better than butter: Margarine and simulation," said that the character "Betty Bossi" was "a kind of Franco-Swiss Betty Crocker".[2] Bossi was said to be the inventor of "tartines," a bread-and-butter snack.[2]

For a period of time around 2003, Swiss International Air Lines offered a buy on board service in economy class on European flights generally 70 minutes or longer, with menu items from Betty Bossi.[6]



  1. ^ a b Engeler, Eliane. "Swiss seek to settle debate over the true fondue." Associated Press at USA Today. 12 October 2009. Retrieved on 24 September 2012. Alternates: From the Victoria Advocate, From The Star, from the Rutland Herald.
  2. ^ a b c Genosko in Clarke et al p. 84.
  3. ^ Eu-Wong p. 126.
  4. ^ "Impressum." (German) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi AG Bürglistrasse 29 CH-8021 Zürich"
  5. ^ "Impressum." (French) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi SA Bürglistrasse 29 CH-8021 Zurich"
  6. ^ "Swiss Economy Food and drinks Europe." () Swiss International Air Lines. 14 May 2004. Retrieved on 24 September 2012.

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