Beverage Brands
| Company type | Subsidiary |
|---|---|
| Industry | Alcoholic beverages |
| Founder | Joe Woods |
| Headquarters | 5230 Valiant Court, Delta Way, Gloucester Business Park, GL3 4FE |
Area served | Worldwide |
Key people | Karen Salters Managing Director Joe Woods Chairman |
| Products | WKD Original Vodka, cider |
| Website | Beverage Brands |
Beverage Brands is a British alcoholic beverage company based in Gloucestershire.
History
[edit]It was founded in Torquay, and was based at Rockwood House on Parkhill Road. Its managing director and founder was Joe Woods (born c.1955). He grew up in Torquay, having moved there from Greenock when aged 11.[1]
In May 2011 it announced that it was leaving Torquay.[2]
Products
[edit]Its main product is WKD Original Vodka, which is the market leading ready to drink (RTD) alcoholic beverage in Ireland and the UK. WKD sells £258 million in the UK. In 2009 it produced a cider called WKD Core.
It produced Woody's from December 1995; from July 2001 it became Woody's Vodka Refresher, and sold until December 2003, then relaunched in September 2008.
Beverage Brands is the sixth largest manufacturer of RTDs in the world.
Structure
[edit]The company is based off junction 11a of the M5, off the B4641 in Hucclecote.
It was based in Torquay from 1992 until 2011; the main bottling plants is on the Cumnock Business Park in Netherthird, East Ayrshire at the A76/B7083 roundabout, with another at Shepton Mallet.
References
[edit]- ^ "How Joe sailed to business success thanks to recipe for cream liqueur". This is Devon. 11 May 2010. Archived from the original on 5 May 2013.
- ^ Staff at Beverage Brands in Torquay face losing jobs. BBC News, 11 May 2011.
