Bi-Rite Market

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Not to be confused with South San Francisco's BiRite Foodservice Distributors.
Bi-Rite Market

Bi-Rite Market is a grocery store in San Francisco, California owned and operated by chef Sam Mogannam, who had previously worked at Jardinière in SF. He and his brother Raphael took over the grocery store from his family in 1997, and began to sell prepared foods, using locally grown produce, which he strongly advocates.[1][2][3] Mogannam has spoken at TED on reinventing capitalism.[4][not in citation given] He has been profiled at Fast Company as one of the 100 most creative people in business for 2012.[5] The Market runs a non-profit community food education project, 18 Reasons.[6] The store is a pioneer in the new farm-to-grocery store movement, and has published a book, Eat Good Food (Ten Speed Press).[7][8] Whole Foods Market has sent staff to the store to adopt practices from there.[9] The store opened a second location, in the Divisadero Street Commercial District, in the Western Addition neighborhood, in 2013.[10]


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