BikiniLuxe

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Bikini Luxe
Private
IndustryFashion
Founded2013
FounderCandice Galek (CEO)
Headquarters,
Area served
Global
ProductsSwimwear
WebsiteOfficial website

Bikini Luxe is an American online retailer that specializes in fashion clothing, swimwear, and accessories for young women.[1] The company was founded in 2013 by Candice Galek [2] and is based in Miami, Florida.[3] The retailer stocks over 2,500 bikinis and one-piece swimsuits[4] along with a collection of designer clothing items and accessories, such as activewear, jewelry, and dresses.[5][6] The company made headlines in the Spring of 2016 after founder and CEO, Candice Galek, posted controversial photos on her LinkedIn profile.[3][7][8][9]

History[edit]

Bikini Luxe was founded in 2013 by Candice Galek in her Miami Beach living room.[3][10] The website was opened to the public in June 2014 and offered several luxury swimwear brands like Montce, Peixoto, and Eberjoy.[11] The company initially focused on swimwear brands in the South Florida region but soon expanded to include brands worldwide.[5][12] The company earned some early success largely due to social media and word-of-mouth marketing.[5][13] In late 2014, Bikini Luxe customers began tagging Bikini Luxe in their social media posts.[14] The company's Wanelo page had earned around 30,000 followers by May 2015.[13][15] By February 2016, the Bikini Luxe had accrued around 5 million impressions on Pinterest.[5]

In March 2016, founder and CEO, Candice Galek, posted an image of Miss Universe contender, Natalie Roser, in a bikini on the business networking service, LinkedIn.[7] The post was titled, "Is This Appropriate For LinkedIn?"[8] The image went viral soon after because of its controversial nature and garnered 50,000 views, 500 comments, and an additional 30,000 followers.[9] At that time, the company's social media following (including on sites like Facebook and Instagram) had reached around 250,000 worldwide. Bikini Luxe also employs around 40 individuals throughout the world.[3]

Collections[edit]

Bikini Luxe carries around 2,500 bikinis and one-piece swimsuits[4] along with a variety of designer clothing and accessories including jewelry, dresses, activewear, and resort wear. Some brands include Agua Bendita, Montce, Peixoto, Luli Fama, Sauvage, Shahida Parides, Tai Jewelry, Michi, and others.[1][11][16][17] The company launched its Sauvage Resort collection in 2016[17] and launched a limited edition of Shahida Parides dresses in 2015.[1]

References[edit]

  1. ^ a b c "Bikini Luxe launches exclusive, limited edition Shahida Parides collection of dresses". KATV. Archived from the original on July 18, 2015. Retrieved 26 February 2016.
  2. ^ "Candice Galek Founder Bikini Luxe". forbes.com.
  3. ^ a b c d Conner, Cheryl (12 March 2016). "How Bikini Luxe Has Engaged (And Enraged) On LinkedIn". Forbes. Retrieved 25 August 2016.
  4. ^ a b "Media Alert: Bikini Luxe Unveils 2016 Spring Collection". 7th Space. 17 March 2016. Retrieved 25 August 2016.
  5. ^ a b c d Hawthorne, David (1 February 2016). "Bikini Luxe Showing How Main Street Can Grow With Digital". People's Pundit Daily. Retrieved 26 February 2016.
  6. ^ "Beach Cover Ups Collection - The latest offering from Bikini Luxe". WGCL-TV. Archived from the original on December 16, 2014. Retrieved 26 February 2016.
  7. ^ a b Myers, Chris (16 April 2016). "Embracing Controversy: How This Bikini Startup Went Viral On LinkedIn In All The Right Ways". Forbes. Retrieved 25 August 2016.
  8. ^ a b Chen, Yuyu (6 April 2016). "How one bikini startup scored a viral hit on LinkedIn". Digiday. Retrieved 25 August 2016.
  9. ^ a b Myers, Chris (20 April 2016). "Bikini businesswoman skillfully handles outraged LinkedIn community". Chicago Tribune. Retrieved 25 August 2016.
  10. ^ "Miami Beach Fashion Latest Collaboration, Introducing Didikini". Travel Weekly. 28 October 2014. Retrieved 26 February 2016.
  11. ^ a b "Bikini Shopping Gets a Brand New "site" with Bikini Luxe Going Online". Digital Journal. 20 June 2014. Retrieved 26 February 2016.
  12. ^ Marcon, Camille Marie (23 December 2015). "The Woman Who Transformed Her Passion into a Sultry Empire". Founder's Guide. Retrieved 25 August 2016.
  13. ^ a b Angulo, Natalia (4 May 2015). "What Digital Doors Can Do for Main Street". Fox Business Network. Retrieved 26 February 2016.
  14. ^ Wallis, Paul (19 February 2015). "Must Read: Interview With Candice Galek". Richtopia. Retrieved 25 August 2016.
  15. ^ "The State of Small Business: Florida". Business News Daily. Retrieved 26 February 2016.
  16. ^ "Bikini Luxe Announces Exclusive Agua Bendita Swimwear 2016 Cruise Collection In Stock". Marketers Media. Retrieved 26 February 2016.
  17. ^ a b "Online Store "Bikini Luxe" Unveils 2016 Sauvage Resort Collection". 7thspace.com. Retrieved 26 February 2016.

External links[edit]