Company logo (1924–1933)
|Industry||Toys and metal goods|
|Founder||Ignaz and Adolf Bing|
|Products||Toys (especially toy trains and toy steam engines)
Bing or Gebrüder Bing ("Bing brothers") was a German toy company founded in 1863 in Nuremberg, Germany by two brothers, Ignaz Bing and Adolf Bing, originally producing metal kitchen utensils, but best remembered for its extensive lines of model trains and live steam engines. Ignaz is also known for his discovery and development of the Bing Cave, a show cave in Germany.
The company produced fine pewter and copper tableware before embarking on toy production in 1880, their first teddy bears were released in 1907. By the early 20th century, Bing was the largest toy company in the world, and Bing's factory in Nuremberg was the largest toy factory in the world. Although Bing produced numerous toys, it is best remembered today for toy trains and live steam powered toys. In addition to toys it made scientific and educational novelties, and a huge range of kitchenware, tableware, office equipment, record players, electrical goods and so on.
The "Nuremberg Style" of manufacturing toys on steel sheets with lithographed designs that were stamped out of the metal, formed, and assembled using tabs and slots, was perfected by Bing. This manufacturing method remained in widespread use well into the 1950s, long after the Bing company had been dissolved.
Bing's first trains hit the market in the 1880s. When Märklin formalized several standards for track gauges in 1891, Bing adopted them, and added O gauge by 1895 and gauge III (2.5 inches), causing confusion as Marklin Gauge III became Bing gauge IV (3 inches). In the early 1920s, under the auspices of Bassett-Lowke, Bing introduced a still-smaller gauge, half that of '0' at 0.625 inch, which it called OO. However, Bing's OO gauge at 4 mm scale became a British standard, larger than the 3.5 mm scale on the same gauge of track favoured elsewhere.
Bing produced numerous items for export which were then sold either under its own name or for other companies. Bing produced trains styled for the British market for Bassett-Lowke and A. W. Gamage, and it produced trains for the North American market, which it exported and marketed on its own. Early in the 20th century, Bing jockeyed for market share with the Ives Manufacturing Company, who did not surpass Bing in sales for good until 1910. Throughout their histories, the two companies would frequently copy one another's designs. In some instances, the two companies even used the same catalog number on their competing products. Due to cheap German labor and low shipping and duty costs, Bing was often able to undercut the prices of its U.S. competitors. By 1914, Bing had 5,000 employees. By comparison, Märklin employed 600.
Live Steam engines
The range of live steam engines included stationary engines, railway locomotives, road vehicles and boats. Steam engines were made throughout most the company's history. From the start they made stationary engines and mobile models. The stationary models were generic in outline, not really representative of particular prototypes. Mobile engines were more recognisable and the more expensive versions could almost be classed as scale models, albeit inaccurate. The Railway locomotive versions were often very similar in outline to their clockwork and electric models.     
World War I and its aftermath
World War I forced Bing out of the export market while the company was at its peak. In 1916, Ives and the A. C. Gilbert Company formed the Toy Manufacturers Association and lobbied to protect the growing U.S. toy manufacturing industry, which had grown in the absence of foreign competition. As a result, tariffs on German toys rose from 35 percent to 70 percent. Additionally, the death of the company's founder, Ignaz Bing, in 1918 created a void in leadership.
German wages rose after the war, as did shipping costs and inflation. This created an unfavorable climate for German exports. Meanwhile, the Lionel Corporation produced advertising that criticized the manufacturing methods of its competitors' trains. Although targeted mainly at Ives, this ad campaign also hurt Bing's image because Bing's methods were so similar. Bing struggled to sell through its old inventory and misjudged demand. When the market evaporated for its 1 gauge trains, it re-gauged some models to O gauge, where they looked oversized, and re-gauged other models to Lionel's Standard gauge, where they looked undersized.
Despite these setbacks, by 1921 Bing had re-established itself in the U.S. market, largely via sales through the catalog retailer Sears, Roebuck & Co. However, by 1925, Lionel was also selling through Sears, and Bing quickly found itself squeezed out of the market. Bing attempted to compensate by increasing its presence in Canada, where it competed with mixed success with American Flyer.
By 1927, Bing was in serious financial trouble and the company's president, Stephan Bing, and his son, left the company, initially going to work with another Nuremberg-based toy firm.
In 1932, Bing was in liquidation, and the Bings, who were Jewish, fled to England because of the rise of Adolf Hitler. The company went out of business for good in 1933. Much of its tooling was acquired by Bub, a rival toy company.
Identifying Bing Products
Bing toys, kitchenware, and other products can be identified and dated by variations in the company trademark.
- 1882 - 1902 Statue holding a shield with the letters "GBN" (for "Gebrüder Bing Nürnberg" — "Brothers Bing Nuremberg")
- 1902 (short lived version) Circle with the letters "GBN"
- 1902 - 1907 Diamond with the letters "GBN"
- 1908 - 1925 Diamond with the letters "GBN" and "Bavaria" below
- 1925 - 1934 Stylised letters B over W (for "Bing Werke" — "Bing Works")
- "Gebruder Bing". V&A Museum of Childhood. Retrieved August 27, 2012.
- The 1898 Bing Toy Catalogue - New Cavendish Books
- The 1906 Bing Toy Catalogue - New Cavendish Books
- Gebruder Bing im Jungendstil 1909 - Verlag Eisenbahn
- Gebruder Bing Spielzeug zur Vorkriegszeit 1912-1915 - Verlag Eisenbahn
- Bing Metall Spielwaren (metal toys) 1927-1932 - Verlag Eisenbahn
- Gebrüder Bing Nürnberg, Gebr.Bing-Werke AG. Sammeln-sammler.de. Retrieved on 2013-07-21.
|Wikimedia Commons has media related to Toys by Bing.|
- Rudolf Endres: Gebrüder Bing, Nürnberg, in: Historisches Lexikon Bayerns
- The Bing 'Pigmyphone' toy gramophone held at the British Library
- Spielzeugmuseum Freinsheim: 1. Bing Museum - Eröffnung 2010: Bing Museum
- Im Zeitverlauf: Firmenzeichen und Logos: Bing Firmenzeichen
- ToySteamBible.org: Bing