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Black Girl Magic

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Black Girl Magic
Formation2013; 11 years ago (2013)
Founders
  • CaShawn Thompson
TypeSocial movement
Location
  • International

Black Girl Magic (#BlackGirlMagic) is a concept and movement that was popularized by CaShawn Thompson in 2013.[1] The concept was born as a way to "celebrate the beauty, power and resilience of black women", as described by Julee Wilson from HuffPost,[2] and to congratulate black women on their accomplishments.[3] Referring to a speech made by Michelle Obama at the Black Girls Rock Awards,[4] Thompson explains that black women around the world persevering despite adversity inspired her to spread the concept of Black Girl Magic.[1] With these women in mind, Thompson created the social media hashtag, clothing campaign, and rallying cry "Black Girl Magic", in the hopes of counteracting negativity society places on black women.[5]

Though born online, the movement has inspired many organizations across the world to host events using the title. The movement has also seen celebrity support, as singers Corinne Bailey Rae, Janelle Monáe and Solange Knowles have invoked the concept,[6][7] and ballerina Misty Copeland and President Barack Obama discussed the idea in an interview with Maya Rhodan for Time and Essence magazines.[8]

Since being popularized, the concept has also gained traction in cultural criticism, invoked in analysis of music[9][10] and film.[11] As its usage has grown, the expression has drawn criticism as well as staunch defenders.[5][12]

In 2016, poet Mahogany L. Browne created a slam poetry piece entitled "Black Girl Magic".[13]

Founding

Hashtag

In 2013, Thompson coined the phrase via the hashtag #BlackGirlsAreMagic— now shortened to #BlackGirlMagic—to create an online dialogue centered around the achievements of black women, in a society that has historically recognized very few of these achievements.[1] Since being popularized, one can find the hashtag being used on Twitter, Instagram, Facebook, and other social media and mainstream media platforms, celebrating positive messages and images of black women all across the globe.

Clothing campaign

In January 2014, Thompson began selling t-shirts sporting the "Black Girls Are Magic" logo that she created with her friend.[1] At the time, Thompson only meant to sell these shirts to her friends and family, but has since sold over 3,000 T-shirts through her Teespring account.[14] While the popularity of the shirts started among active social media users, Thompson was quickly surprised to see that people were also buying them as gifts for granddaughters, daughters, and nieces, as they felt that the message was encouraging for young girls too.

The shirts have also gained some celebrity recognition, with prominent young black women such as Willow Smith and Amandla Stenberg posting pictures of themselves on various social media platforms wearing their Black Girls Are Magic gear.[1]

Philosophy

"I say 'magic' because it's something that people don't always understand," Thompson told The Los Angeles Times.[15] She went on to explain how "Sometimes our accomplishments might seem to come out of thin air, because a lot of times, the only people supporting us are other black women." At its core, the purpose of this movement is to create a platform where women of color can stand together against the stereotyping, colourism, misogynoir and racism that is often their lived experience.[1]

Controversy

As its usage has grown, the concept has also drawn criticism.[5]

"Black girls aren't magic. We're human."

While many black women support the concept of Black Girl Magic, some[who?] feel it reinforces the "strong black woman" archetype that black women often confront. In an article for Elle Magazine, Linda Chavers argued that the movement suggests that black women are superhuman, or something other than human.[16] She goes on to explain how, historically, black women have been seen and treated as subhuman beings, and how the image of black women persevering despite her suffering, is the epitome of the strong black woman type that is often celebrated while simultaneously being criticized in today's culture.[16]

Legacy

In 2016, Black Girl Magic Ltd was established as an nonprofit organization in an attempt to create a legacy and continuity throughout the UK and Europe.

See also

References

  1. ^ a b c d e f Thomas, Dexter (September 8, 2015). "Why everyone's saying 'Black Girls are Magic'". Los Angeles Times. Retrieved September 3, 2016.
  2. ^ Wilson, Julee (January 12, 2016). "The Meaning Of #BlackGirlMagic, And How You Can Get Some Of It". HuffPost. Retrieved September 3, 2016.
  3. ^ Ali, Rasha (June 30, 2016). "What Is Black Girl Magic? A Short Explainer". TheWrap. Retrieved November 26, 2016.
  4. ^ "The First Lady Honors the M.A.D. Girls". BET.com. Retrieved December 8, 2016.
  5. ^ a b c Brinkhurst-Cuff, Charlie (April 11, 2016). "How #BlackGirlMagic became a rallying cry for women of colour". The Guardian. Retrieved September 3, 2016.
  6. ^ Lewis, Taylor (March 16, 2016). "How British Singer Corinne Bailey Rae Describes 'Black Girl Magic'". Essence. Retrieved September 3, 2016.
  7. ^ Toms, Solange Knowles, Ben. "How Our February Cover Star Amandla Stenberg Learned to Love Her Blackness". Teen Vogue. No. January 7, 2016. Retrieved September 3, 2016.{{cite news}}: CS1 maint: multiple names: authors list (link)
  8. ^ Scott, Sydney (March 14, 2016). "EXCLUSIVE: President Obama and Misty Copeland Talk Black Girl Magic and the Importance of Social Movements". Essence. Retrieved September 3, 2016.
  9. ^ Zimmerman, Amy (April 24, 2016). "Beyoncé Calls Out Jay Z's Cheating in 'Lemonade,' A Celebration of Black Girl Magic". The Daily Beast. Retrieved September 3, 2016.
  10. ^ Ray-Harris, Ashley (August 3, 2016). "Noname makes black girl magic on Telefone". The A.V. Club. Retrieved September 3, 2016.
  11. ^ Theodore-Vachon, Rebecca (February 6, 2015). "How Rihanna Brought Black Girl Magic To "Girlhood"". Forbes. Retrieved September 3, 2016.
  12. ^ "Why are people arguing about 'Black Girl Magic'?". BBC News. January 16, 2016. Retrieved September 3, 2016.
  13. ^ "Poet Mahogany L. Browne on 'black girl magic'". PBS NewsHour. February 25, 2016.
  14. ^ D'Oyley, Demetria Lucas (January 14, 2016). "Elle, You Just Don't Understand #BlackGirlMagic". TheWrap. Retrieved November 30, 2016.
  15. ^ "Why everyone's saying 'Black Girls are Magic'". Los Angeles Times. ISSN 0458-3035. Retrieved December 8, 2016.
  16. ^ a b Chavers, Linda (January 13, 2016). "Here's My Problem With #BlackGirlMagic". Elle Magazine. Retrieved November 6, 2016.