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Type of site
blog hosting service
Available in Chinese
Alexa rank Positive decrease 93,194, 6,781 China (January 2018)[1]
Commercial Yes
Launched November 2002

Established in November 2002, BlogCN is the first free blog hosting service provider in China. Based in the eastern city of Hangzhou, BlogCN has built the world's largest Chinese blog community, blog hosting service, and blog search engine.[citation needed] The Internet portal offers free blog space, but began to charge for value-added services, including mobile phone features, in 2005. BlogCN simultaneously introduced a virtual coin system to purchase such services.[2][3] The total value of BlogCN is estimated at US$10,000,000.[4] 70-80% of its revenue comes from advertising.[5] The website is supported by Web 2.0 software.[4]

Notable bloggers[edit]

The company first came into the public's attention in 2003 because of its blogger Mu Zimei. Her blog contained straightforward descriptions of her sexual encounters with various men, which was a first for China. Zhiguang Hu, the founder and now director of BlogCN, was featured in an article in the August 24, 2005 issue of BusinessWeek entitled A Watchful Eye on China's Blogosphere.[6]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ^ Zhou, Zhengqian. Blogchina And Blogcn On Company Strategy. June 13, 2005. Retrieved March 1, 2007.
  3. ^ "Web Hosting Company", Merlin Sozia, September 13, 2011.
  4. ^ a b (in Chinese) Technology. [1]. November 21, 2005. Retrieved March 1, 2007.
  5. ^ (in Chinese) Hu Zhiguang. Blog can only survive through advertising. March 1, 2007. Retrieved March 1, 2007.
  6. ^ A Watchful Eye on China's Blogosphere Archived June 25, 2006, at the Wayback Machine., BusinessWeek

External links[edit]