Brad Zweck

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Brad Zweck is a freelance writer and public relations consultant, a former journalist and lobbyist. He spent three terms as a Democratic member of the Wisconsin State Assembly from the 86th district (portions of Marathon, Shawano and Waupaca counties).


Zweck was born on August 16, 1958 in Wausau, Wisconsin.[1] He attended Grambling State University in Louisiana and the University of Wisconsin-Marathon County, eventually earning a Journalism degree from the University of Wisconsin-Eau Claire.

Political career[edit]

Zweck was first elected a member of the Wisconsin State Assembly in 1986 and was twice re-elected, in 1990 defeating former Iran hostage Kevin J. Hermening, the Republican nominee.[2] He left the Assembly in 1991 to go to work for Wausau Insurance,[3] and was succeeded by fellow Democrat Thomas J. Springer, a former intern in Zweck's office.

After the Assembly[edit]

From 1992 to 2009, Zweck worked in public relations and as a lobbyist for Wausau Insurance. After the Liberty Mutual Group bought and later shut down the Wausau Insurance brand, he started Zweck Diversified Communications, a consultancy and PR firm based in Wausau. Since 2010, he has also been the executive director of the UW-Marathon County Foundation.

Private life[edit]

Zweck is married with two sons.


  1. ^ "Zweck, Brad 1958". Wisconsin Historical Society. Retrieved 2011-12-16. 
  2. ^ "Brad Zweck". Political Graveyard. Retrieved 2011-12-16. 
  3. ^ Associated Press. "Hermening, Springer win primary races" Racine Journal-Times October 23, 1991