Breakthrough (Twice song)

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"Breakthrough"
Twice - Breakthrough.png
Standard single cover
Single by Twice
from the album &Twice
B-side"Fancy (Japanese ver.)"
ReleasedJuly 24, 2019 (2019-07-24)
Format
Genre
Length3:38
LabelWarner Music Japan
Songwriter(s)
  • Yu Shimoji, Jan Baars, Ronnie Icon, Rajan Muse
Twice singles chronology
"Happy Happy"
(2019)
"Breakthrough"
(2019)
"Feel Special"
(2019)
Music video
"Breakthrough" on YouTube

"Breakthrough" is a song recorded by South Korean girl group Twice. It is the group's fifth Japanese maxi single and includes three other tracks. The song was pre-released digitally on June 12, 2019 and the CD single was later released on July 24 by Warner Music Japan.

Background and release[edit]

On April 6, 2019, Twice announced the release of their fifth Japanese single titled "Breakthrough".[2][3] On June 12, it was pre-released as a digital single on various online music portals and the full music video was also released online on the same day.[4][5][1] 

The single physically released on July 24, 2019, along with the news that Twice would appear in a commercial for cosmetic brand "Aube", featuring "Breakthrough" as the commercial song.[6][7][8]

In celebration of the release of the new songs, Twice's new AbemaTV original variety show would be aired on July 19. Twice members would fulfill requests from fans which has been recruited in advance, on SNS at all Hawaii locations. A special gift campaigns was held sequentially from the 12th. Ten types of "AbemaTV x Twice" hashtags have been attracted attention, trending for one week in a row, and a special number from campaign also trends for three consecutive nights. For the gift of the campaign, fans would given the right to meet Twice.[9][10][11]

Composition[edit]

"Breakthrough" was composed by Jan Baars, Rajan Muse, Ronnie Icon with lyrics written by Yu Shimoji.[12] It was described as a dramatic, brassier electro-pop sound that puts the nonet's silky smooth vocals front and center and it's "meant to evoke the feelings of a cool summer night".[1]

Music video[edit]

An accompanying music video for the song was directed by Naive Creative Production and was released on June 11, 2019 on YouTube.[13] The music videos begins with the same split-colored set with emphasize the darker feel of "Breakthrough". The music video also features neon signs that declare the titles of singles. Stylistically, in "Breakthrough" the group is seen dancing at night in sensual black outfits -- similar to ones seen in the music video for "Fancy" -- and imposing power suits.[1]

As of December 2019, the video has received over 60 million views and 1 million likes.[14]

Promotion[edit]

On July 5, 2019, Twice performed "Breakthrough" for the first time on Music Station 2 Hour Special episode. It was also performed during Twice World Tour 2019–2020 "Twicelights"'s Japanese leg, starting on October 23, 2019 in Sapporo.[15][16] On September 28, they performed "Breakthrough" on NHK Shibuya Note Presents Twice Request Live, a spin-off project of the music program "Shibuya Note".[17]

Commercial performance[edit]

The CD single debuted at number 2 on the daily ranking of Oricon Singles Chart with 128,525 units sold on its release day.[18] It also ranked number 2 on the weekly Oricon Singles Chart with 229,326 copies sold,[19] while topped the Billboard Japan recorded 288,502 copies sold and 3,451 downloads from July 22–28, 2019.[20]

Track listing[edit]

Digital download EP[21]
No.TitleLyricsMusicArrangementLength
1."Breakthrough"Yu Shimoji
  • Jan Baars
  • Rajan Muse
  • Ronnie Icon
Jan Baars3:37
2."Fancy" (Japanese version)Eri Osanai
  • Black Eyed Pilseung
  • Jeon Gun
Rado3:36
3."Breakthrough" (taalthechoi Remix)Yu Shimoji
  • Jan Baars
  • Rajan Muse
  • Ronnie Icon
Versachoi3:32
4."Breakthrough" (Instrumental) 
  • Jan Baars
  • Rajan Muse
  • Ronnie Icon
Jan Baars3:37
Total length:13:32

Korean version[edit]

The Korean version of "Breakthrough" was released on September 23, 2019 as the seventh track of Twice's eighth extended play (EP) Feel Special as special gift for fans. The Korean lyrics were written by Olivia Choi.[22][23]

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Japan (RIAJ)[29] Platinum 250,000^

^shipments figures based on certification alone

Release history[edit]

Region Date Version Format Label Ref.
Various July 24, 2019 Japanese Digital download, streaming JYP Entertainment,

Warner Music Japan

[21]
Japan CD Single
Various September 23, 2019 Korean Digital download, streaming JYP Entertainment

Notes[edit]

  1. ^ Peak chart position of "Breakthrough (Korean ver.)" on Billboard Korea K-Pop 100.
  2. ^ Peak chart position of "Breakthrough (Korean ver.)" on World Digital Song Sales Chart

References[edit]

  1. ^ a b c d Tamar, Herman (June 11, 2019). "TWICE Have a 'Happy Happy' 'Breakthrough' in Duo of New Music Videos: Watch". Billboard. Retrieved August 8, 2019.
  2. ^ Lee, Ji-seok (April 7, 2019). "트와이스, 6일 나고야돔서 22만 관객 동원 '돔투어 피날레'". Naver (in Korean). Sports Seoul. Retrieved September 4, 2019.
  3. ^ "TWICE、初ドームツアー完遂 第二章はCM出演&2週連続リリースで幕開け". Oricon Music (in Japanese). Oricon ME inc. April 7, 2019. Retrieved September 4, 2019.
  4. ^ "TWICE、新曲MVを2作同時解禁 素顔満載×全編ダンスで相反する魅力全開". Oricon Music (in Japanese). Oricon ME inc. June 12, 2019. Retrieved September 4, 2019.
  5. ^ Kwak, Hyeon-soo (June 12, 2019). "트와이스, 일본 데뷔 2주년 기념 '이례적 앨범 프로모션'". Sports Donga (in Korean). The DongA Ilbo. Retrieved August 20, 2019.
  6. ^ "TWICE、新SG「Breakthrough」がAUBEのCMソングに。多彩なメイクバリエーションを披露". Barks (in Japanese). Japan Music Network. Retrieved September 4, 2019.
  7. ^ "TWICE、クールな新曲が『AUBE』CMソングに". Oricon Music (in Japanese). Oricon ME inc. Retrieved September 4, 2019.
  8. ^ "TWICE、メイクアップブランドCMに出演&CMソングを担当". Billboard Japan (in Japanese). Retrieved September 4, 2019.
  9. ^ "TWICE、『AbemaTV』特番でオールハワイロケ フランダンスや食レポに挑戦". Oricon Music (in Japanese). Oricon ME inc. Retrieved September 4, 2019.
  10. ^ "TWICE、AbemaTV特番で新曲のプラクティスダンス動画を最速解禁". Oricon Music (in Japanese). Oricon ME inc. Retrieved September 4, 2019.
  11. ^ "TWICEに会える権利が当たる!AbemaTV特番3夜連続で、ワタベウェディングとのコラボも". Natalie Music (in Japanese). Natasha,Inc. Retrieved September 4, 2019.
  12. ^ "TWICE(트와이스) - Breakthrough". Naver Music (in Korean). Naver Corp. Retrieved December 20, 2019.
  13. ^ "TWICE(트와이스) "Breakthrough" M/V". Studio Naive. August 5, 2019. Retrieved August 7, 2019.
  14. ^ "TWICE「Breakthrough」Music Video". Youtube. June 11, 2019. Retrieved December 20, 2019.
  15. ^ "「Mステ2時間SP」にDAOKO×MIYAVI、キスマイ、三浦大知、E-girlsら". Natalie Music (in Japanese). Natasha,Inc. June 28, 2019. Retrieved September 4, 2019.
  16. ^ "DA PUMP&TWICE、『Mステ』SPダンス見どころ解説". Oricon Music (in Japanese). Oricon ME inc. July 5, 2019. Retrieved September 4, 2019.
  17. ^ "TWICE「シブヤノオト」スピンオフ企画出演、NHKホールでリクエストライブ". Natalie Music (in Japanese). Natasha,Inc. July 29, 2019. Retrieved September 4, 2019.
  18. ^ "デイリー シングルランキング – 2019年07月23日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on July 24, 2019. Retrieved July 24, 2019.
  19. ^ a b "週間 シングルランキング – 2019年08月05日付". Oricon News (in Japanese). Oricon ME inc. Archived from the original on July 31, 2019. Retrieved July 31, 2019.
  20. ^ "【ビルボード】TWICE「Breakthrough」がSKE48「FRUSTRATION」のシングル差を逆転し総合首位獲得 あいみょん新曲総合7位にジャンプ・アップ". Billboard Japan (in Japanese). July 31, 2019. Retrieved July 31, 2019.
  21. ^ a b "Breakthrough - TWICE". Apple Music (in Japanese). Apple Inc. July 24, 2019. Retrieved August 8, 2019.
  22. ^ Lee, Ho-yeon (September 10, 2019). "'JYP표 시너지' 박진영, 트와이스 신곡 '필스페셜' 작사·작곡". Naver (in Korean). Hankook Ilbo. Retrieved September 24, 2019.
  23. ^ Woobin (September 23, 2019). "[TEN 현장] 성숙해진 트와이스의 'Feel Special'…미나 없이 12연속 히트 도전". Naver (in Korean). Tenasia. Retrieved September 24, 2019.
  24. ^ "Billboard Japan Hot 100 (2019/08/05 付け)". Billboard Japan (in Japanese). Retrieved August 8, 2019.
  25. ^ "Kpop Hot 100 (week of September 28, 2019)". Billboard. Retrieved October 15, 2019.
  26. ^ "World Digital Song Sales – The week of October 5, 2019". Billboard. Retrieved November 14, 2019.
  27. ^ "2019 Year-End Rankings". Billboard Japan (in Japanese). Retrieved December 20, 2019.
  28. ^ "年間 シングルランキング – 2019年度". Oricon News (in Japanese). Oricon ME Inc. Retrieved December 22, 2019.
  29. ^ ゴールドディスク認定 一般社団法人 日本レコード協会 (in Japanese). Recording Industry Association of Japan. Retrieved August 8, 2019. Note: To retrieve all certifications, 1) type in TWICE in the box "アーティスト", 2) click 検索

External links[edit]