The video for "Bring 'Em Down" was released on 9 March 2012. The behind the scenes footage was released on 23 March.
The video features Ian Watkins in what is believed to be a hostage situation. The people who have him hostage brutally beat him down continually. As this is happening, rest of the band members are on a search for rescue of Watkins. They also secretly send off a smoke bomb like device. Reaching Watkins eventually the band take on a revenge, as the smoke bomb goes off. The video ends with Lostprophets victorious and successfully rescuing Watkins.
This is the first Lostprophets video not to feature the band performing in the video.