Brunello Cucinelli

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Brunello Cucinelli (Italian pronunciation: [bruˈnɛllo kutʃiˈnɛlli]; born 3 September 1953 in Castel Rigone) is an Italian luxury creative director and the chief executive of his eponymous made in Italy brand, Brunello Cucinelli.[1] He donates 20% of his profits through the Brunello Cucinelli Foundation. He has been described as a "philosopher-designer".[2]

Early life and education[edit]

Cucinelli grew up in a rural agricultural community outside of Perugia.[3] His childhood home had no electricity or running water.[4] Cucinelli dropped out of engineering school at age 24,[5] choosing instead to read philosophical texts on his own.[5]


Cucinelli's first product was cashmere wool sweaters in bright colors.[5] In 1977 he started making dyed cashmere in a small workshop. He founded Brunello Cucinelli SpA in 1978 with the Italian lira equivalent of about $550;[6] after the initial public offering of Brunello Cucinelli SpA his personal net worth exceeded $1 billion.[6]

In June of 2021, due to the ownership of 50.05% of the shares of Brunello Cucinelli S.p.A., Brunello had a personal net worth of approximately 2.2 billion dollars. [7]


Cucinelli believes that architecture "needs to symbolize higher meanings besides serving a material purpose."[8] He collaborated on the re-design and expansion of Solomeo with Italian architect Massimo de Vico.[9] In 2021, Cucinelli announced that he would again be partnering with de Vico to transform one of Solomeo's 18th-century villas into a "Universal Library" that will carry books on philosophy, architecture, literature, poetry and craftsmanship.[10]


In 2018, Cucinelli raised €100 million for charity by selling 6% of his shares.[11] His company gives about 20% of the profits to charity, with which he restored many works of art throughout Umbria, and he bought many lands around Solomeo, the town where he lives and where his company is based.[12]

Awards and honors[edit]

Personal life[edit]

Cucinelli is married to his hometown sweetheart Federica,[18] and the couple have two daughters: Camilla and Carolina.[19]


  1. ^ "Brunello Cucinelli affirms double-digit 2014 sales and profit growth". March 10, 2014. Archived from the original on March 31, 2014. Retrieved March 30, 2014.
  2. ^ Why Brunello Cucinelli Is Worth the Price (Hint: It’s Not Just the Cashmere) Michael Williams, GQ SEPTEMBER 18, 2017
  3. ^ "Cashmere King Brunello Cucinelli: The Italian fashion designer on style, philosophy and wearing corduroys 24-7". May 27, 2011. Retrieved March 30, 2014.
  4. ^ Imran Amed, CEO Talk | Brunello Cucinelli, Founder and Chief Executive, Brunello Cucinelli July 1, 2014
  5. ^ a b c d Mead, Rebecca (March 29, 2010). "The Prince of Solomeo: The cashmere utopia of Brunello Cucinelli". New Yorker. Retrieved March 30, 2014.
  6. ^ a b Metcalf, Tom (May 9, 2013). "Cucinelli Becomes Billionaire Knitting $1,920 Cardigans".
  7. ^ "Share capital | Shareholders | Brunello Cucinelli". Retrieved November 8, 2021.
  8. ^ "Restoration: Designing with soul | CLAD".
  9. ^ "Brunello Cucinelli celebrates forty years of 'humanistic capitalism' in Solomeo, Italy".
  10. ^ "Brunello Cucinelli Presents Next Project for Humanity". October 28, 2021.
  11. ^ Sanderson, Rachel (January 10, 2018). "Brunello Cucinelli sells €100m stake for charitable foundation". Financial Times.
  12. ^ Brunello Cucinelli March 2014
  13. ^ "Cucinelli: "Io, il cashmere e l'etica del lavoro"". Il Sole 24 Ore.
  14. ^ "Brunello Cucinelli, cavaliere del lavoro". Federazione nazionale dei cavalieri del lavoro.
  15. ^ "Premiazione Brunello Cucinelli". Associazione Guido e Maria Carli. Archived from the original on August 14, 2014. Retrieved July 31, 2014.
  16. ^ Brunello Cucinelli: philosophy
  17. ^ LAURA RYSMAN, How to Host a Relaxed Dinner Party Like an Italian The New York Times 2017/06/15
  18. ^ Nalley, Richard (April 25, 2013). "Brunello Cucinelli: Life By Design". Retrieved March 30, 2014.
  19. ^ "Brunello Cucinelli's Italian Country Home". March 22, 2011. Retrieved March 30, 2014.

External links[edit]

Brunello Cucinelli