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Buy Buy Baby

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Buy Buy Baby
Company typeSubsidiary
GenreBaby needs
Founded1996
Headquarters,
Number of locations
90
Area served
Nationwide
ProductsBaby products
ParentBed Bath & Beyond
Websitewww.buybuybaby.com

Buy Buy Baby, Inc. (stylized: buybuy BABY) is a chain of stores that sell clothing, strollers and other items for use with infants and young children. It operates 90 stores across the United States.

The chain was founded in 1996 by brothers Richard and Jeffrey Feinstein.[1][2] It consisted of eight stores when it was acquired by Bed Bath & Beyond in 2007.[3] Its primary competitor is Babies "R" Us.[4]

References