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==History==
==History==
The original ''CBS Morning News'' began as a predecessor to the network's current ''[[CBS This Morning]]''. For most of the 1960s and 1970s the broadcast aired as a 60-minute hard news broadcast at 7:00 a.m., opposite ''[[Today (NBC program)|Today]]'' on [[NBC]] and preceding ''[[Captain Kangaroo]]'' on CBS. When CBS re-formatted the early morning broadcast, the ''CBS Morning News'' became a pre-dawn 30 minute news broadcast. [[Walter Cronkite]], and sportscaster [[Jim McKay]] while at CBS, both anchored the original ''CBS Morning News'' at one time.

===The 1950s===
CBS has made several attempts at morning shows since [[1954 in television|1954]]. First came '''''The Morning Show''''' (1954–1956), originally hosted by [[Walter Cronkite]] and very similar to ''[[Today (NBC program)|The Today Show]]'' in fashion (it, too, ran for two hours from 7-9 a.m. ET until being reduced to one hour to accommodate the premiere of ''[[Captain Kangaroo]]'' in [[1955 in television|1955]]). Additional hosts over the years included [[Jack Paar]], [[John Henry Faulk]], and [[Dick Van Dyke]].

Next came '''''Good Morning! with [[Will Rogers, Jr.]]''''', which lasted 14 months before being replaced from April–December 1957 by '''''The Morning Show''''', a variety program hosted by [[Jimmy Dean]]. The program aired from 7–7:45 a.m.

===The 1960s===
CBS would not make any serious attempt to program against ''Today'' for eight years. On September 2, 1963, '''''The CBS Morning News''''' debuted, similar to its [[CBS Evening News|evening]] counterpart in the way that it was also a hard newscast featuring various hosts and correspondents from [[CBS News]] over the years. It started out as a half-hour broadcast anchored by [[Mike Wallace (journalist)|Mike Wallace]] and airing Monday through Friday at 10:00 a.m. ET. Coincidentally, it replaced a CBS daytime magazine program called ''[[Calendar (TV series)|Calendar]]'', which was hosted by Wallace's future ''[[60 Minutes]]'' colleague [[Harry Reasoner]]. In August [[1965 in television|1965]], upon discovering that they could make more money airing reruns of ''[[I Love Lucy]]'' in the 10:00 a.m. slot, CBS moved the broadcast start time to 7:05 a.m. (although most affiliates carried it via tape delay at 7:30 a.m.). Wallace only lasted a year with the change in hours and eventually tired of the grind, leaving to cover Richard Nixon's comeback for CBS News.

===The 1970s===
It was during Joseph Benti's run (through August 28, 1970) that the program became the first regularly scheduled one-hour newscast ever on network television on March 31, 1969. Until [[1981 in television|1981]], it would precede ''Captain Kangaroo'' on the CBS morning schedule from 7:00-8:00 a.m. ET. The new hour format now featured [[John Hart (journalist)|John Hart]] reading the news from Washington and CBS News Moscow correspondent [[Hughes Rudd]] as an occasional contributor.

On August 6, 1973, after Hart left for [[NBC]], in an effort to emulate ''[[Today (NBC program)|The Today Show]]'', Rudd was teamed up with former [[Washington Post]] reporter [[Sally Quinn]]. Quinn was gone after six months, leaving after the February 1, 1974 telecast. A much more experienced correspondent, [[Bruce Morton]], later took over the Washington desk, remaining there until [[1977 in television|1977]]. During that period, the newscast had evolved into a well-crafted package delivered in a straightforward manner, much like Cronkite's evening newscast. Despite the anchor turnover through the years, the broadcast had set a consistent tone which emphasized news and ideas over celebrity gossip or self-help tips.

===The 1980s===
On Sunday, January 28, 1979, CBS revamped the program, premiering '''''Morning''''', which was titled in accordance to the day of the week (''Monday Morning'', ''Tuesday Morning'', etc.). The weekday ''Morning'' series competed with ''[[Good Morning America]]'' and ''The Today Show''. [[Charles Kuralt]] hosted Sundays while [[Bob Schieffer]] hosted the rest of the week; Kuralt took over the daily show as well in the fall of [[1980 in American television|1980]]. Though the weekday edition continued to emphasize hard news (albeit at a different pace than the evening newscast), the Sunday edition put more of an emphasis on features.<ref name=b-morning>{{cite news|title=CBS rebuilding morning news show|url=http://www.americanradiohistory.com/Archive%20BC/BC%201978/BC-1978-12-04.pdf|pages=49–52|accessdate=January 14, 2012|newspaper=[[Broadcasting & Cable{{!}}Broadcasting]]|date=December 4, 1978}}</ref> Despite critical acclaim, the show remained dead last in the [[Nielsen ratings|ratings]], and CBS was under more pressure from affiliates to present a more viable morning competitor. So on September 28, 1981, ''Morning'' dropped the days of the week from its title (except for ''Sunday Morning''), and was extended to 90 minutes and added [[Diane Sawyer]] as co-host.

On January 18, 1982, again at the expense of ''Captain Kangaroo'', ''Morning'' was lengthened to the same two-hour format that ''Today'' and ''GMA'' were utilizing. Along the way it reassumed the title of '''''The CBS Morning News'''''. An understandably exhausted Kuralt was relieved of his duties on the weekday broadcasts in March 1982, at a time when a restructuring on the ''Evening News'' forced his popular On the Road segments to be gradually phased out. By this time management decided that morning news programming should be more competitive and hired [[Bill Kurtis]], who was then anchoring [[WBBM-TV]]'s highly rated evening newscasts in Chicago, as Sawyer's co-host. The Sunday edition of ''Morning'' with Kuralt as host was kept; it remains on the air as of 2012 under its original title, ''[[CBS News Sunday Morning]]'', now hosted by [[Charles Osgood]].

Their teamwork helped boost the show's ratings, albeit briefly; George Merlis, a former ''GMA'' producer hired to revamp the broadcast, is also credited by most network insiders with nearly doubling viewership numbers by March [[1983 in American television|1983]]. The numbers continued to climb during the summer; during one week in August [[1983 in American television|1983]] it passed ''The Today Show'' for the second place spot behind ''GMA'', and was in closing distance behind the latter program for the #1 spot before it dropped back to third place again. After Merlis was relieved from his duties for his trouble, Sawyer, tired of the morning grind, left in the fall of [[1984 in American television|1984]] to become the first female correspondent on ''60 Minutes''.

CBS News correspondents [[Jane Wallace]] and [[Meredith Vieira]] briefly alternated as interim co-host in an on-air try-out that lasted several months, but both were passed over for the permanent spot. Instead, CBS settled for former [[Miss America]] and ''[[The NFL Today|NFL Today]]'' co-host [[Phyllis George]], who was given a three-year contract following a mere two-week trial run. The low point of her very brief tenure came on May 14, 1985 during George's interview with false rape accuser [[Cathleen Crowell Webb]] and the man whom she had falsely accused, [[Gary Dotson]]. In an effort to get the two to make amends to each other, George made a simple suggestion: ''"How about a hug?"'' Both Webb and Dotson graciously refused. That infamous interview alienated audiences and was blasted by critics, helping to put an unpleasant close to George's television career at that point. A very unhappy Bill Kurtis subsequently departed from the show and resigned from CBS News in July, returning to Chicago and his old anchor spot at WBBM-TV. Once again Bob Schieffer served as a brief replacement.

[[Maria Shriver]], who had joined CBS as a West Coast feature reporter in 1983, and [[Forrest Sawyer]], new to the network, were named co-anchors of ''The CBS Morning News'' August 30, 1985. After a respectable year but still placed third in the ratings, Shriver and Sawyer made their last appearance on the show August 1, 1986, after CBS announced that the ''Morning News'' timeslot would leave control of the news division and be supervised by a newly created unit in the CBS Broadcast Group.<ref>"Shriver, Sawyer Say Good-Bye"; [[Associated Press]], August 1, 1986</ref> Prodded by network affiliates, CBS decided that an entertainment format might work better against ''Good Morning America'' and ''Today'', and planning began for a new show that would come to be called ''The Morning Program''.<ref>Carmody, John, "The TV Column"; ''[[The Washington Post]]'', September 29, 1987</ref> [[Bruce Morton]] and [[Faith Daniels]] became the first in a string of substitutes to host ''Morning News'' until it left the air.<ref>Schwed, Mark, "Farewell for CBS Anchors"; [[United Press International]], August 1, 1986</ref>

"''The CBS Morning News'' was simply shot dead," wrote [[Jonathan Alter]] in ''[[Newsweek]]''. "Underappreciated coanchors Forrest Sawyer and Maria Shriver left the air with a classy farewell after the network's announcement that the perennially lagging show would be canceled by the end of the year."<ref>[[Jonathan Alter|Alter, Jonathan]], "Bad Days at Black Rock"; ''[[Newsweek]]'', August 11, 1986</ref>

"Throughout the industry there is shock and derision for the way CBS has handled ''Morning News,'' so long its problem child," [[Tom Shales]] reported in ''[[The Washington Post]]''. "Competitors are saying the ''Morning News'' fiasco is a symptom of a new disarray in CBS News, and some question whether current CBS News executives will all be able to ride out the storm."<ref>[[Tom Shales|Shales, Tom]], "On the Air; CBS and the Fallout Over 'Morning News'"; ''[[The Washington Post]]'', July 31, 1986</ref>

On January 12, 1987, '''''The Morning Program''''' made its debut<ref>[http://query.nytimes.com/gst/fullpage.html?res=9B0DE6DD113AF930A25752C0A961948260 DEBUT OF 'MORNING PROGRAM' ON CBS]</ref> hosted by actress [[Mariette Hartley]] and [[Rolland Smith]], former longtime anchor at [[WCBS-TV]] in New York City. Radio personality [[Mark McEwen]] handled the weather, while [[Bob Saget]] did comedy bits. The show ran for 90 minutes behind a briefly expanded 90-minute ''CBS Early Morning News'', which had dropped "Early" from its title. However, ''The Morning Program'', with its awkward mix of news, entertainment, and comedy, became the joke of the industry, receiving its worst reviews<ref>[http://www.time.com/time/magazine/article/0,9171,963331,00.html The Morning Program CBS; Weekdays, 7:30-9 a.m. EST]</ref><ref name="time.com">[http://www.time.com/time/magazine/article/0,9171,965701,00.html CBS cancels its latest breakfast-time flop]</ref> and at one point plummeting to its lowest ratings in five years. The format was aborted and the time slot returned to the news division after a ten-and-a-half-month run. Hartley and Smith were dumped, while Saget left to star on the ABC sitcom, ''[[Full House]]''. A longtime producer summed up this version of the program upon its demise by saying, "...everyone thought we had the lowest ratings you could have in the morning. ''The Morning Program'' proved us wrong".<ref name="time.com"/> ''The Morning Program'' was replaced on November 30, 1987 with the original version of ''[[CBS This Morning]]''.


==''CBS Early Morning News''/current ''Morning News'' format==
==''CBS Early Morning News''/current ''Morning News'' format==

Revision as of 22:37, 29 January 2012

CBS News Mornings
File:Cbsmorningnews.png
Current title card (sans date of airtime)
Presented byBetty Nguyen
Country of originUnited States
Original languageEnglish
Production
Camera setupMulti-camera setup
Running timeapprox. 23 minutes
Original release
NetworkCBS
ReleaseOctober 4, 1982 (1982-10-04) –
present

CBS Morning News is the half-hour daily television broadcast from CBS News that airs following Up to the Minute and features late-breaking news stories, weather forecasts, and sports scores. It is anchored by Betty Nguyen, who has held the spot since June 21, 2010. The broadcast airs live at 4:00 a.m. Eastern time and is updated for different time zones across the United States. In most markets, the broadcast airs from 4:30 to 5:00 immediately before local news. CBS stations that do not air a morning newscast may air it in a one hour block from immediately before CBS This Morning.

CBS Morning News was the final morning news program to convert to high definition, doing so in November 2010, while its counterpart, Up to the Minute, is still produced and aired in standard definition as of September 2011.

History

CBS Early Morning News/current Morning News format

The program first aired in its current format on October 4, 1982 as the CBS Early Morning News, with Bill Kurtis and Diane Sawyer anchoring. Sawyer departed both programs for 60 Minutes in the fall of 1984 and was briefly succeeded on both shows by Jane Wallace. For the first half of 1985, Kurtis would continue to anchor the Early Morning News solo until March while continuing to co-anchor Morning News with Phyllis George until July. Faith Daniels took over and would remain on the anchor desk, most of the time sharing the anchor desk with Forrest Sawyer (July to December 1985 and January to September 1987) and later Douglas Edwards and Charles Osgood, until leaving to anchor NBC News at Sunrise in 1990. Osgood would remain on the job until June 1992, paired with Victoria Corderi (April 1990–August 1991), Giselle Fernández (to February 1992), and Meredith Vieira (for the remainder of Osgood's term). After Vieira left in March 1993, the turnover continued, as shown below:

File:CBS Morning News Title Card.jpg
CBS Morning News title card while under the Leadership of Susan McGinnis (2002-08)

See also

References

Media offices
Preceded by
Michelle Gielan
CBS Morning News anchor
2008–2010
Succeeded by
incumbent