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{{Infobox Company
{{Infobox Company
| company_name = Callaway Golf Company
| company_name = Callaway Golf Company
| company_logo =
| company_logo = [[Image:Callaway.jpg|thumb|270px|Callaway golf ball in front of the package.]]
| company_type = [[Public company|Public]] ({{NYSE|ELY}})
| company_type = [[Public company|Public]] ({{NYSE|ELY}})
| genre = [[Golf]]
| genre = [[Golf]] Golf Lifestyle
| foundation = 1982
| foundation = 1982
| founder = Ely R. Callaway, Jr.
| founder = Ely Reeves Callaway, Jr. (deceased)
| location_city = [[Carlsbad, California]]
| location_city = [[Carlsbad, California]]
| location_country = USA
| location_country = USA
| location = <!-- this parameter modifies "Headquarters" -->
| location = 2180 Rutherford Road, Carlsbad, California, U.S.
| origins =
| origins = Hickory Stick USA
| key_people = George Fellows (CEO, President, Director and Member of Exec. Committee)<br /> Bradley J. Holiday (CFO, Principal Accounting Officer and Sr. Exec. VP)<br /> David Laverty (Sr. VP of Operations)<br /> Steven C. McCracken (Chief Administrator Officer and Sr. Exec. VP)<br /> Thomas T. Yang (Sr. VP of International)
| key_people =
| area_served =
| area_served = Worldwide
| industry =
| industry = Sporting Goods, Consumer Goods, Golf Equipment
| products = Drivers (I-MIX, FT-iZ, FT Tour, FT-9, Diablo Edge) Fairway Woods (FT-iZ, FT, Diablo Edge) Hybrids (FT-iZ, FT, Diablo Edge) Irons (X-Forged, X-24, X-22, X-22 Tour, X Prototype, Diablo Forged, Diablo Edge) Wedges (X Series JAWS, X Series JAWS CC, X-Forged) Junior Sets (XJ Junior ages 9-12, XJ Junior ages 5-8) Custom Shafts Women’s Drivers (FT-iZ, FT-9, Diablo Edge) Women’s Fairway Woods (FT-iZ, FT, Diablo Edge) Women’s Hybrids (FT-iZ, FT, Diablo Edge) Women’s Irons (X-22, Diablo Edge) Golf Balls (Tour i(s), Tour i(z), HX Bite, HX Hot Plus, Big Bertha Diablo, Warbird Plus, Women’s Solaire) Apparel (men’s, women’s) Footwear (Men’s, Women’s) GPS (uPro, uPro Go) Accessories (Stand bags, cart bags, headwear, gloves, travel gear, eyewear, watches, rangefinders)
| products =
| services = Stores (Shop.CallawayGolf.com, retail locator, CallawayGolfPreOwned.com, Trade In! Trade Up! Customer Service (email, phone, headquarters, retail locator, product registration) Custom Fitting (Performance Centers, Demo Days, Custom Fitting Locations, Callaway Fitting System, Tour Fit Van Experience, Find Your Golf Ball)
| services =
| revenue = {{profit}} [[United States Dollar|US$]]951 Million <small>(''FY 2009'')</small><ref name = 09IncomeStatement>[[wikinvest:stock/Callaway_Golf_Company_(ELY)/Data/Income_Statement| Dick's Sporting Goods (DKS) annual SEC income statement filing via Wikinvest]]</ref>
| revenue = {{profit}} [[United States Dollar|US$]]951 Million <small>(''FY 2009'')</small><ref name = 09IncomeStatement>[[wikinvest:stock/Callaway_Golf_Company_(ELY)/Data/Income_Statement| Dick's Sporting Goods (DKS) annual SEC income statement filing via Wikinvest]]</ref>
| operating_income = {{loss}} [[United States Dollar|US$]]-31.5 Million <small>(''FY 2009'')</small><ref name= 09IncomeStatement/>
| operating_income = {{loss}} [[United States Dollar|US$]]-31.5 Million <small>(''FY 2009'')</small><ref name= 09IncomeStatement/> | net_income = {{loss}} [[United States Dollar|US$]]-20.9 Million <small>(''FY 2009'')</small><ref name= 09IncomeStatement/>
| net_income = {{loss}} [[United States Dollar|US$]]-20.9 Million <small>(''FY 2009'')</small><ref name= 09IncomeStatement/>
| assets = {{decrease}} [[United States dollar|US$]]876 Million <small>(''FY 2009'')</small><ref name = 09BalanceSheet>[[wikinvest:stock/Callaway_Golf_Company_(ELY)/Data/Balance_Sheet|Dick's Sporting Goods (DKS) annual SEC balance sheet filing via Wikinvest]]</ref>
| assets = {{decrease}} [[United States dollar|US$]]876 Million <small>(''FY 2009'')</small><ref name = 09BalanceSheet>[[wikinvest:stock/Callaway_Golf_Company_(ELY)/Data/Balance_Sheet|Dick's Sporting Goods (DKS) annual SEC balance sheet filing via Wikinvest]]</ref>
| equity = {{decrease}} [[United States dollar|US$]]707 Million <small>(''FY 2009'')</small><ref name = 09BalanceSheet/>
| equity = {{decrease}} [[United States dollar|US$]]707 Million <small>(''FY 2009'')</small><ref name = 09BalanceSheet/>
| num_employees =
| num_employees =
| parent =
| parent =
| divisions =
| divisions =
| subsid = Odyssey Golf, Top-Flite Golf, Ben Hogan Golf
| subsid =
| owner =
| owner =
| company_slogan =
| company_slogan = Engineering Performance For You.
| homepage =[http://www.callawaygolf.com www.callawaygolf.com]
| homepage =[http://www.callawaygolf.com www.callawaygolf.com]
| dissolved =
| dissolved =
| footnotes =
| footnotes =
}}
}}
== Overview ==


'''Callaway Golf Company''', ({{NYSE|ELY}}) is a global company that designs, manufactures, markets and sells [[golf equipment]],
'''Callaway Golf Company''' ({{NYSE|ELY}}) is an [[United States|American]] [[sporting goods]] company based in [[Carlsbad, California]], specializing in [[golf]]. They manufacture a full range of [[golf equipment]], including [[wood (golf)|woods]], [[iron (golf)|irons]], wedges, [[putter (golf)|putters]] and [[golf ball]]s, and also license the Callaway [[brand]] name for apparel, footwear, timepieces and accessories.
golf accessories and [[golf]] lifestyle-related products in more than 70 countries around the world. The [[United States|American]] [[sporting goods]] company, based in [[Carlsbad, California]] manufactures Callaway Golf drivers, fairway woods, hybrids, irons, wedges, putters and golf balls and sells products through on- and off-course golf retailers and sporting goods retailers, through mass merchants, directly online, and through its Callaway Golf Pre-Owned and the Trade In! Trade Up! programs and services.

Callaway Golf also market products under the Odyssey putter brand, acquired in 1997,<ref name=odyssey>{{cite news |url=http://query.nytimes.com/gst/fullpage.html?res=9C07E4DB133BF931A15754C0A961958260 |title= CALLAWAY GOLF IN $130 MILLION DEAL FOR ODYSSEY SPORTS |publisher=[[New York Times]] |date=July 22, 1997 |accessdate=2008-10-15}}</ref> as well as the Top-Flite, Strata and Ben Hogan golf brands picked up following the bankruptcy of [[Spalding (sports equipment)|Spalding]]'s former golf division in 2003.<ref name=topflite>{{cite news |url=http://query.nytimes.com/gst/fullpage.html?res=9501E5DD1E38F936A3575AC0A9659C8B63 |title= COMPANY NEWS; CALLAWAY GOLF BEATS OUT ADIDAS TO BUY TOP-FLITE |publisher=[[New York Times]] |date=September 5, 2003 |accessdate=2008-10-15}}</ref>

== History ==
Callaway Golf Company was founded by former Burlington Industries textile president, Ely R. Callaway, Jr. Callaway was raised in [[Lagrange, GA]] and was a graduate from [[Emory University]]. Callaway became very successful in the textile industry and was very fond of playing golf. At games, Callaway would use clubs by Hickory Sticks. The clubs were constructed of hickory-shafts with a steel core. At that time, Hickory Sticks was owned by Richard Parente and Dick De La Cruz. As Hickory Sticks started running low on funds, they sought investors to help the company and approached Callaway. At the time, he had just sold his vineyards for a $9 million profit. Then in 1982, he bought half of Hickory Sticks, the company was renamed to Callaway Hickory Stick USA. In 1984, Callaway bought the rest of the company for $400,000. In 1983, he became president and moved the company to [[Carlsbad, California]] where he sold clubs out of his [[Cadillac]]. The company eventually changed to its present name in 1988.<ref>[http://www.sportsline.com/golf/story/10148987 Golf - CBSSports.com<!-- Bot generated title -->]</ref>

In 1985, the company hired Bruce Parker, as head of sales, who later became the company's Chief Merchant and through his tenure with Callaway Golf as head of sales was responsible for sales in excess of $3.0 billion. As a key member of management, Parker was involved in all major decisions during the company's growth.

In 1986, Callaway hired a billiard cue designer, Richard C. Helmstetter, as a consultant. Helmstetter later became chief club designer that same year and introduced computer-controlled manufacturing machines. With his help and the help of Glenn Schmidt, the company's master tool maker, the company developed the original Big Bertha driver using large-volume (190cc) steel clubhead. The Big Bertha driver grew to 290 cc in 1997.<ref>[http://www.fundinguniverse.com/company-histories/Callaway-Golf-Company-Company-History.html Callaway Golf Company - Company History<!-- Bot generated title -->]</ref>

In 1996, the company hired Roger Cleveland as chief club designer and in 2002, launched the Callaway Golf Forged Wedges. These wedges were constructed from [[carbon steel]] and a face with modified U grooves.<ref>[http://www.iwantgolf.com/inica1forgwedge.html Callaway Forged Wedge<!-- Bot generated title -->]</ref>

In that same year, Callaway announced the development of a new golf ball, under the leadership of Chuck Yash, the former head of Taylormade Golf. Callaway Golf spent three years developing its new golf ball and a state-of-the-art production facility. The company’s entry into the market represented a $170 million investment in the research and development of the ball, construction of the {{convert|225000|sqft|m2|adj=on}} production facility, and development and purchase of special manufacturing equipment. Callaway’s manufacturing facility and its equipment were designed specifically for the unique production requirements for the new ball.

Callaway Golf Ball Company engineers, recruited from Du Pont and Boeing, used aerodynamic computer programs (first used by Boeing and General Electric) to evaluate more than 300 dimple patterns and more than 1,000 variations of ball cores, boundary layers, and cover materials to create the new Rule 35 ball. Callaway engineers designed only two models of the Rule 35 ball—choosing to develop a "complete-performance" ball rather than separate balls developed for spin, control, distance, and durability. Ely Callaway explained the company’s product development objectives as follows: "We have combined all of the performance benefits into one ball so players no longer need to sacrifice control for distance, or feel, or durability. Each Rule 35 ball contains a unique synergy of distance, control, spin, feel and durability characteristics. This eliminates confusion and guesswork in trying to identify the golf ball that is right for each individual golfer."<ref>[http://www.mhhe.com/business/management/updates/thompson12e/case/callaway6.html Callaway Golf Company Online Case<!-- Bot generated title -->]</ref>

In 1997, Odyssey Sports was acquired expanding Callaway's line of putters.<ref name=odyssey /> This eventually led to the release of the Odyssey White Hot putter line in 2000.

Ely Callaway resigned as CEO and President in 1996 stepping aside for Donald H. Dye to take over as CEO and President, but Callaway continued to be an integral part of the company as Chairman of the Board and as President and CEO of Callaway Golf Ball Company and in a promotional role for all of Callaway's products. He later returned in 1998 to reassume his position as President and CEO of Callaway Golf Company but died of pancreatic cancer on July 5, 2001 which left the position to Ron Drapeau.<ref>http://www.infoplease.com/ipa/A0884345.html</ref>

In 2003, Ron Drapeau, announced the intended purchase of Top-Flite Golf, as well as its Ben Hogan Golf division, soon after it filed for [[Chapter 11]]. Following competition from [[Adidas]] the acquisition would eventually cost Callaway Golf $169 million.<ref name=topflite />

==Financial==
In February 1992, Callaway Golf went public on the [[New York Stock Exchange]] with a market capitalization of $250 million. By late 1997, it reached a market capitalization of over $3.0 billion.


Callaway Golf licenses its name, trademarks and service marks for golf lifestyle products including golf apparel, golf shoes, golf bags, headwear, watches, rangefinders, practice aids and travel gear. Callaway Golf also owns and manufactures products under the Odyssey<ref name=odyssey /> putter brand, uPro, Top-Flite and Ben Hogan golf brands. One of Callaway Golf’s best-known inventions and products includes the Big Bertha Driver, the first wide-body, hollow, stainless steel wood and the golf club that launched the company to iconic status among professional and amateur golfers when it debuted in 1991. Today, Callaway Golf is the U.S. market leader <ref>http://industry.bnet.com/retail/10006590/can-callaway-golf-bank-on-brand-performance-for-global-cleat-cred/</ref>either as the No. 1 or No. 2 brand in almost every equipment category and is known for its patented designs in high-tech products like the FT-iZ Driver and Fairway Woods, Diablo Edge Driver and Fairway Woods, X-Series Irons and Tour i Series Golf Balls.


The company that would become Callaway Golf was originally known as Hickory Stick USA. At age 60, late Founder Ely Callaway purchased half-ownership of the financially struggling, small wedge and putter manufacturer in 1982. Hickory Stick clubs were traditional-looking wooden clubs, but they had a hollowed wooden shaft reinforced with a steel core. Ely Callaway had enjoyed highly successful careers as a textiles executive and vintner by applying his philosophy of offering a superior product that was totally different from anything else on the market. He called the theory “Demonstrably Superior, Pleasingly Different,” or DSPD. Hickory Stick USA became Callaway Hickory Stick USA and ultimately Callaway Golf,<ref>[http://www.sportsline.com/golf/story/10148987 Golf - CBSSports.com<!-- Bot generated title -->]</ref> and with technological innovations like S2H2 (Short, Straight, Hollow Hosel), Tru-Bore Technology, the 360-Degree Undercut Channel and radically different and effective clubs like the Big Bertha Driver, Callaway Golf became one of the world’s largest and best-known manufacturers of premium golf clubs and equipment. Callaway Golf and the Big Bertha Driver revolutionized the golf equipment industry and made Callaway Golf one of the best-known and most loved equipment brands in the game. On Feb. 27, 1992, Callaway Golf went public on the NYSE, trading under the symbol ELY. In 1996, Callaway Golf became the world’s largest manufacturer of golf clubs and sales reached $683.5 million. The company began plans for a golf ball manufacturing operation, and the company’s first golf ball, the Rule 35, launched in 2000. The name was a playful addition to the official Rules of Golf; the last, unofficial rule? Enjoy the Game. Competing golf manufacturers followed Callaway Golf’s lead and began making oversize drivers and similar advances in technology, and through the late 1990s and early 2000s Callaway Golf saw its market share fall to increasing competition in the golf equipment industry. Ely Callaway remained actively involved in the company and drove himself to work every day until shortly before his death at age 82; he died on July 5, 2001, just a few months after being diagnosed with pancreatic cancer. Callaway Golf continues to use the DSPD motto and philosophy in its products and operations, and retains elite status among many golf consumers, professional golfers and golf enthusiasts. As of July 2010, Callaway Golf is among the top companies in the Leisure Products Industry with the best relative performance.<ref>http://www.mysmartrend.com/news-briefs/news-watch/callaway-golf-among-companies-leisure-products-industry-best-relative-perform</ref> The Callaway Golf brand has a loyal and passionate following among golf consumers, and prominent professional golfers including Phil Mickelson, Arnold Palmer and Annika Sorenstam play and endorse the company’s products. Consumers “love” Callaway Golf more than any other golf brand in the U.S., according to surveys that measure the intensity of consumer passion via online communications.http://www.marketingprofs.com/charts/2010/3715/social-media-passion-index-golf-brands Callaway Golf had total revenue of $951 million in the period ending December 31, 2009.http://finance.yahoo.com/q/is?s=ELY+Income+Statement&annual


==Callaway Professionals==
==Callaway Professionals==
Callaway Golf endorsement agreements are with “full exempt” touring professionals on one of the 10 global PGA Tours. The company endorsement philosophy is just that – an endorsement. Pros who make it to the Tours with Callaway Golf equipment already in their golf bag show the sincerest form of endorsement, and these are the type of professionals that Callaway Golf recognizes and targets for endorsement opportunities.

'''PGA Tour'''
'''PGA Tour'''
{{col-begin}}
{{col-begin}}
{{col-break|width=25%}}
{{col-break|width=25%}}
*{{flagicon|USA}} [[Stuart Appleby]]
*{{flagicon|USA}} [[Cameron Beckman]]
*{{flagicon|USA}} [[Cameron Beckman]]
*{{flagicon|USA}} [[Rich Beem]]
*{{flagicon|USA}} [[Notah Begay]]
*{{flagicon|USA}} [[Notah Begay]]
*{{flagicon|USA}} [[Mark Brooks (golfer)|Mark Brooks]]
*{{flagicon|USA}} [[Mark Brooks (golfer)|Mark Brooks]]
*{{flagicon|GER}} [[Alex Cejka]]
*{{flagicon|RSA}} [[Ernie Els]]
*{{flagicon|RSA}} [[Ernie Els]]
*{{flagicon|USA}} [[Matthew Goggin]]
{{col-break|width=25%}}
*{{flagicon|AUS}} [[Nick Flanagan]]
*{{flagicon|USA}} [[J. J. Henry]]
*{{flagicon|USA}} [[J. J. Henry]]
*{{flagicon|SWE}} [[Fredrik Jacobson]]
*{{flagicon|SWE}} [[Fredrik Jacobson]]
{{col-break|width=25%}}
*{{flagicon|USA}} [[Rocco Mediate]]
*{{flagicon|USA}} [[Lee Janzen]]
*{{flagicon|USA}} [[Greg Kraft]]
*{{flagicon|USA}} [[Derek Lamely]]
*{{flagicon|USA}} [[Shaun Micheel]]
*{{flagicon|USA}} [[Phil Mickelson]]
*{{flagicon|USA}} [[Phil Mickelson]]
*{{flagicon|AUS}} [[James Nitties]]
{{col-end}}
*{{flagicon|USA}} [[Paul Stankowski]]

*{{flagicon|USA}} [[Brian Stuard]]
'''European Tour'''
*{{flagicon|USA}} [[Nicholas Thompson]]
{{col-begin}}
{{col-break|width=25%}}
*{{flagicon|DEN}} [[Thomas Bjørn]]
*{{flagicon|NZL}} [[Michael Campbell]]
*{{flagicon|FRA}} [[François Delamontagne]]
*{{flagicon|ENG}} [[Nick Dougherty]]
*{{flagicon|SWE}} [[Niclas Fasth]]
*{{flagicon|SCO}} [[Alastair Forsyth]]
*{{flagicon|RSA}} [[Anton Haig]]
{{col-break|width=25%}}
*{{flagicon|THA}} [[Thongchai Jaidee]]
*{{flagicon|FRA}} [[Michaël Lorenzo-Vera]]
*{{flagicon|NIR}} [[Graeme McDowell]]
*{{flagicon|ESP}} [[Álvaro Quirós]]
*{{flagicon|GER}} [[Marcel Siem]]
*{{flagicon|ENG}} [[Oliver Wilson]]
*{{flagicon|SWE}} [[Alexander Norén]]
{{col-end}}
{{col-end}}


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{{col-begin}}
{{col-begin}}
{{col-break|width=25%}}
{{col-break|width=25%}}
*{{flagicon|PAR}} [[Julieta Granada]]
*{{flagicon|USA}} [[Sandra Gal]]
*{{flagicon|USA}} [[Vicky Hurst]]
*{{flagicon|USA}} [[Leta Lindley]]
*{{flagicon|USA}} [[Leta Lindley]]
*{{flagicon|USA}} [[Carolina Llano]]
{{col-break|width=25%}}
{{col-break|width=25%}}
*{{flagicon|USA}} [[Morgan Pressel]]
*{{flagicon|USA}} [[Morgan Pressel]]
*{{flagicon|SWE}} [[Annika Sörenstam]]
*{{flagicon|JPN}} [[Momoko Ueda]]
{{col-end}}
*{{flagicon|JPN}} [[Momoko Ueda]]
{{col-end}}


'''Champions Tour'''
'''European Tour'''
{{col-begin}}
{{col-begin}}
{{col-break|width=25%}}
{{col-break|width=25%}}
*{{flagicon|USA}} [[Olin Browne]]
*{{flagicon|DEN}} [[Thomas Bjørn]]
*{{flagicon|USA}} [[Jim Colbert]]
*{{flagicon|NZL}} [[Michael Campbell]]
*{{flagicon|USA}} [[Dave Eichelberger]]
*{{flagicon|ENG}} [[Nick Dougherty]]
*{{flagicon|SWE}} [[Niclas Fasth]]
{{col-break|width=25%}}
*{{flagicon|IRE}} [[Mark McNulty]]
*{{flagicon|SCO}} [[Alastair Forsyth]]
*{{flagicon|ARG}} [[Eduardo Romero]]
*{{flagicon|RSA}} [[Anton Haig]]
*{{flagicon|THA}} [[Thongchai Jaidee]]
{{col-end}}
*{{flagicon|NZL}} [[Danny Lee]]
{{col-break|width=25%}}
*{{flagicon|FRA}} [[Michaël Lorenzo-Vera]]
*{{flagicon|NIR}} [[Graeme McDowell]]
*{{flagicon|ENG}} [[Ross McGowan]]
*{{flagicon|SWE}} [[Christian Nilsson]]
*{{flagicon|SWE}} [[Alexander Noren]]
*{{flagicon|ESP}} [[Álvaro Quirós]]
*{{flagicon|GER}} [[Marcel Siem]]
*{{flagicon|IND}} [[Jeev Milkha Singh]]
*{{flagicon|ENG}} [[Oliver Wilson]]
{{col-end}}


'''Nationwide Tour'''
'''Champions Tour'''
{{col-begin}}
{{col-begin}}
{{col-break|width=25%}}
{{col-break|width=25%}}
*{{flagicon|USA}} [[Bubba Dickerson]]
*{{flagicon|USA}} [[Olin Browne]]
*{{flagicon|IRE}} [[Mark McNulty]]
{{col-break|width=25%}}
*{{flagicon|RSA}} [[Gary Player]]
{{col-end}}
{{col-break|width=25%}}
*{{flagicon|ARG}} [[Eduardo Romero]]
*{{flagicon|USA}} [[Hal Sutton]]
{{col-end}}


'''Legends'''
'''Nationwide Tour'''
{{col-begin}}
{{col-break|width=25%}}
*{{flagicon|USA}} [[Tyler Aldridge]]
*{{flagicon|USA}} [[Eric Axley]]
*{{flagicon|USA}} [[Daniel Barbetti]]
*{{flagicon|USA}} [[Ben Bates]]
*{{flagicon|USA}} [[Matthew Borchert]]
*{{flagicon|USA}} [[Casey Devoll]]
*{{flagicon|USA}} [[Bubba Dickerson]]
*{{flagicon|AUS}} [[Nick Flanagan]]
{{col-break|width=25%}}
*{{flagicon|USA}} [[Scott Gutschewski]]
*{{flagicon|USA}} [[Jim Herman]]
*{{flagicon|USA}} [[Craig Kanada]]
*{{flagicon|USA}} [[John Kimbell]]
*{{flagicon|USA}} [[Len Mattiace]]
*{{flagicon|USA}} [[Kyle Reifers]]
*{{flagicon|USA}} [[Sam Saunders]]
*{{flagicon|NZL}} [[Phil Tataurangi]]
{{col-end}}

'''Legends'''
{{col-begin}}
{{col-begin}}
{{col-break|width=25%}}
{{col-break|width=25%}}
*{{flagicon|ENG}} [[David Leadbetter (golf instructor)|David Leadbetter]]
*{{flagicon|ENG}} [[David Leadbetter (golf instructor)|David Leadbetter]]
*{{flagicon|USA}} [[Johnny Miller]]
*{{flagicon|USA}} [[Johnny Miller]]
*{{flagicon|SWE}} [[Annika Sörenstam]]
{{col-break|width=25%}}
{{col-break|width=25%}}
*{{flagicon|USA}} [[Arnold Palmer]]
*{{flagicon|RSA}} [[Gary Player]]
*{{flagicon|USA}} [[Arnold Palmer]]
*{{flagicon|USA}} [[Justin Timberlake]]
{{col-end}}
{{col-end}}


''[http://www.callawaygolf.com/Global/en-US/TheTour/StaffPros.html Source]''
''[http://www.callawaygolf.com/Global/en-US/TheTour/StaffPros.html Source]''
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{{col-2}}
'''Clubs'''
Callaway Golf’s stated philosophy in designing and building golf clubs is to use new and innovative technologies to help make the game more playable, enjoyable and rewarding for every golfer.
'''I-MIX'''
'''I-MIX'''
*Interchangeable Clubheads and Shafts:
*Interchangeable Clubheads and Shafts:
*FT-iQ, FT-iQ Tour
*FT-iQ, FT-iQ Tour I-MIX Drivers
*FT-9, FT-9 Tour
*FT-9, FT-9 Tour I-MIX Drivers '''Drivers'''
'''Drivers'''
*FT-iZ, FT-Tour Drivers
*FT-Tour, FT-iZ
*FT-9, FT-9 Tour Drivers
*FT-9, FT-9 Tour
*FT-iQ, FT-iQ Tour Drivers
*Diablo Edge/Diablo Edge Tour Drivers
*FT-iQ, FT-iQ Tour
*Diablo Edge/Diablo Edge Tour
*Big Bertha Diablo Driver
*Hyper X, Hyper X Tour Driver
*Women's Big Bertha Driver
'''Fairway Woods'''
*FT-iZ
*Diablo Edge
*Big Bertha Diablo Fairway Woods
*FT-i Squareway Fairway Woods
*FT, FT Tour Fairway Woods
*X, X Tour Fairway Woods
'''Hybrids'''
*Diablo Edge
*FT Hybrid
*X Hybrid
*Big Bertha Diablo Hybrid


'''Fairway Woods'''
{{col-2}}
*FT-iZ Fairway Woods
'''Irons'''
*FT, FT Tour Fairway Woods
*Diablo Edge
*Diablo Edge Forged
*Diablo Edge Fairway Woods
*FT I-Brid Irons
*FT Irons
*X-24 Hot Irons
*X-22 Irons, X-22 Tour Irons
*X-Prototype Irons
*X Forged Irons (2009)
*Big Bertha '09 Irons
'''Wedges'''
*Jaws Wedges
*X-Forged Wedges (2009)
*X-Tour Wedges (2009)
'''Balls'''
*Tour i(s)
*Tour i(z)
*Tour ''i''
*Tour ''i''x
*Big Bertha Diablo
*HX Hot Plus
*HX Hot Bite
*HX Bite
*HX Pearl
*Warbird Plus


'''Hybrids'''
*FT-iZ Hybrids
*FT Hybrids *Diablo Edge Hybrids


'''Irons'''
*X-Forged Irons
*X-24 HOT Irons
*X-22 Irons, X-22 Tour Irons
*X Prototype Irons
*Diablo Forged Irons
*Diablo Edge Irons

'''Wedges'''
*X Series JAWS Wedges
*X Series JAWS CC Wedges
*X-Forged Wedges

'''Women's One Game'''
Callaway Golf is the #1 brand in women’s golf and designs products to help every golfer hit the ball long and straight.

'''Women’s Drivers'''
*Women’s FT-iZ Driver
*Women’s FT-9 Driver
*Women’s Diablo Edge Driver

'''Women’s Fairway Woods'''
*Women’s FT-iZ Fairway Woods
*Women’s FT Fairway Woods
*Women’s Diablo Edge Fairway Woods

'''Women’s Hybrids'''
*Women’s FT-iZ Hybrids
*Women’s FT Hybrids
*Women’s Diablo Edge Hybrids

'''Women’s Irons'''
*Women’s X-22 Irons
*Women’s Diablo Edge Irons

'''Women’s Sets'''
*Women’s Solaire 14-piece Complete Set
*Women’s Solaire 9-piece Complete Set

'''Golf Balls'''
Callaway Golf balls feature proprietary HEX Aerodynamic technology and innovative, technologically advanced features in models designed for the levels and needs of all golfers.
*Tour ''i''(s)Golf Ball
*Tour ''i''(z)Golf Ball
*HX Bite Golf Ball
*HX Hot Plus Golf Ball
*Big Bertha Diablo Golf Ball
*HX Bite Golf Ball
*Women's Solaire Golf Ball
*Warbird Plus Golf Ball

'''Juniors'''
Callaway Golf integrates the patented technologies developed for its adult golf clubs into clubs specifically designed for performance, forgiveness and junior golfers’ swing needs.

'''Junior Sets'''
*XJ Junior Set (ages 9-12)
*Junior Girl’s Set (ages 9-12)
*XJ Junior Set (ages 5-8)
*Junior Girl’s Set (ages 5-8)

'''Custom Shafts'''
Golfers can customize their Callaway Golf clubs specifically to their swing by special order, with shaft options that include Aldila, Fubuki and Fujikura brands.

'''Putters'''
Callaway Golf is the parent company of Odyssey Golf, the #1 Putter Brand in Golf. www.odysseygolf.com

'''Accessories and Apparel'''
Callaway Golf offers a complete line of golf lifestyle accessories, including apparel, shoes, bags, headwear, watches, eyewear and golf GPS units.
*Men’s Apparel
*Women’s Apparel
*Men’s Footwear
*Women’s Footwear
*Headwear
*Stand Bags
*Cart Bags
*Gloves
*C.G. Collection
*Timepieces
*Travel Gear
*Eyewear

'''Rangefinders'''
*uPro GPS, uPro Go GPS


{{col-end}}
''[http://www.callawaygolf.com/Global/en-US/Products/Clubs.html Source]''
''[http://www.callawaygolf.com/Global/en-US/Products/Clubs.html Source]''


==References==
==References==
{{Reflist|1}}
{{Reflist|1}}
http://industry.bnet.com/retail/10006590/can-callaway-golf-bank-on-brand-performance-for-global-cleat-cred/

http://www.mysmartrend.com/news-briefs/news-watch/callaway-golf-among-companies-leisure-products-industry-best-relative-perform

http://www.marketingprofs.com/charts/2010/3715/social-media-passion-index-golf-brands http://finance.yahoo.com/q/is?s=ELY+Income+Statement&annual

http://www.callawaygolf.com/Global/en-US/Innovation/FusionTechnology/CompleteInertialDesign.html

http://www.callawaygolf.com/Global/en-US/Innovation/FusionTechnology/CarbonCompositeBody.html

http://www.callawaygolf.com/Global/en-US/Innovation/FusionTechnology/OptiFitWeightingSystem.html

http://www.emory.edu/EMORY_MAGAZINE/winter97/callaway.html http://www.emory.edu/EMORY_MAGAZINE/spring96/callaway.html

http://www.mhhe.com/business/management/updates/thompson12e/case/callaway6.html http://www.infoplease.com/ipa/A0884345.html

http://www.nytimes.com/2003/09/05/business/company-news-callaway-golf-beats-out-adidas-to-buy-top-flite.html

http://articles.latimes.com/1994-07-17/news/ls-16774_1_ely-callaway http://articles.latimes.com/1994-07-17/news/ls-16774_1_ely-callaway/11


==External links==
==External links==

Revision as of 21:27, 13 July 2010

Callaway Golf Company
Company typePublic (NYSE: ELY)
IndustrySporting Goods, Consumer Goods, Golf Equipment
GenreGolf Golf Lifestyle
Founded1982
FounderEly Reeves Callaway, Jr. (deceased)
Headquarters2180 Rutherford Road, Carlsbad, California, U.S.,
Carlsbad, California
,
USA
Area served
Worldwide
Key people
George Fellows (CEO, President, Director and Member of Exec. Committee)
Bradley J. Holiday (CFO, Principal Accounting Officer and Sr. Exec. VP)
David Laverty (Sr. VP of Operations)
Steven C. McCracken (Chief Administrator Officer and Sr. Exec. VP)
Thomas T. Yang (Sr. VP of International)
ProductsDrivers (I-MIX, FT-iZ, FT Tour, FT-9, Diablo Edge) Fairway Woods (FT-iZ, FT, Diablo Edge) Hybrids (FT-iZ, FT, Diablo Edge) Irons (X-Forged, X-24, X-22, X-22 Tour, X Prototype, Diablo Forged, Diablo Edge) Wedges (X Series JAWS, X Series JAWS CC, X-Forged) Junior Sets (XJ Junior ages 9-12, XJ Junior ages 5-8) Custom Shafts Women’s Drivers (FT-iZ, FT-9, Diablo Edge) Women’s Fairway Woods (FT-iZ, FT, Diablo Edge) Women’s Hybrids (FT-iZ, FT, Diablo Edge) Women’s Irons (X-22, Diablo Edge) Golf Balls (Tour i(s), Tour i(z), HX Bite, HX Hot Plus, Big Bertha Diablo, Warbird Plus, Women’s Solaire) Apparel (men’s, women’s) Footwear (Men’s, Women’s) GPS (uPro, uPro Go) Accessories (Stand bags, cart bags, headwear, gloves, travel gear, eyewear, watches, rangefinders)
ServicesStores (Shop.CallawayGolf.com, retail locator, CallawayGolfPreOwned.com, Trade In! Trade Up! Customer Service (email, phone, headquarters, retail locator, product registration) Custom Fitting (Performance Centers, Demo Days, Custom Fitting Locations, Callaway Fitting System, Tour Fit Van Experience, Find Your Golf Ball)
RevenueIncrease US$951 Million (FY 2009)[1]
Decrease US$-31.5 Million (FY 2009)[1]
Decrease US$-20.9 Million (FY 2009)[1]
Total assetsDecrease US$876 Million (FY 2009)[2]
Total equityDecrease US$707 Million (FY 2009)[2]
SubsidiariesOdyssey Golf, Top-Flite Golf, Ben Hogan Golf
Websitewww.callawaygolf.com

Overview

Callaway Golf Company, (NYSE: ELY) is a global company that designs, manufactures, markets and sells golf equipment, golf accessories and golf lifestyle-related products in more than 70 countries around the world. The American sporting goods company, based in Carlsbad, California manufactures Callaway Golf drivers, fairway woods, hybrids, irons, wedges, putters and golf balls and sells products through on- and off-course golf retailers and sporting goods retailers, through mass merchants, directly online, and through its Callaway Golf Pre-Owned and the Trade In! Trade Up! programs and services.

Callaway Golf licenses its name, trademarks and service marks for golf lifestyle products including golf apparel, golf shoes, golf bags, headwear, watches, rangefinders, practice aids and travel gear. Callaway Golf also owns and manufactures products under the Odyssey[3] putter brand, uPro, Top-Flite and Ben Hogan golf brands. One of Callaway Golf’s best-known inventions and products includes the Big Bertha Driver, the first wide-body, hollow, stainless steel wood and the golf club that launched the company to iconic status among professional and amateur golfers when it debuted in 1991. Today, Callaway Golf is the U.S. market leader [4]either as the No. 1 or No. 2 brand in almost every equipment category and is known for its patented designs in high-tech products like the FT-iZ Driver and Fairway Woods, Diablo Edge Driver and Fairway Woods, X-Series Irons and Tour i Series Golf Balls.

The company that would become Callaway Golf was originally known as Hickory Stick USA. At age 60, late Founder Ely Callaway purchased half-ownership of the financially struggling, small wedge and putter manufacturer in 1982. Hickory Stick clubs were traditional-looking wooden clubs, but they had a hollowed wooden shaft reinforced with a steel core. Ely Callaway had enjoyed highly successful careers as a textiles executive and vintner by applying his philosophy of offering a superior product that was totally different from anything else on the market. He called the theory “Demonstrably Superior, Pleasingly Different,” or DSPD. Hickory Stick USA became Callaway Hickory Stick USA and ultimately Callaway Golf,[5] and with technological innovations like S2H2 (Short, Straight, Hollow Hosel), Tru-Bore Technology, the 360-Degree Undercut Channel and radically different and effective clubs like the Big Bertha Driver, Callaway Golf became one of the world’s largest and best-known manufacturers of premium golf clubs and equipment. Callaway Golf and the Big Bertha Driver revolutionized the golf equipment industry and made Callaway Golf one of the best-known and most loved equipment brands in the game. On Feb. 27, 1992, Callaway Golf went public on the NYSE, trading under the symbol ELY. In 1996, Callaway Golf became the world’s largest manufacturer of golf clubs and sales reached $683.5 million. The company began plans for a golf ball manufacturing operation, and the company’s first golf ball, the Rule 35, launched in 2000. The name was a playful addition to the official Rules of Golf; the last, unofficial rule? Enjoy the Game. Competing golf manufacturers followed Callaway Golf’s lead and began making oversize drivers and similar advances in technology, and through the late 1990s and early 2000s Callaway Golf saw its market share fall to increasing competition in the golf equipment industry. Ely Callaway remained actively involved in the company and drove himself to work every day until shortly before his death at age 82; he died on July 5, 2001, just a few months after being diagnosed with pancreatic cancer. Callaway Golf continues to use the DSPD motto and philosophy in its products and operations, and retains elite status among many golf consumers, professional golfers and golf enthusiasts. As of July 2010, Callaway Golf is among the top companies in the Leisure Products Industry with the best relative performance.[6] The Callaway Golf brand has a loyal and passionate following among golf consumers, and prominent professional golfers including Phil Mickelson, Arnold Palmer and Annika Sorenstam play and endorse the company’s products. Consumers “love” Callaway Golf more than any other golf brand in the U.S., according to surveys that measure the intensity of consumer passion via online communications.http://www.marketingprofs.com/charts/2010/3715/social-media-passion-index-golf-brands Callaway Golf had total revenue of $951 million in the period ending December 31, 2009.http://finance.yahoo.com/q/is?s=ELY+Income+Statement&annual

Callaway Professionals

Callaway Golf endorsement agreements are with “full exempt” touring professionals on one of the 10 global PGA Tours. The company endorsement philosophy is just that – an endorsement. Pros who make it to the Tours with Callaway Golf equipment already in their golf bag show the sincerest form of endorsement, and these are the type of professionals that Callaway Golf recognizes and targets for endorsement opportunities. PGA Tour

LPGA Tour

European Tour

Champions Tour

Nationwide Tour

Legends

Source

Current Products in Production

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