CameraLK

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CameraLK
Company typePrivate
IndustryRetailing
Founded2010; 14 years ago (2010)
FounderAnushka Gunasinghe
HeadquartersNo. 623, Highlevel Road, Colombo[1]
Area served
Sri Lanka
Key people
  • Anushka Gunasinghe (Founder & Managing Director)
  • Noeline Pereira Gunasinghe (Directress)
Number of employees
63+
Websitecameralk.com

CameraLK is a Sri Lankan retailing company which focuses on photography, electronic devices, digital cameras, and entertainment. The company was founded in 2010 by Anushka Gunasinghe as a small home business. The brand has distributed well over 35 branches island-wide[2][3][4] and is now one of the largest independent retailers of photographic and digital equipment in Sri Lanka.[5]

History[edit]

CameraLK was founded in 2009 by Gunasinghe, who dropped out of his higher studies from an IT education institution.[6][7] Later in 2011 at the age of 23, he founded the brand CameraLK as a small-scale home business.[8] Initially, he started to sell cameras through pre-orders. After promotions through social media and online marketing platforms, the company became more well-known.[9] Together with his wife, and within two years of its inception, the company grew considerably in the Sri Lankan camera market.[10][11]

Expansion[edit]

During the first five-year period from 2011 to 2015, CameraLK showed a gradual rise in the economy and an increase in traveling leisure activities. The photography market boom coincided with a sudden flourish in the tourism industry after the end of the 30-year war in Sri Lanka. During the period, CameraLK achieved a 100% sales profit.[4]

In late 2011, when cameras became a tax-free commodity, the company expanded itself.[12] The company captured 65-70% of the total market share. During this period, CameraLK launched its sales campaign through its official website and recorded an annual growth of around 10-15%.[13]

In 2014, Gunasinghe started CameraLK Photography Academy by establishing a service center in Colombo.[10] After the establishment of the main showroom at Colombo 05 in 2015, CameraLK has constantly made donations and have been involved in annual CSR projects.[14] In 2015, the company initiated CameraLK Annual Award Ceremony. On 8 July 2016, CameraLK hosted its second consecutive “CameraLK Awards Ceremony" at the BMICH.[15] In 2016 CameraLK was involved in the launch of Sonys new Extra Bass headphones.[16] Later in August 2017,[17][18] CameraLK provided a special buy-back offer to buy a new Sony Camera with a discount offer for used cameras.[4] Also in 2017, CameraLK announced the collaboration with Sony International (Singapore) Ltd. and the opening of their joint digital imaging showroom.[19]

In January 2018, under the 'CameraLK Community Care' program, Camera LK decided to build a house for the wife and three-year-old child of the young man who was unfortunately shot dead by the police in Kataragama. In collaboration with the Sri Lanka Police, the foundation stone was laid on 25 January 2018 to begin work on the house whereas CameraLK offered to pay for the child's education up to high school.[20] In 2018, CameraLK organized "Image Expo-2018" which is the largest photography equipment festival in Sri Lanka.[21] The exhibition held on 5 to 7 October 2018 from 9.30 am to 7.30 pm at the “Mihilaka Madura” of the BMICH.[3][22]

At the end of 2019, the company had established five showrooms in Kandy and Colombo and increased its staff capacity to 63 employees.[10] In October 2019, The fifth CameraLK Award Ceremony 2019 was held at the ICBT Campus Auditorium. During the ceremony, the company distributed basic and advanced photography course certificates and faculty awards.[23][4] In April 2020, CameraLK presented drone cameras to the Commander of the Army, Lieutenant General Shavendra Silva at the Army Headquarters in Akuregoda for use by the Sri Lanka Army to monitor COVID-19 lockdown areas.[24][25]

References[edit]

  1. ^ "A camera shop on Highlevel Road". Lankadeepa. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  2. ^ "CameraLK becomes new". sathhanda. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  3. ^ a b "CameraLK presents "Image Expo 2018"". Sri Lanka Mirror. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  4. ^ a b c d "CameraLK: from pre-orders to largest multi-brand camera showroom in South Asia". Daily FT. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  5. ^ "CameraLK launches Sony Alpha A7 III camera in Sri Lanka". Daily News. 18 May 2018. Archived from the original on 8 August 2021. Retrieved 8 August 2021.
  6. ^ "Be your own boss: Meet Noeline Pereira". The Nation. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  7. ^ "CameraLK to launch Sony a7R III". Daily News. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  8. ^ "Sophisticated Photographic And Digital Equipment From CameraLK". Business Today. Archived from the original on 20 October 2020. Retrieved 17 June 2021.
  9. ^ "CameraLk – The one stop camera shop!!". nleftovers. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  10. ^ a b c "We have brought the largest Sony showroom in South Asia to Sri Lanka - Anushka Gunasinghe". sathhanda. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  11. ^ "CameraLK to expand business". Sunday Observer. Archived from the original on 10 November 2023. Retrieved 17 June 2021.
  12. ^ "From Pre-orders to the largest multi-branded camera showroom in South Asia". salt.lk. Archived from the original on 10 July 2021. Retrieved 17 June 2021.
  13. ^ "CameraLK opens showroom". Daily News. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  14. ^ "CameraLK opens showroom". Sri Lanka Mirror. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  15. ^ "CameraLK Awards Ceremony held". Sri Lanka Mirror. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  16. ^ "The bass gets bigger with Sony's additions to its Extra Bass lineup | Daily FT". www.ft.lk. 30 December 2016. Archived from the original on 30 October 2017. Retrieved 11 August 2021.
  17. ^ "New Sony digital imaging showroom opens in Sri Lanka". Lanka Business Online. Archived from the original on 11 May 2021. Retrieved 17 June 2021.
  18. ^ "CameraLK". uplist. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  19. ^ "New Sony digital imaging showcase opens in Sri Lanka". www.dailymirror.lk. 21 August 2017. Archived from the original on 11 August 2021. Retrieved 11 August 2021.
  20. ^ "A house from CameraLK for the youth who was shot dead by the Kataragama police". newstube. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  21. ^ "CameraLK presents "Image Expo 2018" featuring Annual Sony Alpha Festival". Ceylon Business Reporter. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  22. ^ "Image Expo-2018 at BMICH". Daily Mirror. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  23. ^ "CameraLK Award Ceremony 2019". Daily FT. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
  24. ^ "Corona can no longer break the lockdown .. Army keeps drone forces in the sky ." Lanka C News. Archived from the original on 15 June 2021. Retrieved 17 June 2021.
  25. ^ "Drone cameras to monitor Lockdown areas". Aruna. Archived from the original on 24 June 2021. Retrieved 17 June 2021.
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