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Cashcade Ltd is a UK-based online gambling marketing company which owns online casino and bingo website. Cashcade provides managed online gambling services for various clients, including Trinity Mirror ( and, Daily Mail ( and others.

Cashcade's casino and poker brands use Wager Works technology, while their bingo websites use Globalcom software. Cashcade has also developed its own gaming platform, which powers, an instant win games website.

Cashcade history[edit]

Cashcade was set up in 2000 to run a skill games website called

In 2002 the company started in-house development of instant win games.

In 2004 Cashcade took on-board casino software from WagerWorks.

In 2004, Cashcade signed up Vinnie Jones to front the marketing campaign.[1]

In 2005 the company launched their first bingo website, and shortly after, which is now one of the 5 biggest online bingo sites in the UK.

In 2005, the company helped Closer magazine launch its successful bingo service.

In May 2006 Independent Digital Limited (IDL), the digital division of Independent News and Media, bought a 20.8% stake in Cashcade.[2]

In 2007, Katie Price became the face of,[3] a position she held until January 2009. [4]

On 23 July 2009 PartyGaming acquired Cashcade.[5]

Cashcade charity work[edit]

Cashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes Motor Neurone Disease Association, The Vision Charity and The Disability Foundation.[6][7]


  1. ^ Emedia Wire
  2. ^ Telecom Finance
  3. ^ (25 January 2007) New face of Foxy Bingo announced
  4. ^ (28 January 2009) Foxy Jordan loses the bingo
  5. ^ Party Gaming
  6. ^ Lisa (2 November 2009) Bingo Giant Cashcade raising funds for charity
  7. ^ Galecki, Irek (1 February 2007) Foxy Bingo joins forces with Katie Price,

External links[edit]