CHRLX

Charlex

Company type	Private
Industry	Commercials, films, animation, branding
Founded	1979
Founder	Alex Weil, Charlie Levi
Headquarters	New York City, New York , U.S.
Key people	Alex Weil (CEO), Charlie Levi (President)
Number of employees	28
Website	www.charlex.com

Charlex (also known as CHRLX since 1998) is an American animation studio set in New York City that has created and produced commercials and animation for decades.

History

Charlie Levi and Alex Weil set up Charlex in 1979 to support their rock band and to work on commercials. When the band folded, Levi and Weil began working there full-time. In 1983, they directed a music video for The Cars, "You Might Think", for which they were awarded the "Video of the Year" MTV Video Music Award.

Charlex became more successful as the end of the 1980s came near; by 1990, their portfolio included the opening titles for Saturday Night Live and National Geographic Explorer, branding for Nickelodeon, HA!, Lifetime, and Myers Rum, and tons of commercials and music videos.

Filmography

Short films

• One Rat Short (2003)
• ShapeShifter (2010)

Music videos

• The Cars' "You Might Think" (1983)
• The Cars' "Heartbreak City" (transitional links; 1984)
• Yes' "9012Live" (1985)

Opening titles

• Saturday Night Live (1984)
• Mr. Wizard's World (1985)
• National Geographic Explorer (1990)
• Nickelodeon Home Video (1993)
• On the Run (1999)

Commercials

• Cinemax "Whistler's Motorcycle" (1985)
• Jem and the Holograms - Seven different JEM™ doll commercials - Hasbro, Inc. (1986)
• Nickelodeon Studios "Video Rap" (1990)
• Coca-Cola "Always Refreshing" (1993)
• IBM "Small Planet" (1997)
• Kodak "Take Pictures" (1997)
• British Airways "Endtag" (1998)
• Nickelodeon "Why?" (2001)
• Avis "Animals" (2001)
• Kotex "End of a Sentence" (2001)
• M&M's "Kaleidoscope" (2006)
• Subway "Sidekicks" (2010)
• Krylon "Life of an Object" (2011)

Branding

• Nickelodeon ID's
  • "Lincoln" (1985)
  • "Dinosaur" (1985)
  • "Patty Cake" (1985)
• Lifetime ID's (1985)
• WTTG-TV "40 Years Together" (1985)
• Myers Rum Video Network bumpers (1987)
• The Movie Channel "Action/Adventure" (1989)
• HA! TV Comedy Network ID's (1990)
  • "Girl vs. Shark"
  • "Whistler's Mother"
• VH1 ID's (1991)
• Nick at Nite ID's (1991)
  • "Beautiful Place"
  • "Turn It On"
  • "At Your Command"
  • "Outer Space"
• Hanna-Barbera "Logo" (1994)

External links

• Official website