Chocos
Appearance
Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and Middle-Eastern countries as well as India.[1] They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.[2][3]
It is a hugely popular cereal in India.[2] The mascot of Chocos in India is Coco, which was the mascot of Cocoa Krispies.[4] In other countries like Germany the mascot is a bear called Choco.[5]
The cereal itself is similar to Chocapic.
Often, Chocos is involved with promotional styles that utilizes various movie characters, such as Spiderman.[6]
References
- ^ "Kellogg's to bring out Chocos 'Star Wars Episode III' pack" - Indian Television
- ^ a b "Kellogg’s launches kids’ engagement marketing campaign for Chocos" - Exchange 4 Media Archived 2011-09-29 at the Wayback Machine
- ^ "Kellogg Aims For A Bigger Bite Of Breakfast Cereal Market" - The Financial Express
- ^ "Kellogg's Chocos readies new interactive contest for kids" - Indian Television
- ^ http://www.kelloggs.de/de_DE/chocos-consumer-brand.html
- ^ "Kellogg's caught in `Spider mania' — Launches web-shaped cereals"- Hindu Business Line