|Education||B.A. Accounting, Deming University, Taipei|
|Known for||Largest family-owned business in the Silicon Valley|
Marcel Liang (m. 1984)
Christine Liang is a Taiwanese-American businesswoman. She is the President and Founder of ASI Corp., a Fremont, California-based wholesale distributor of computer software, hardware, and accessories. A native of Taiwan, she immigrated to the United States in the mid-1980s and founded ASI in 1987. She has received recognition for running the largest family-owned business in the Silicon Valley and one of the largest women-owned businesses in the United States.
Born Christine Chu, she attended Deming University in Taipei and graduated with a bachelor's degree in accounting in 1979. She married Marcel Liang in 1984. Half a year after their marriage, Marcel left Taiwan to pursue his graduate degree at Emporia State University in Emporia, Kansas, while she remained in Taiwan, working for a jewelry store. Marcel received his MBA in 1986 and moved to the Silicon Valley to work for a motherboard manufacturer, where Liang joined him.
Initially she was employed by a retail firm that sold computer keyboards and cases, but decided to open her own business importing computer components from Asia and distributing them in the United States. She founded Asia Source Inc. in Sunnyvale, California, in 1987, using $16,000 in personal savings. In 1989 Marcel joined the company as Chairman and CEO. As the company branched into distribution of U.S.-made products, the business name was changed to ASI in 2001.
Liang credits her older brother, James Chu, founder of ViewSonic, with stocking ASI's initial inventory by selling her computer monitors and components at cost price. ASI imports and distributes monitors, disk drives, keyboards, motherboards, and floppy drives. Its clients are large computer companies and retailers, as well as value-added resellers who build computers for specific markets and needs. ASI maintains 10 warehouses in the United States and also offers customer support.
ASI Corp. is the largest family-owned business in Silicon Valley, with 2014 revenues of $1.39 billion. In 2010 the company was ranked first on DiversityBusiness.com's list of the Top 100 Women-Owned Businesses in California, and in 2015 the firm ranked in the top 5 of the Top 500 Women-Owned Businesses in the United States. Liang serves as President, with a 51% share; her husband Marcel Liang is Chairman and CEO.
Awards and recognition
Liang has received recognition for running a woman-owned business. In 1996 she was ranked 17th on Working Woman's list of the top 50 women-owned businesses; she was ranked 12th on the magazine's 1997 list and 22nd on its 1998 list. Also in 1996, she was a finalist for Entrepreneur of the Year by Inc. The National Foundation for Woman Business Owners included her on its 1997 list of the Leading Woman Entrepreneurs of The World.
Liang and her husband Marcel have two children. They reside in Fremont, California.
- Brandt, Richard (15 August 2014). "From Zero to $1.7B: How Silicon Valley's biggest family-owned company was built". Silicon Valley Business Journal. Retrieved 18 November 2015.
- "Channel Vision". Goldsea. 1997. Retrieved 18 November 2015.
- Downey, Rosie (18 September 2015). "Silicon Valley's Largest Family-Owned Businesses". Silicon Valley Business Journal. Retrieved 18 November 2015.
- "Top 100 Women-Owned Businesses in California – 2010" (PDF). diversitybusiness.com. 28 September 2010. Retrieved 18 November 2015.
- "Top 500 Women Owned Businesses in the United States Announced". DiversityBusiness.com. 16 February 2015. Retrieved 18 November 2015.
- Hoover's Handbook of Private Companies 2005 (10th ed.). Hoover's Business Press. 2005. p. 53. ISBN 1573111023.
- Krismann, Carol (2005). Encyclopedia of American Women in Business: A-L. Greenwood Publishing Group. p. 348. ISBN 0313333831.
- "Record Number of Women-Owned Businesses Break the Billion-Dollar Mark". PR Newswire. 25 September 1997. Retrieved 18 November 2015.
- "Working Woman's Top 50 Businesswomen". AP Online. 8 April 1998. Archived from the original on 14 March 2016. Retrieved 18 November 2015.
- "Asian American Women Business Owners". Asian American Giving. 19 December 2007. Retrieved 18 November 2015.