Christine Moorman
Christine Moorman | |
|---|---|
| Nationality | American |
| Title | T. Austin Finch Professor, Sr. |
| Academic background | |
| Education | University of Pittsburgh |
| Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
| Doctoral advisor | Gerald Zaltman C. Whan Park |
| Academic work | |
| Discipline | Marketing |
| Institutions | Duke University University of Wisconsin, Madison |
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2] marketing organization and marketing research.[3] She served as Editor-in-Chief of the Journal of Marketing.[4]
Books
[edit]- Moorman, Christine and Donald R. Lehmann (ed.) (2004), Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute.[1]
- Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[5]
- David A. Aaker and Christine Moorman (2023), Strategic Market Management, New York: John Wiley.[2]
Awards
[edit]- Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.[4]
References
[edit]- ^ "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
- ^ a b "Strategic Market Management, 12th Edition | Wiley". Wiley.com. Retrieved 2024-10-27.
- ^ Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
- ^ a b "Christine Moorman Named New Editor of Journal of Marketing". Archived from the original on 2018-02-26. Retrieved 2018-01-23.
- ^ "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.
| Authority control databases: Academics |
|---|
  | This biography of an American business academic is a stub. You can help Wikipedia by expanding it. |