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Christine Moorman

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Christine Moorman
NationalityUnited States
TitleT. Austin Finch Professor, Sr.
Academic background
EducationUniversity of Pittsburgh
ThesisThe effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988)
Doctoral advisorGerald Zaltman
C. Whan Park
Academic work
DisciplineMarketing
InstitutionsDuke University
University of Wisconsin, Madison

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2][3] marketing organization[4] and marketing research.[5][6] She is a Fellow of the American Marketing Association.[7] She is the Editor-in-Chief of the Journal of Marketing.[8]

Books

  • Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[9]

Selected research publications

  • Moorman, Christine, and George S. Day. "Organizing for marketing excellence." Journal of Marketing 80, no. 6 (2016): 6-35.
  • Moorman, Christine, Gerald Zaltman, and Rohit Deshpande. "Relationships between providers and users of market research: The dynamics of trust within and between organizations." Journal of Marketing Research 29, no. 3 (1992): 314.
  • Moorman, Christine, Rohit Deshpande, and Gerald Zaltman. "Factors affecting trust in market research relationships." Journal of Marketing (1993): 81-101.

Awards

  • Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association. [10]

References

  1. ^ http://adage.com/article/agency-news/marketers-spending-social-lack-results/302701/
  2. ^ https://hbr.org/2015/11/quantifying-the-impact-of-marketing-analytics
  3. ^ https://www.forbes.com/sites/christinemoorman/2017/09/22/hiring-a-marketer-join-the-crowd/#1998837c3422
  4. ^ https://www.forbes.com/sites/christinemoorman/2017/08/29/why-you-should-build-a-digital-marketing-organization/#406756c33024
  5. ^ https://www.wsj.com/articles/facebook-is-looking-for-likes-for-its-new-work-chat-service-1476091805
  6. ^ "Christine Moorman Bio". faculty.fuqua.duke.edu.
  7. ^ http://www.prweb.com/releases/2017/05/prweb14321279.htm
  8. ^ https://www.ama.org/academics/Pages/Christine-Moorman-Named-New-Editor-of-Journal-of-Marketing.aspx
  9. ^ http://www.financialexpress.com/india-news/outside-the-box-a-timely-book-teaches-to-manage-an-enterprise-outside-in-for-great-success/745065/
  10. ^ https://www.ama.org/AboutAMA/Documents/2018%20AMA%20Irwin%20Award%20Release.pdf
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