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Chuck Brymer

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Charles E. "Chuck" Brymer
BornJuly 30, 1959 (1959-07-30) (age 65)
Louisville, Kentucky
NationalityAmerican
Occupation(s)Advertising and Branding executive
Author
Known forCEO of DDB Worldwide

Charles E. "Chuck" Brymer (born July 30, 1959 in Louisville, Kentucky) is a businessman, marketing strategist, author and CEO of DDB Worldwide, an international advertising agency.[1][2][3][4][5]

Early years

Chuck Brymer was born in Louisville, Kentucky the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson.[3][6] He graduated from the University of Kentucky's College of Communications & Information with a Bachelor of Arts in communications in 1981.[5]

Career

Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran BBDO's Houston office at age 24.[3][4][6][7] During his tenure at BBDO, Brymer worked on the company's Chrysler account.[3][7] He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of Fortune Magazine's People to Watch at age 27.[8]

At Interbrand, Brymer served as founding president of the British company's U.S. Division.[3][4][9][10] He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by Omnicom Group in 1993.[3][4][11] In 1994, Omnicom appointed Brymer president and CEO of Interbrand.[3][4][10][11] During Brymer's tenure as CEO, Interbrand added multiple international offices.[10]

In 2006, at age 46, Brymer became president and CEO of Omnicom-owned DDB Worldwide, overseeing the company's 200 offices worldwide.[1][2][3][4]

Brymer also helped create Businessweek's "World's Most Valuable Brands" feature.[3][9][12] He has advised the U.S. State Department on the United States' international image.[5][7]

Brymer is active in corporate governance.[13][14][15] He was appointed to the boards of Regal Entertainment Group and the Ad Council in 2007.[13][14] Brymer also serves on the board of Chamber of Commerce of the United States.[15]

Author

Brymer is the author of The Nature of Marketing: Marketing to the Swarm as Well as the Herd (ISBN 0230203361).[16] He is also a co-author of The Economist's Brands and Branding (ISBN 1576601471).[17][18]

Personal life

He is married to Tracy Brymer. He has four children.

References

  1. ^ a b Julie Bosman (2006-04-04). "DDB Worldwide Names an Outsider as Next Chief". The New York Times. Retrieved 2013-09-17.
  2. ^ a b "DBB Names Scarpelli, Brymer to Top Posts". The Wall Street Journal. 2006-04-04. Retrieved 2013-09-17.
  3. ^ a b c d e f g h i Matthew Creamer (2006-04-10). "Chuck Who?". Advertising Age. Retrieved 2013-09-17.
  4. ^ a b c d e f "Brymer a good move for DDB". Advertising Age. 2006-04-10. Retrieved 2013-09-17.
  5. ^ a b c "Alumni and faculty are honored with college-wide awards" (PDF). UK Alumni Association. 2010. Retrieved 2013-09-17.
  6. ^ a b Philip H. Dougherty (1987-07-28). "Advertising; Creating Names for Products". The New York Times. Retrieved 2013-09-17.
  7. ^ a b c Rendon, Paul-Mark (2007-02-26). "Q&A". Marketing Magazine. 112 (4).
  8. ^ Andrew Kupfer (1986-02-17). "People to Watch". Fortune Magazine. Retrieved 2013-09-17.
  9. ^ a b "Where it matters". Campaign Asia Pacific. 2011-03-01. {{cite journal}}: Cite journal requires |journal= (help)
  10. ^ a b c Dinger, Ed (2005). Grant, Tina (ed.). "International Directory of Company Histories". 70. St. James Press: 131–133. {{cite journal}}: Cite journal requires |journal= (help)
  11. ^ a b Stuart Elliott (1993-12-23). "Omnicom Acquires British Brand Expert". The New York Times. Retrieved 2013-09-17.
  12. ^ "The Best Global Brands". Businessweek. 2001-08-06. Retrieved 2013-09-17.
  13. ^ a b "United States Securities and Exchange Commission". Retrieved 2013-09-17.
  14. ^ a b John Eggerton (2007-01-25). "Ad Council Elects Board Members". Broadcasting & Cable. Retrieved 2013-09-17.
  15. ^ a b "Board of Directors". U.S. Chamber of Commerce. Retrieved 2013-09-17.
  16. ^ Brymer, Chuck (2009). The nature of marketing: marketing to the swarm as well as the herd. Palgrave Macmillan.
  17. ^ Rita Clifton; John Simmons; Sameena Ahmad (2004). Brands and branding. Bloomberg Press.
  18. ^ Chuck Brymer (2004-01-15). "What makes brands great?". Brand Republic Group. Retrieved 2013-09-17.
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