Civic consumption

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The term first appeared in 2013, in a Fast Company article featuring Groundswell co-founder Will Byrne.[1]

The model has been most prominently used in the clean energy sector by Groundswell. The organization suggests: One of the core barriers to a clean energy economy is that communities don’t have affordable access to renewable energy. Civic Consumption addresses this challenge by pooling consumer demand to grow the marketplace for renewably sourced power.[2] The model, however, has expanded to increasingly include hybrid organizations which use market-driven models to accomplish social missions.[3]


  1. ^ "Purchasing Power is Social Impact Power" Fast Company, Retrieved on 22 June 2012
  2. ^ "Model" Archived 2014-08-23 at the Wayback Machine
  3. ^ "How Civic Consumption Can Drive Change in Business as Usual" Fast Company, Retrieved on 19 October 2012