Claes Loberg

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Claes Loberg
Born (1970-01-01) 1 January 1970 (age 47)
Nationality Swedish, Australian
Occupation Founder, Director of Innovation, Board Member, Guvera

Claes J M Loberg (born 1 January 1970) is a Swedish born Australian technology entrepreneur and designer who founded the music streaming and downloading service Guvera, and currently serves as its CEO.[1][2][3]

Guvera was ranked by Billboard Magazine as one of the Best Digital Music Startups of 2010.[4]

Loberg helped raise an initial $20 million investment for Guvera through private equity firm AMMA. [5]

The first TV ad for Guvera ran in 2011 featuring Rihanna, offering free downloads for fans.[6]

Loberg was listed in Ernst & Young 2011 Entrepreneur of the year[7] after winning the Technology category in Australia.[8]

He spoke at Big Sound in 2011 on the topic of ad funded music,[9] and at Digital Hollywood in Los Angeles in 2012 about the future of music.[10] He spoke in January 2012 at Media Post's Social Media Insider Summit in Florida on the topic of social media, advertising and music.[11]

Loberg's company Guvera, acquired Blinkbox Music from UK retail chain Tesco in January 2011. Then Blinkbox was closed six months later as reported in BRW Australia. [12]

Loberg's company Guvera, launched in India in 2014, at an event in Mumbai as reported in Billboard. [13]

Loberg founded his first company in 1994,[14][15] which was listed on the Australian stock exchange (ASX:HYO) and ranked as one of the biggest IT and web development companies in Australia with offices in China, Thailand and Australia.[16]

Loberg was born in Sweden on January 1, 1970 and educated in fine arts at Lund University Sweden, Business & Leadership at London Business School United Kingdom, and International Business at QUT Graduate school of business Australia.[17]


In 2008 Loberg, Brad Christiansen and Darren Herft set up Guvera Limited in Robina, Australia. In January 2010, the company launched its legal music streaming and download service Guvera. Claes Loberg currently serves as its Director of Innovation and on its board of directors. In July 2016, it was reported that Loberg would become CEO as Darren Herft stepped down.[18]


  1. ^ Cummins, Carolyn (2016-07-26). "Meet Claes, the new Beverly Hillbilly". The Sydney Morning Herald. Retrieved 2017-01-18. 
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  4. ^ "Billboard Names 10 Best Digital Music Startups". hypebot. Retrieved 2017-01-12. 
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  6. ^ Youtube Video
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  8. ^ "2011 Technology category National finalists | Entrepreneur of the Year". Retrieved 2012-06-20. 
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  14. ^ James Bainbridge (8 July 2004). "Branded content group comes to Australia". Retrieved 20 June 2012. 
  15. ^
  16. ^ "Hyro Ltd (HYO.AX) Company Profile". 2009-02-09. Retrieved 2012-06-20. 
  17. ^ "Claes Loberg: Executive Profile & Biography - Bloomberg". Retrieved 2017-01-20. 
  18. ^ Billboard Staff. "Guvera CEO Darren Herft Is Stepping Down". Billboard. Retrieved 25 July 2016.