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She graduated from Oxford University and trained as a management consultant at Marakon Associates. She worked as general manager for MTV Nordic for eight years. She took a leadership role in the transition of the European Council on Foreign Relations to independent status from previously being a part of George Soros’ Open Society Foundation.
She explained in a talk delivered to the Royal Society of Arts that it was while she was general manager of the Nordic region of MTV that she developed a critical understanding of how the media station provided a supportive selling environment for unsustainable lifestyles, which led to her giving up that position and becoming interested in Buddhism.