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Founder(s)Anton Gladkoborodov, Igor Gladkoborodov, Mikhail Tabunov

Coub is a video sharing website available on both iOS and Android. It allows users to create and share looping videos up to ten seconds long, using existing video from YouTube, Vimeo, or their own files.[1][2] Founded in 2012 by brothers Anton and Igor Gladkoborodov, the company is based in New York City, United States.


Coub was founded in 2012 by Anton and Igor Gladkoborodov and developer Mikhail Tabunov.[3][4] The name "Coub" comes from Cobb, the protagonist of the film Inception.[5] In June 2013, Coub raised $1 million in additional funding from venture capital firms Brothers Ventures and Phenomen Ventures, and announced plans to open a U.S. office.[6] The iOS app was launched in December 2013 and included the ability to record and upload a "coub" directly from an iPhone camera, as well as filters similar to those on Instagram.[7] As of April 2014, over 400,000 videos, or "coubs" have been created.[8] In July 2014 Coub raised $2.5 million from Vaizra Investments, a fund founded by Lev Leviev and Vyacheslav Mirilashvili, the founders of, Russia's major Facebook competitor.[9][10]


Using Coub's web-based editor, users can extract a snippet up to 10 seconds long from a video already hosted on YouTube or Vimeo, or one that they've uploaded, and add a full-length audio track to play along with the clip.[5][11] The video can be set to reverse.

Each user has a "feed" consisting of "coubs" created and "recoubed" by that user.

"Coubs" can be shared on social media and embedded via[12][13]

Coub had more than 50 million unique visitors per each month.[14]


  1. ^ "What is a coub?". Retrieved 2014-05-19.
  2. ^ "Coub, Create Catchy, 10-Second Looping Videos Using Content From YouTube and Vimeo". 2013-05-30. Retrieved 2014-05-19.
  3. ^ Strategic partner (2013-10-17). "Coubism: can a Russian start-up go viral with its video app?". The Calvert Journal. Retrieved 2014-05-19.
  4. ^ "Look At Me — Интернет-сайт о креативных индустриях". Retrieved 2014-05-19.
  5. ^ a b Mosendz, Polly (2012-10-22). "Meet Coub, the New GIF in Town". The Wire. Retrieved 2014-05-19.
  6. ^ "Coub Raises $1M For Its Gif-Like Looping Music Videos Service". TechCrunch. 2013-07-22. Retrieved 2014-05-19.
  7. ^ Paul Sawers (2013-12-10). "Coub: Create GIF-like Looping Videos Set to Music". Retrieved 2014-05-19.
  8. ^ "Coub Blog – Wow". Retrieved 2014-05-19.
  9. ^ O'Hear, Steve (29 July 2014). "Video Re-Mix Startup Coub Raises $2.5 Million From VC Fund Headed Up By Founders". Techcrunch. Retrieved 1 July 2015.
  10. ^ Love, Dylan (29 July 2014). "Video Startup Coub Raises $2.5 Million From The Cofounders Of Russia's Facebook". Business Insider. Retrieved 1 July 2015.
  11. ^ Holmes, David (2013-12-10). "A raccoon plays a sprinkler harp, and other hilarious memes made with Coub | PandoDaily". Retrieved 2014-05-19.
  12. ^ "Coub Embed Provider". Embedly. Retrieved 2014-05-19.
  13. ^ "Coub Blog — HOWTO: Embed a coub It's great to get loads of". Retrieved 2014-05-19.
  14. ^ Coub is Russia's answer to the GIF, and it's coming to America

External links[edit]