Dairy Management Inc.

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Dairy Management Inc. is an American organization funded by government-mandated checkoff fees on dairy products and federal tax dollars and dedicated to promoting the sale of American-made dairy products. It also operates under the names Innovation Center for U.S. Dairy,[1] American Dairy Association, National Dairy Council and U.S. Dairy Export Council.

Dairy Management Inc. was incorporated in 1995 as a nonprofit corporation by members of the National Dairy Promotion and Research Board and the United Dairy Industry Association.[2] It is a marketing creation of the U.S. Department of Agriculture[3] and is funded by government-mandated fees on dairy products and by general federal tax dollars via the U.S. Department of Agriculture. The corporation has 162 employees and a budget of about $140 million[4] It is headed by longtime chief executive Thomas P. Gallagher.

Dairy Management is associated with the "Got Milk?"[5] and "Real Seal"[6] campaigns and works with industry to develop products that increase consumption of milk and cheese. It also funds research into the benefits of dairy consumption. Dairy Management has successfully promoted increased use of cheese in prepared food products such as pizza. This initiative has been criticized by Dr. Walter C. Willett, chairman of the nutrition department at the Harvard School of Public Health and a former member of the federal government’s nutrition advisory committee, as being contradictory to the nutrition goal of reducing consumption of saturated fat also promoted by the U.S.D.A.[3]

See also

References

  1. ^ About the Innovation Center for U.S. Dairy
  2. ^ "History of Dairy Promotion". Dairy Management, Inc. Retrieved September 2, 2011. 1995 NDB and UDIA board members create Dairy Management Inc. (DMI) as the organization responsible for increasing demand for U.S.-produced dairy products on behalf of America's dairy producers.
  3. ^ a b Moss, Michael (November 6, 2010). "While Warning About Fat, U.S. Pushes Cheese Sales". The New York Times. Retrieved November 7, 2010.
  4. ^ McWilliams, James (November 17, 2010). "How Journalists Got the Cheese Lobbying Story Wrong". The Atlantic. Retrieved November 17, 2010.
  5. ^ got milk?
  6. ^ REAL Seal

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