Dan Heath
Dan Heath is an American bestselling author, speaker and professor at Duke University. He, along with his brother Chip Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard (2010),[1] Made to Stick: Why Some Ideas Survive and Others Die (2007).[2] and Decisive: How to Make Better Choices in Life and Work
He is also a columnist for Fast Company magazine.[3]
Made to Stick was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages.[4]