Dangerous (Big Data song)

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Big Data Dangerous.jpg
Single by Big Data featuring Joywave
from the album 1.0 and 2.0
B-side"Oliver Remix"
ReleasedOctober 1, 2013 (2013-10-01)
  • Daniel Armbruster
  • Alan Wilkis
Producer(s)Alan Wilkis
Big Data singles chronology
"The Business of Emotion"
Joywave singles chronology
""Traveling at the Speed of Light""
Alternate cover
Record Store Day 2015 7" cover
Record Store Day 2015 7" cover

"Dangerous" is a song by American electronic music project Big Data, from their debut EP 1.0 (2013) and their debut studio album 2.0 (2015). It features American indie rock band Joywave, with vocals being performed by the band's lead singer Daniel Armbruster.


In August 2013, Big Data released an interactive video entitled "Facehawk", which, if given permission, connects to the viewer's Facebook profile and turns their timeline into a video.[1] The video starts by displaying the viewer's Facebook home page and making it appear to update its status, then launches into a more abstract visual experience where pictures and status updates assemble to form a hawk.[2] The project was created in collaboration with interactive artist and director Rajeev "Jeeves" Basu.[3] According to the band, the video serves as a visual reminder for the audience about how much information they have shared on their Facebook profile, and how far back that information reaches.[4] Big Data producer Alan Wilkis was an early adopter of Facebook, having created the 4,132nd account on the site while studying at Harvard University.[5]

"Dangerous" was first released as a digital single by Big Data member Alan Wilkis' label Wilcassettes LLC on October 1, 2013.[6] An EP entitled 1.5, consisting of eight remixes of "Dangerous", was released on December 3, 2013.[7] The single was subsequently re-released on June 3, 2014.[8] In April 2016, the Austrian rapper Left Boy used a sample of the song in his song of the same title; "Dangerous".[9]

Music video[edit]

The music video for "Dangerous" was released on February 19, 2014 and directed by Brandon LaGanke and John Carlucci of GHOST+COW, based on a concept developed with Alan Wilkis.[10] It revolves around two shoe designers who develop an athletic shoe that encourages the wearer to commit acts of violence. The two designers first observe a group of shackled inmates wearing the shoes and walking in circles until one wearer bumps into another, resulting in one inmate violently headbutting another, to the point that blood splatters onto the testers. Satisfied with the results, a marketing meeting is held to develop advertising for the shoe.

The rest of the video alternates between the pitching of advertising ideas and the concepts being shown in real time. The advertisement within the video opens with a woman (Lauren Francesca) in a two-piece running outfit jogging down a street, who is later joined by a second woman (Nicola Fiori) also jogging and similarly dressed. The camera frequently pans from the shoes to their breasts and faces, and closed captioning reading "sexual breathing". Seeing the chief marketing director's bored reaction, the designers begin to incorporate more graphic ideas into the advertisement, including the joggers headbutting various bystanders to death and engaging in a lesbian kiss, to the approval of the director and his executives, who toast champagne to celebrate their success.

Big Kitty version[edit]

On December 31, 2014 private messaging app Wickr sponsored a version of the music video, titled "Big Kitty", promoting its recent Facebook photo development to keep pictures private by using pictures of cats instead.[11] [12]



Region Certification Certified units/sales
Canada (Music Canada)[24] Gold 40,000*
United States (RIAA)[25] Gold 500,000*

*sales figures based on certification alone
^shipments figures based on certification alone

Release history[edit]

Country Date Format Label
United States[6][8][26] October 1, 2013 Digital download Wilcassettes
June 3, 2014 Digital download (re-release)
September 16, 2014 Contemporary hit radio Wilcassettes, Crush Music, Warner Bros.
April 18, 2015 Record Store Day 7"


  1. ^ Matheson, Whitney (August 20, 2013). "Nutty diversion: Make your own 'Facehawk'". USA Today. Retrieved December 26, 2013.
  2. ^ Kooser, Amanda (August 20, 2013). "Interactive music video stars your own Facebook profile". CNET. CBS Interactive. Retrieved December 26, 2013.
  3. ^ Blanpied, Laura Nadine (August 24, 2013). "Electronic duo Big Data makes music about 'Voyerism 2.0'". ChicagoNow. Chicago Tribune. Retrieved July 19, 2014.
  4. ^ Valinsky, Michael (August 26, 2013). "Big Data Uses your Facebook Profile as the Canvas for their New Music Video". SoundCtrl. Retrieved December 26, 2013.
  5. ^ Hernandez, Brian Anthony (September 3, 2013). "Facehawk Turns Your Facebook Timeline Into a Music Video". Mashable. Retrieved December 26, 2013.
  6. ^ a b "Dangerous (feat. Joywave) (2013)". United States: 7digital. Archived from the original on July 27, 2014. Retrieved June 27, 2014.
  7. ^ "1.5 by Big Data". iTunes Store. United States: Apple. Archived from the original on May 11, 2014. Retrieved December 25, 2013.
  8. ^ a b "Dangerous (feat. Joywave) – Single by Big Data". iTunes Store. United States: Apple. Archived from the original on July 27, 2014. Retrieved June 27, 2014.
  9. ^ Left Boy (April 7, 2016). "LEFT BOY - DANGEROUS". YouTube. Retrieved June 6, 2016.
  10. ^ Big Data (February 19, 2014). "Big Data – 'Dangerous (feat. Joywave)' [Official Music Video]". YouTube. Retrieved July 27, 2014.
  11. ^ Ingrid, Lunde (January 27, 2015). "Encrypted Messaging App Wickr Hides Behind Cats To Post Facebook Pics Privately". Tech Crunch.
  12. ^ https://www.imdb.com/name/nm2859629/otherworks
  13. ^ "Big Data Chart History (Canadian Hot 100)". Billboard. Retrieved September 29, 2014.
  14. ^ "Big Data Chart History (Canada Rock)". Billboard. Retrieved January 30, 2015.
  15. ^ "Big Data Chart History (Bubbling Under Hot 100)". Billboard. Retrieved December 26, 2014.
  16. ^ "Big Data Chart History (Hot Rock Songs)". Billboard. Retrieved December 26, 2014.
  17. ^ "Big Data Chart History (Adult Alternative Songs)". Billboard. Retrieved February 19, 2015.
  18. ^ "Big Data Chart History (Adult Pop Songs)". Billboard. Retrieved February 19, 2015.
  19. ^ "Big Data Chart History (Alternative Songs)". Billboard. Retrieved February 19, 2015.
  20. ^ "Big Data Chart History (Rock Airplay)". Billboard. Retrieved February 19, 2015.
  21. ^ "Hot Rock Songs: Year End 2014". Billboard. Retrieved December 21, 2014.
  22. ^ "Alternative Songs: Year End 2014". Billboard. Retrieved December 21, 2014.
  23. ^ "Rock Airplay Songs: Year End 2014". Billboard. Retrieved December 21, 2014.
  24. ^ "Canadian single certifications – Big Data – Dangerous". Music Canada. Retrieved August 11, 2015.
  25. ^ "American single certifications – Big Data – Dangerous". Recording Industry Association of America. Retrieved July 28, 2015. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  26. ^ "Top 40/M Future Releases". All Access Music Group. Archived from the original on September 9, 2014. Retrieved September 9, 2014.