Daniel Wellington

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Daniel Wellington
Founded2011; 9 years ago (2011)
FounderFilip Tysander
OwnerFilip Tysander
Daniel Wellington Classic Watch on Glasgow Strap

Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. By using minimalist designs DW creates watches that can be sold to a younger generation of consumers. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy in social networks like Instagram.[1] [2] Headquartered in central Stockholm in Sweden, the company has different networks[clarification needed] in over 25 countries.[3]

The watches are designed in Sweden and use entry-level quartz movement made by Miyota, a Japanese company, with the leather styles using low grade leather. The final assembly is done in China.[4] Furthermore their "Classic" range of watches are named after British towns.[5]

In February 2017 Daniel Wellington was named the fastest growing private company in Europe.[6] The company made $230 million in revenue and $111.5 million in profit in 2016. The Swedish company has reported a three year growth of 4.7%.


  1. ^ Daniel Wellington perfect Instagram marketing strategy by Ignazio Mottola on medium.com, 2019-10-19. (Accessed 2019-06-19.)
  2. ^ Instagram Marketing Case Study: How Daniel Wellington Owns Their Instagram Game on mediakix.com, 2019-05-18. (Accessed 2019-06-19.)
  3. ^ "Dezeen Watch Store interview Daniel Wellington founder Filip Tysander". Dezeen Watch Store. 2014-04-04. Retrieved 2017-06-16.[permanent dead link]
  4. ^ "How Daniel Wellington Made a $200 Million Business Out of Cheap Watches". Bloomberg.com. 2015-07-14. Retrieved 2017-11-06.
  5. ^ "Classic" watches webpage on official Daniel Wellington website; last modified 2019. (Accessed 2019-04-07.)
  6. ^ "Daniel Wellington the fastest growing private company in Europe — six Nordic rockets in Top 10". nordic.businessinsider.com. Archived from the original on 2019-01-04. Retrieved 2017-11-06.

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