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Early life and education
David J. Edmondson was born June 10, 1959 in Methuen, Massachusetts. His mother Jeannette was a homemaker, and his adoptive father was a US soldier. Like most children of military families, Edmondson moved a great deal throughout his early life, including periods in Germany and Fort Jackson, South Carolina before settling at Fort Carson, Colorado in 1968, where Edmondson remained until his graduation from Alpha Omega Christian School in 1977.
Edmondson moved to San Dimas, California in 1977 where he attended Pacific Coast Baptist Bible College (PCBBC). While at Pacific Coast Baptist Bible College, Edmondson began his study to become a Baptist minister. Edmondson left California after one year on campus and returned to Colorado where he became the associate pastor of Security Baptist Temple, in Security, Colorado. He continued his studies through correspondence with PCBBC and claimed he earned his ThG in Theology in May 1980.
Although he has attended several colleges, he does not currently hold any academic degrees.
In 1982, Edmondson returned to Colorado Springs and attempted to start another church. The second church was not successful and Edmondson left the full-time ministry.
In 1983, Edmondson again relocated, this time to Cleveland, Ohio, and went to work for direct mail advertising company ADVO System, Inc. While serving as National Account Marketing Executive, Edmondson worked on developing and implementing marketing programs with various divisions of Tandy Corporation, including its RadioShack Division.
In 1994, Edmondson wrote a letter to the then President of RadioShack, Leonard H. Roberts. In the letter he wrote that he had an idea that he would like to share, and asked Roberts for 15 minutes of his time. Roberts agreed to a meeting in early February and halfway through Edmondson's presentation, Roberts stopped the conversation and offered him a job by asking "What do I have to do to get you to join this company?" When Edmondson expressed his lack of interest in joining RadioShack, Roberts let the subject drop, but remained intrigued with Edmondson's idea. Over the next several months the two men developed a strong working relationship, and by November 1994 Edmondson finally agreed to join the company as Vice President of Marketing for the RadioShack Division.
Over the next 11 years Edmondson worked to promote what he considered the core strengths of RadioShack: its people and its pervasive network of stores. Edmondson believed that with more than 35,000 employees and 7,000 neighborhood stores, RadioShack was well positioned to drive the adoption of new digital technology. He focused on marketing these core strengths and establishing strategic alliances with major computer, wireless and media providers, along with the development and execution of "store-within-a-store" concepts and “residual income” business models.
Edmondson was recognized by Advertising Age as one of the top 100 marketers in America in 1996 for his initial repositioning of the RadioShack brand, leveraging the existing tagline "You’ve Got Questions... We’ve Got Answers".
Edmondson held positions as Vice President of Marketing (1994–1995), Senior Vice President of Marketing and Advertising (1995–1997), Executive Vice President and Chief Operating Officer (1997–2000), President and Chief Operating Officer (2000–2005) and Chief Executive Officer (2005-2006).
Arrests, newspaper investigation, resignation
In January 2005, shortly after RadioShack announced that Edmondson would be taking over as CEO, he was arrested for driving while intoxicated—his third such charge—in Southlake, Texas. Edmondson pleaded guilty and was sentenced to 30 days in jail. This incident prompted the Fort Worth Star-Telegram to begin looking more closely at his past.
In 2007, Edmondson founded EasySale, an Internet-based consignment and liquidation company based in Arlington, Texas. In 2009, he founded and became CEO of E-Recycling Corps, an enterprise engaged in the collection, refurbishment and global redistribution of used wireless devices.
- DuBose Tomassi, Kate (23 May 2006). "Most Common Resume Lies". Retrieved 20 November 2013.
- Kharif, Olga (7 May 2012). "SECURITYMOBILESTARTUPS Search As Yahoo Discusses CEO, What Became of Other Execs in Trouble?". Bloomberg. Retrieved 20 November 2013.
In 2006, RadioShack Corp. ousted Chief Executive Officer David Edmondson after he admitted he lied about his education. He claimed to have earned degrees in theology and psychology from Pacific Coast College in California, according to the Fort Worth Star-Telegram.
- Case, Brendan M. "Troubled RadioShack to close up to 700 stores". The Seattle Times. Retrieved 20 November 2013.
Edmondson has maintained that he received a theology degree from an unaccredited California institution called Pacific Coast Baptist Bible College, which later relocated to Oklahoma and renamed itself Heartland Baptist Bible College.
- Norris, Floyd (21 Feb 2006). "RadioShack Chief Resigns After Lying". The New York Times. Retrieved 20 November 2013.
Mr. Edmondson, in an interview with The Star-Telegram on Feb. 10, had conceded he did not have two degrees, and that the degree he said he did have was not a bachelor's degree, as he had claimed in the résumé he gave RadioShack when he was hired in 1994. But he insisted he had one degree, a Th.G., a theology degree that the college, now known as the Heartland Baptist Bible College, awards after three years of study. The newspaper said the college said its records showed he had attended for two semesters, but did not graduate.
- "Ex-RadioShack boss sentenced for DUI". msnbc.com. Retrieved 2015-11-04.
- "RadioShack's Lesson: Trust, but Verify". BloombergView. Retrieved 2015-11-04.
- Angela Shah (2013-11-05). "eRecycling Corps Finds Niche as Broker of Used Cellphones". Xconomy Texas. Retrieved 2017-01-06.