Davidson & Associates

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Industry Educational software
Fate Merged into Knowledge Adventure
Successor Knowledge Adventure
Founded 1989
Defunct 1999
Headquarters Torrance, California
Key people
Dr. Jan Davidson, Founder & President[1]
Jack R. Allewaert, Vice President & Chief Financial Officer
Products Blaster Learning System
Number of employees
Parent Independent (1989–1996)
CUC International
Cendant Corporation
Havas S.A. (1998)
Vivendi Universal Games (1998–1999)
Subsidiaries Golden Books Interactive
Davidson/Simon and Schuster
Website Official Website

Davidson & Associates (or simply Davidson) was an educational software company headquartered in Torrance, California[3] and published the Blaster series, including Math Blaster and Reading Blaster.


In 1995, Davidson released 3D Jungle Train for Windows 95 based on new 3D software in which the player had to find a lost diamond and would be rewarded with a video adventure to other parts of the jungle. Bob and Jan Davidson sold the company in the early 1990s and founded the Davidson Institute for Talent Development.

In 1989, Bob Davidson became Chairman and CEO of Davidson and Associates, Inc. Jan Davidson continued her role as President focusing on building the product development side of the business. In the next few years, Bob formed strategic partnerships with Fisher Price, Simon & Schuster, Kaplan, Inc. and made several strategic acquisitions, including Blizzard Entertainment in 1994.[4]

In 1994, Todd Coyle was recruited to repair stagnant sales and consumer revenues reached an explosive growth of $900 million by the time of his departure in 2000. over a 1000% growth in 6 years.[5]

In 1996, the company was acquired by CUC International and merged with another large educational software company, Knowledge Adventure which published the JumpStart series of educational games.

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