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Deep in Love

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"Deep in Love"
Single by Tom Boxer and Morena featuring J Warner
Released31 October 2011
Recorded2011
Length3:28
Label
Songwriter(s)
  • Tom Boxer
  • J Warner
Producer(s)Boxer
Tom Boxer singles chronology
"You"
(2011) 		"Deep in Love"
(2011) 		"Voulez vous"
(2012)
Audio sample
"Deep in Love"
Music video
"Deep in Love" on YouTube

"Deep in Love" is a song by Romanian producer Tom Boxer and singer Morena, featuring guest vocals by English recording artist J Warner. It was released as a CD single in Italy on 31 October 2011 through Step and Go, while later made available for digital download in various countries on 14 February 2012 through Roton. The track was written by Boxer and Warner, and solely produced by Boxer; the latter came up with the song in Morocco in 2011 and recorded a demo while travelling to a concert there. He ultimately worked on the track for four months. A love song, its lyrics include a reference to the popular paradigm that men are from Mars and women are from Venus.

Filmed in a studio in Bucharest and on the Canary Islands, an accompanying music video for "Deep in Love" was uploaded to Roton's YouTube channel on 15 August 2011. For further promotion, the song was performed at the ZU Loves You event organized by Radio ZU. It reached the top 40 on Hungarian, Romanian, Polish and Italian music charts, while being awarded a Platinum certification in the latter region by the Federazione Industria Musicale Italiana (FIMI) for 30,000 copies sold.

Background and release

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"Deep in Love" was written by Tom Boxer and J Warner — the latter of whom provides guest vocals — while production was solely handled by Boxer.[1] Boxer composed the song in 2011 in Morocco; while she and Morena were driving to a show there by car, he came up with a melody and recorded a demo on his mobile phone.[2] Work on "Deep in Love" was completed in four months, and the vocals were mixed at a studio in London.[3]

Lyrics from the love song include "I'm from Venus, you're from Mars/When we're together, we create stars", on which Morena elaborated during an interview, saying that it describes two persons that share a special connection and love, "creat[ing] stars [...] high up in the sky". Boxer stated that he "[likes] to put some message" in his material, and that the aforementioned lyrics were inspired by the popular paradigm that men are from Mars and women are from Venus.[2]

"Deep in Love" was made available as a CD single in Italy on 31 October 2011 via Step and Go,[1] and released for digital download in various countries on 14 February 2012 through Roton.[4] Two remix extended plays (EPs) were also released,[5][6] and the song was used on three Kontor Records compilations.[7][8][9]

Music video and promotion

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An accompanying music video for "Deep in Love" was uploaded onto Roton's official YouTube channel on 15 August,[10] preceded by the release of a teaser on 9 August 2011.[3] It was filmed at a studio in Bucharest, Romania, as well as on the Canary Islands;[11] all outfits used were created by Morena.[12] The clip begins with Morena posing against a desert landscape, wearing a white catsuit with a red veil attached to its back and white boots. The rest of the video alternates between other shots, including her dancing with three background dancers, footage of Warner and Boxer, as well as close-up shots of Morena in front of a camera and a floral background. Occasionally, the song's lyrics and arrows appear onscreen.[10] For further promotion, "Deep in Love" was performed on Radio ZU's Zu Loves You event on 16 February 2012.[13]

Commercial performance

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Commercially, "Deep in Love" attained moderate success on record charts. It peaked at number 18 on native Romanian Top 100 in December 2011,[14] while reaching number nine on Media Forest's radio airplay chart in early 2012.[15] Media Forest conducted a year-end radio airplay chart for 2012, where the track ranked at number 29.[16] "Deep in Love" reached number 37 on the FIMI Singles Chart,[17] spending more than 40 weeks on the chart.[18] It was eventually certified Platinum in the region in 2013 by the Federazione Industria Musicale Italiana (FIMI) for exceeding 30,000 in digital copies sold.[19] The song peaked at number eight on Hungary's Dance Top 40 chart,[20] number 18 on Poland's Dance Top 50 chart,[21] and number 109 on the Tophit ranking in Russia.[22]

Track listings

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Credits and personnel

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Credits adapted from the liner notes of the CD single.[1]

  • Songwriter – Tom Boxer, J. Warner
  • Producer – Tom Boxer
  • Mix – Karim Razak, Kros, Oreste Spagnuolo, Simone Farina

Charts

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Certifications

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Certifications for "Deep in Love"
Region Certification Certified units/sales
Italy (FIMI)[19] Platinum 30,000*

* Sales figures based on certification alone.

Release history

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Release dates for "Deep in Love"
Country Date Format Label Ref.
Italy 31 October 2011 CD single Step and Go
[1]
Various 14 February 2012 Digital download Roton
[4]

See also

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References

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  1. ^ a b c d e Deep in Love (CD single). Tom Boxer and Morena feat. J Warner. Step and Go (Barcode: 8032484066007). 2011.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  2. ^ a b "Tom Boxer & Morena Interview". YouTube. 25 March 2012. Archived from the original on 21 June 2018. Retrieved 21 June 2018.
  3. ^ a b Scris de Valy (11 August 2011). "Tom Boxer & Morena feat. J Warner – Deep In Love (teaser video)" (in Romanian). Urban.ro. Archived from the original on 7 January 2017. Retrieved 21 June 2018.
  4. ^ a b c Citations regarding the digital release of "Deep In Love":
  5. ^ a b "Deep In Love (Remixes) [feat J Warner] – EP von Tom Boxer und Morena auf iTunes". iTunes Store Germany. Archived from the original on 21 June 2018. Retrieved 21 June 2018.
  6. ^ a b "Deep In Love (feat. J Warner) [Remixes] – EP di Tom Boxer e Morena su iTunes". iTunes Store Italy. Archived from the original on 21 June 2018. Retrieved 21 June 2018.
  7. ^ "Kontor Top of the Clubs Vol.54" (in German). Amazon. Archived from the original on 22 April 2016. Retrieved 21 June 2018.
  8. ^ "Kontor Summer Jam" (in German). Amazon. Archived from the original on 28 March 2017. Retrieved 21 June 2018.
  9. ^ "Kontor – Top Of The Clubs – The Biggest Hits Of The Year MMXII" (in German). Amazon. Retrieved 21 June 2018.
  10. ^ a b "Tom Boxer & Morena feat J Warner – Deep In Love (Official Video)". YouTube. 15 August 2011. Archived from the original on 2 May 2018. Retrieved 21 June 2018.
  11. ^ Scris de Oza (16 August 2011). "Tom Boxer – "Deep In Love" feat. Morena & J Warner (videoclip)" (in Romanian). Urban.ro. Archived from the original on 8 June 2017. Retrieved 21 June 2018.
  12. ^ Alina Deaconu (2 September 2011). ""Morena", din Târgu Jiu, a lansat prima piesă împreună cu iubitul ei, Tom Boxer" ["Morena", from Târgu Jiu, has released her first single with her lover, Tom Boxer] (in Romanian). Gorj Domino. Archived from the original on 31 January 2017. Retrieved 21 June 2018.
  13. ^ "Tom Boxer & Morena – Deep In Love (Live @ ZU loves You)". YouTube. 16 February 2012. Archived from the original on 21 June 2018. Retrieved 21 June 2018.
  14. ^ a b "Romanian Top 100 – ediția 4 decembrie 2011". Romanian Top 100 (in Romanian). Andreea Bergea. 8 December 2011. Archived from the original on 21 June 2018. Retrieved 18 June 2018.
  15. ^ a b "Media Forest – Know You Are On Air". Media Forest. 23 January 2012. Archived from the original on 17 June 2018. Retrieved 19 June 2018. Note: Romanian and international positions are rendered together by the number of plays before resulting an overall chart.
  16. ^ a b "Media Forest – Chart 2012". Media Forest. Archived from the original on 31 January 2018. Retrieved 19 June 2018.
  17. ^ a b "FIMI – Search: Tom Boxer and Morena featuring J Warner" (in Italian). FIMI. Retrieved 25 October 2018.
  18. ^ "FIMI: Classifica settimanale WK 40 (dal 2012-10-01 al 2012-10-07)". Federazione Industria Musicale Italiana. Archived from the original on 28 April 2015. Retrieved 19 June 2018.
  19. ^ a b "Italian single certifications – Tom Boxer & Morena feat. J Warner – Deep In Love" (in Italian). Federazione Industria Musicale Italiana. Retrieved 5 June 2019. Select "2013" in the "Anno" drop-down menu. Type "Deep In Love" in the "Filtra" field. Select "Singoli" under "Sezione".
  20. ^ a b "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 5 June 2019.
  21. ^ a b "Dance Chart :: Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video" (in Polish). ZPAV. 31 October 2011. Archived from the original on 7 April 2012. Retrieved 19 June 2018.
  22. ^ a b "Tom Boxer & Morena feat. J Warner – Deep In Love" (in Russian). Tophit. Archived from the original on 21 June 2018. Retrieved 19 June 2018.
  23. ^ "Classifica annuale 2012 (dal 02.01.2012 al 30.12.2012)" (in Italian). FIMI. Retrieved 10 June 2022.
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