Dein Spiegel

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Dein Spiegel
Categories Children's magazine
News magazine
Frequency Monthly
Circulation 67,326 (2011)
Publisher Spiegel Verlag
First issue 1 September 2009; 8 years ago (2009-09-01)
Company Spiegel Verlag
Country Germany
Language German
Website Dein Spiegel

Dein Spiegel (Your Mirror in English) is a monthly German magazine aimed at young people. The magazine provides news in an appealing and educative way.

History and profile[edit]

Dein Spiegel was first published on 1 September 2009.[1][2][3] The magazine began to be published as monthly in December 2009.[4] The publisher of the monthly is Spiegel Verlag which also publishes Der Spiegel among the others.[3] The co-chief editors of the monthly were Georg Mascolo and Mathias Müller von Blumencron until 2013 when they both left the company.[3][5] There is a four-member core editorial team in addition to 20 editors who also write for Der Spiegel.[6]

The magazine targets children ages between 8 and 14.[7] The contents of the magazine mirror those in Der Spiegel, but they are offered in an age-appropriate manner and entertaining and educational way.[7][8] The topics covered include stories of politics, economics, nature and technology, culture, sport and people in Germany and other countries.[7][8] The monthly also publishes interviews undertaken by child reporters one of which was with Jose Manuel Barroso, President of the European Commission, in Hamburg in April 2012.[9] The publisher, Spiegel Verlag, introduces Dein Spiegel as "the news magazine for enquiring girls and boys".[3] Arnd Zickgraf describes the magazine as the first political children’s magazine.[6]

The 2010 circulation of Dein Spiegel was 150,000 copies.[6] Spiegel Gruppe announced its 2011 circulation as 67,326 copies.[3]

See also[edit]

List of magazines in Germany


  1. ^ Leah McBride Mensching (20 January 2010). "German press targets younger audience". WAN IFRA. Retrieved 12 August 2015. 
  2. ^ Andra Leurdijk; Mijke Slot; Ottilie Nieuwenhuis (2012). "The Newspaper Publishing Industry" (Technical Report). EU Commission. Retrieved 6 October 2013. 
  3. ^ a b c d e "2012 Brochure" (PDF). Spiegel Gruppe. 2012. Retrieved 6 October 2013. 
  4. ^ Lena Molitor (22 October 2009). "Dein Spiegel now monthly". Media Bulletin. Retrieved 6 October 2013. 
  5. ^ Eric Pfanner (29 April 2013). "New Der Spiegel Editor will Also Oversee Web Business". The New York Times. Serraval. Retrieved 6 October 2013. 
  6. ^ a b c Arnd Zickgraf (May 2010). "Print for Children: the Boom in Children Magazines". Goethe Institute. Retrieved 6 October 2013. 
  7. ^ a b c "Rate card 2013" (PDF). Speigel QC. Retrieved 6 October 2013. [permanent dead link]
  8. ^ a b "Dein Spiegel". Euro Books. Retrieved 6 October 2013. 
  9. ^ "Interview with Dein Spiegel". EU Commission. Retrieved 6 October 2013.