Destination Maternity
| Company type | Public |
|---|---|
| Industry | Retail |
| Founded |
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| Founder |
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| Headquarters | Moorestown, New Jersey , U.S. |
| Products |
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| Subsidiaries | |
| Website | destinationmaternitycorp |
Destination Maternity Corporation (Nasdaq: DEST) (formerly Mothers Work, Inc.) is the world's largest designer and retailer of maternity apparel. It is based in Moorestown, New Jersey.[1]
As of September, 2017, Destination Maternity operates over 1,000 retail locations in North America, including 512 stores, predominantly under the trade-names Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through DestinationMaternity.com, Motherhood.com and APeainthePod.com; Destination Maternity brands are offered at retailers such as Macy's and Boscov’s.
Brands
Destination Maternity Corporation currently operates the following retail brands:
- Motherhood Maternity,
- A Pea in the Pod
- Destination Maternity
Collections
In 2009, Destination Maternity partnered with the National Football League to offer NFL football maternity t-shirts, sweatpants, and baby clothes at Motherhood Maternity stores.[2] In 2010, a similar partnership was announced to offer MLB baseball maternity t-shirts and baby clothes.[3]
In 2010, Destination Maternity launched two maternity-wear collections from Heidi Klum. Lavish by Heidi Klum for A Pea in the Pod features more high-end items, while Loved by Heidi Klum for Motherhood Maternity features affordable options.[4]
In 2012, the company launched a maternity clothing collection from Jessica Simpson,[5] "available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s.".[6]
Other recent collaborations include a collection from Nicole Richie in 2009,[7] a collection from Disney in 2010 [8] and a collection for Rosie Pope in 2012.[9] In 2015, A Pea in the Pod collaborated with Rachel Zoe and worked with Molly Sims on their exclusive LED (Luxe Essentials Denim) Collection.
References
- ^ [1]
- ^ Motherhood Maternity® launches licensed NFL maternity t-shirts |
- ^ Motherhood Maternity Carrying Major League Baseball Team T-Shirts | The Baby Blog
- ^ Vesilind, Emili. "The Birth of Fashionable Maternity Wear". Los Angeles Times. Retrieved 6 April 2012.
- ^ Lockwood, Lisa. "Jessica Simpson Apparel Headed to Destination Maternity". Women's Wear Daily. Retrieved 26 December 2012.
- ^ Phelan, Hayley. "First Look: Jessica Simpson's Maternity Line". Fashionista.com. Retrieved 26 December 2012.
- ^ Nicole Richie’s Maternity Line for A Pea in the Pod – Moms & Babies – Moms & Babies - People.com
- ^ Motherhood Maternity launches line of Disney apparel, plush toys – A Mom and The Mouse – Orlando Sentinel
- ^ Rosie Pope Debuts Collection for A Pea in the Pod – Moms & Babies – Moms & Babies - People.com
External links
- Nasdaq: DEST
- Motherhood - Affordable Maternity Clothes
- a pea in the pod - Stylish & Designer Maternity Clothes
- Destination Maternity - Represents both Pea & Motherhood Brands
