Scott Adams's inspiration for the product was that "diet is the number one cause of health-related problems in the world. I figured I could put a dent in that problem and make some money at the same time." His aim was to create a healthy food product that also had mass appeal, a concept he called "the blue jeans of food." 
The product failed to catch on in the market, leading Adams to "several years and several million dollars later" to sell off his intellectual property and exit the business. Adams himself noted "[t]he mineral fortification was hard to disguise, and because of the veggie and legume content, three bites of the Dilberito made you fart so hard your intestines formed a tail". The New York Times noted the burrito "could have been designed only by a food technologist or by someone who eats lunch without much thought to taste."
- Smith, Lee (2001-05-01). "Dilbert's Assault On The Food Aisles Scott Adams's latest creation: the Dilberito, a vitamin-packed burrito for vegetarians". CNN. Retrieved 2013-03-29.
- Smolen, Kelly (1999-03-21). "Dilbert creator backs burrito venture". San Francisco Business Times. Retrieved 2013-03-29.
- Scott Adams (22 October 2013). How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life. Penguin Publishing Group. pp. 21–. ISBN 978-0-698-14462-0.
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