Draft:Bodo (company)
Submission declined on 18 April 2024 by Qcne (talk).
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
| Submission declined on 5 April 2024 by Stuartyeates (talk). Doesn't appear to explain what kind of gifts the company actually sells. Needs to be much clearer. Declined by Stuartyeates 52 days ago. | |
 | |
| Company type | Group of companies |
|---|---|
| Industry | Trade, tourism |
| Genre | gifts, gift certificates for impressions, impressions as a gift, experience days |
| Founded | 2009 |
| Founder | [Drozd Vitaly Viktorovich][1] |
| Headquarters | [m. Kyiv, str. Kazimir Malevich, 86N, 03150] |
Number of locations | Odesa, Kharkiv, Dnipro, Lviv, Ivano-Frankivsk, Khmelnytskyi, Istanbul |
| Products | gift certificates for impressions, experience days |
| Services | gift certificates, multi-brand certificates, tourism |
| Divisions | bodotravel, bodocard, bodo (Turkey) |
| Website | www |
bodo - Ukrainian service for the sale of experience day vouchers [2] [3]. The company was founded in 2009 and operating in 7 cities of Ukraine. The head office is located in Kyiv.
History[edit]
The history of the company's creation began when Vitaliy Drozd[4][5] worked at the Smile company,[6] which was engaged in selling impressions as a regional director in Ukraine. He had ideas for improving processes and business development, which did not find a response from the management, but became the basic principles for creating a modern service in 2009 — bodo.[7]
On November 23, 2009, the first sale of an experience day vouchers , and now the company is the leader in this segment..[8] At that time, they cooperated only with Kyiv providers. For providers, this collaboration provides an opportunity to gain recognition and customers.
In 2010, sales were launched in three more cities: Dnipro, Odesa and Lviv; in 2013 in Kharkiv. In 2023, Ivano-Frankivsk and Khmelnytskyi were added.
During the first four years, sales of impression gifts[9] only through the online store. The first offline island appeared in the SkyMall shopping center in Kyiv in November 2013.
Company divisions[edit]
The group of companies includes:
- service for selling impressions bodo (Kyiv);
- bodotravel author's adventure expedition service (Kyiv) - 2016;
- B2b product bodocard (Kyiv) - 2012;
- bodo in Turkey (Turkey) - 2020.
Rebranding[edit]
In 2018, the bodo company turned to the FEDORIV company[10] for the rebranding service. The agency team created a modern brand design, worked on external communication, launched a series of commercials onYoutube[11]. The agency team created a modern brand design, worked on external communication, launched a series of commercials on YouTube.[12]][13]The marketing style of the bodo company is minimalist: a minimum of advertising is used, their advertising is very simple, without plots, they only demonstrate their product - emotions. The company shot a commercial for UAH 8 million.[14]
Notes[edit]
- ^ "Дрозд Виталий".
- ^ "Gift certificates: business based on emotions — Business plan". hromadske.ua (in Ukrainian). 2018-04-01. Retrieved 2024-01-18.
- ^ "Vitaly Drozd, bodo: how convenient is a gift certificate | MC.today". mc.today (in Russian). 2019-04-26. Retrieved 2024-01-18.
- ^ "Vitaly Drozd, bodo: how convenient is a gift certificate | MC.today (UA)". rau.ua (in Ukrainian). 2018-03-16. Retrieved 2024-01-18.
- ^ "You should learn from Elon Musk how to set the craziest goals and achieve them - Bodo CEO". biz.nv.ua (in Ukrainian). Retrieved 2024-03-19.
- ^ "Vitaly Drozd, bodo: how convenient is a gift certificate | MC.today". mc.today (in Russian). 2019-04-26. Retrieved 2024-03-19.
- ^ "bodo - European Business Association". European Business Association.
- ^ Nikita (2021-06-23). "bodo gift certificates". Ozerianko Bags (in Ukrainian). Retrieved 2024-03-19.
- ^ "The impression portal presented a new line of non-standard birthday gifts". espreso.tv. Retrieved 2024-02-09.
- ^ CORPORATION IMPRESSED BODO | FUTURE OF ARTUR MKHYTARYAN | FEDORIV VLOG (in Ukrainian), retrieved 2024-03-19
- ^ "The witch, the five-seater horse and impressions of bodo.ua in the new advertising campaign of Fedoriv agency". CASES (in Ukrainian). 2021-12-14. Retrieved 2024-01-18.
- ^ "More unusual than unusual: bodo launched a new creative platform | Creative on MMR". MMR (in Russian). Retrieved 2024-02-09.
- ^ "bodo.ua explains how to pamper relatives". alpha.fedoriv.com. Retrieved 2024-03-19.
- ^ "My main strength is systematicity by Journal "Successful People" - Issuu". issuu.com. 2018-03-20. Retrieved 2024-03-19.
Links[edit]
Category:Companies based in Kyiv Category:Companies established in 2009 Category:Experience days
- in-depth (not just brief mentions about the subject or routine announcements)
- reliable
- secondary
- strictly independent of the subject
Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.