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Draft:Brassybra

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Brassybra is an adhesive bra product designed and produced by Katherina Borve., which was first to market in 2016.[1] The product is known for its innovative design that offers support and comfort without traditional straps and bands.

History[edit]

Katherina Borve established Kat is Brassy AS in 2016.[2][3] aiming to provide a comfortable and supportive alternative to traditional bras due to bra mishap at her own wedding in 2012. After launch the product quickly gained popularity due to its unique design and effectiveness for a larger bust. In 2018, a video was posted to Facebook showing the functionality of Brassybra went viral, rocketing their popularity and foothold in the adhesive bra market. Due to that increased popularity, Katherina Borve saw that going global was the next step and founded Brassy Inc. in Florida USA in 2019.

Product description[edit]

Brassybra is made from a breathable and hypoallergenic adhesive fabric that adheres to the skin, providing lift and support. The product consists of 97% cotton and 3% Spandex.[4] It is available in various sizes and colors to cater to a wide range of consumers. The product's design allows for use with various outfits, including those with plunging necklines and backless designs.

Awards[edit]

  • Best Cup Tape[5]
  • Best Disposable[6]
  • Best Boob Tape for Backless Dresses[7]
  • Celeb Loved[8]
  • Best adhesive bra for large breasts[9]
  • Best Single-Use Backless Bra[10]
  • Best for Larger Busts[11]
  • Best Overall[12]
  • Best Breast Tape[13]
  • The Best Boob Tapes For When Wearing a Bra Is Too Much[14]
  • Feat of gravity that NASA should look into[15]
  • Best Plus-Size[16]

Media coverage[edit]

  • Lizzo[17]
  • The Rachael Rae Show[18]
  • This Boob Tape Actually Works on Bigger Cup Sizes[19]
  • Miranda Lambert[20][21]
  • Denise Bidot[22]
  • Precious Lee[23]
  • Gabby Sidibe[24]
  • Charlotte McKinney[25]
  • Developed own bra after painful duct tape experiment(Norwegian)[26]
  • HSN[27]
  • She Went Global[28]
  • Good Morning Norway[29]
  • What to Wear Under Your Wedding Dress[30]

References[edit]

  1. ^ "Herstory". BRASSYBRA. Retrieved 2024-05-27.
  2. ^ "Nøkkelopplysninger fra Enhetsregisteret - Brønnøysundregistrene". w2.brreg.no. Retrieved 2024-05-27.
  3. ^ Pevik, Line (2018-01-05). "Katherina fra Trondheim brukte gaffateip som brystholder i bryllupet - så fikk hun en genial forretningsidé". trdby.adressa.no (in Norwegian Bokmål). Retrieved 2024-05-27.
  4. ^ "Brassybra". BRASSYBRA. Retrieved 2024-05-27.
  5. ^ "'I'm Ditching Bras Forever For These Boob Tapes'". Women's Health. 2023-10-24. Retrieved 2024-05-27.
  6. ^ "We Tested 23 Stick-On Cups, Breast Tapes, and Low-Back Bras to Find the Best Backless Bras — These 11 Are Our Top Picks". Peoplemag. Retrieved 2024-05-27.
  7. ^ "Ditch Your Bra for This Tape Alternative". Good Housekeeping. 2022-08-04. Retrieved 2024-05-27.
  8. ^ "The 7 Best Boob Tapes for Lifting and Shaping". Harper's BAZAAR. 2022-10-12. Retrieved 2024-05-27.
  9. ^ Samson, Anna (2024-01-10). "The Very Best Backless Bras and Boob Tapes". The Strategist. Retrieved 2024-05-27.
  10. ^ "The Best Backless Bras for All Your Hyper-Specific Wardrobe Needs". Real Simple. Retrieved 2024-05-27.
  11. ^ "The 9 Best Boob Tapes to Lift You Up (and Keep You There)". ELLE. 2024-04-03. Retrieved 2024-05-27.
  12. ^ Navarro, Brigitt Earley,Andrea (2023-05-18). "I'm a Style Writer and This Is My Favorite Hack for Not Wearing Bras With Dresses". Glamour. Retrieved 2024-05-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
  13. ^ Chwatt, Taylor Jean Stephan,Nikki; Stephan, Taylor Jean; Chwatt, Nikki (2023-04-21). "The 26 Best Strapless Bras for Every Cup Size and Occasion". WWD. Retrieved 2024-05-27.{{cite web}}: CS1 maint: multiple names: authors list (link)
  14. ^ Thorne, Gabi (2022-03-02). "The Best Boob Tapes For When Wearing a Bra Is Too Much". Allure. Retrieved 2024-05-27.
  15. ^ Cruel, Jessica (2018-07-20). "9 Nude Bra and Underwear Options That Really Work for Brown Skin". SELF. Retrieved 2024-05-27.
  16. ^ "Backless Dresses Call for a Special Bra—These 12 Are Supportive and Actually Stay in Place". InStyle. Retrieved 2024-05-27.
  17. ^ "Lizzo Teases Fans as She Dances in Sparkling Nude Top: 'Made Ya Look'". Peoplemag. Retrieved 2024-05-27.
  18. ^ "The Best Bras For Deep V Necks, Low Backs + Low Cut Sides | Rachael Ray Show". www.rachaelrayshow.com. 2022-04-21. Retrieved 2024-05-27.
  19. ^ "This Boob Tape Actually Works on Bigger Cup Sizes". E! Online. 2022-03-22. Retrieved 2024-05-27.
  20. ^ "Instagram". www.instagram.com. Retrieved 2024-05-27.
  21. ^ "Miranda Lambert Looked Fabulous at the Grammy Awards. Here's One of Her Fashion Secrets for Red Carpet Events! | LA-Story.com". 2023-12-22. Retrieved 2024-05-27.
  22. ^ "Instagram". www.instagram.com. Retrieved 2024-05-27.
  23. ^ "Meet Precious Lee, One of the World's Hottest Plus-Size Models — Christian Siriano Versace". L'Officiel USA. Retrieved 2024-05-27.
  24. ^ "Instagram". www.instagram.com. Retrieved 2024-05-27.
  25. ^ "Instagram". www.instagram.com. Retrieved 2024-05-27.
  26. ^ Bævre, Ann Iren (2017-03-17). "Utviklet egen bh etter smertefullt gaffateip-forsøk". adressa.no (in Norwegian Bokmål). Retrieved 2024-05-27.
  27. ^ HSNtv (2023-05-04). Brassybra 12piece Adhesive Bra Bundle Set. Retrieved 2024-05-27 – via YouTube.
  28. ^ Delaney, Laurel. "Listen to wegg's How She Went Global® Podcast Episode #23". Retrieved 2024-05-27.
  29. ^ Plaggene du bør ha med deg på ferie (in Norwegian). Retrieved 2024-05-27 – via www.tv2.no.
  30. ^ Manners, Ivy (2021-08-11). "What to Wear Under Your Wedding Dress". The New York Times. ISSN 0362-4331. Retrieved 2024-05-27.
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