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Draft:Celestial Labs Ltd

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Celestial Show[edit]

Celestial Labs Ltd
Company typeArtistic Creation
IndustryMedia
FoundedJanuary 2020; 4 years ago (2020-01)
FoundersTony Martin & John Hopkins
Headquarters
Frome Business Park, Manor Road, Frome, BA11 4FN, U.K and 1750 Forest Drive, Suite 205, Annapolis MD 21401
Number of employees
52 (2023)
Websitecelestial.show

Celestial is a British creative tech company, with a recognised reputation as one of the top drone show companies[1] in the world. They deliver premium designs for brands including Eurovision, Amazon Prime Video, London New Year’s Eve, Puma and many more. Celestial specialises in drone art, live drone shows and drone film production, and offers full-service drone light show design and production, creating visually immersive experiences using cutting-edge technology. They deliver their services globally, with the aim to ‘’unite people through a shared sense of wonder’’.

Celestial is founded on strong ethical values that strike a balance between people, the planet and profit. The company believes that drone art has enormous potential as a force for good in the world, offering a safe and carbon-neutral alternative to traditional fireworks. Fireworks displays have been increasingly having a negative impact on animals and the environment[2]. RSPCA studies show 45% of dogs show signs of fear and distress caused by sudden loud noises. A survey has also recorded 79% of horses showing signs of anxiousness and in many cases, animals can cause themselves physical injury. PTSD UK[3] states that those with PTSD from violence or war-related experiences can also be highly affected.

Services Breakdown[edit]

Live drone light shows[edit]

Celestial has been providing drone light shows since 2020 for brand launches, music festivals, art festivals, charitable causes, sporting events and Council-funded events. The process begins at ideation, from which the creative team begins the creative process of designing, testing and refining. Execution is the third main step, before show time where the drone display is shared with the desired audience.

Drone films[edit]

Celestial is the only drone show company providing director-led films which incorporate drone shows. These films intend to deliver impactful brand visibility with a cinematic and creative approach. The link between creativity and effectiveness report shows that the efficiency of a campaign highly relies on its creativity, with over 99.5% of campaigns in 2004 and beyond being more efficient in engagement.

Notable Projects[edit]

United Kingdom[edit]

  • Eurovision Song Contest 2023: Commissioned by the Liverpool City Council to create a live drone display for the Opening Ceremony of Eurovision 2023.
  • London New Year’s Eve 2022: Commissioned by Identity to deliver an unforgettable drone show in which a tribute has been paid to the late Queen Elizabeth II.

United States of America[edit]

  • Humble Courage, New York 2023: Commissioned to bring an awareness-raising drone show to the Point of the Bluff Vineyards on 4th July to help raise funds for Muscular Dystrophy Association (MDA)
  • Christmas at The Grove, LA, 2023; Commissioned by Caruso, owners of the award-winning retail, dining and lifestyle destination “The Grove”, to celebrate its 22nd annual ‘Christmas at The Grove’ tree lighting ceremony.

Festivals[edit]

  • The Secret Garden Party: Commissioned to deliver a drone show for the festival[4] to stand apart from previous years and other events in the industry.

Social Impact Initiatives[edit]

  • Eden project COP26: A drone film and live show to mark the UN Climate Change Conference, encouraging leaders to take significant action on climate change.
  • Greenpeace G7 Summit film:  Commissioned to create an impactful film with a powerful warning about increasing biodiversity loss, to be released at the critical G7 summit in Cornwall, where world leaders would gather to decide the destiny of the natural world.

Awards and Nominations[edit]

International drone show competition[edit]

  • Winner of “best drone show for raising social awareness”[5]: December 2023
  • 3rd place for “drone show at the event”[6]: December 2023
  • Winner of ‘’best drone show storytelling’’[7]: December 2022

Experience, Design & Technology Awards[edit]

  • Winner of bronze for “Best use of drones” [8]: December 2023

Accreditations[edit]

References[edit]

  1. ^ Bloodworth, Adam (2023-07-27). "How Secret Garden Party music festival outshines Glastonbury". CityAM. Retrieved 2024-01-15.
  2. ^ Han, Jessica (2023-04-19). "The Environmental Impact of Fireworks". Earth.Org. Retrieved 2024-01-15.
  3. ^ "Remember remember… those with PTSD – PTSD UK". Retrieved 2024-01-15.
  4. ^ web@digitalnrg.co.uk (2023-07-23). "Secret Garden Party Drone Show 2023 - Adding a Signature Touch". Celestial. Retrieved 2024-01-15.
  5. ^ "Results | 4th International Drone Show Competition". www.sphengineering.com. Retrieved 2024-01-15.
  6. ^ Celestial's Secret Garden Party - 3rd Place in 'Drone Show at the Event' Category, retrieved 2024-01-15
  7. ^ "3rd International Drone Show Competition Winners Announced". www.sphengineering.com. Retrieved 2024-01-15.
  8. ^ "2023 Experience Design & Technology Awards". Event Marketer. Retrieved 2024-01-15.