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Kinoko no yama vs Takenoko no sato

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Chocorooms (Kinoko no yama) and Chococones (Takenoko no sato)

Kinoko vs Takenoko（Kinoko-Takenoko sensō)[1] is a debate between consumers over which one of Kinoko no yama, Takenoko no sato [ja] both made by Meiji Co. is better. This trend of comparing the two products began from the 1980s[2] and has become an Internet meme in the 21st century.[3] Meiji has held several votes to decide which chocolate is better, with Takenoko no sato winning most of the votes. According to a survey by Meiji Co, older generations tend to prefer Kinoko no yama.[4]

Background

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In 1975, Meiji Co. released Kinoko no sato using some of the production lines that was used for a different chocolate named Apollo.[5][6] Meiji then released it's successor Takenoko no sato following the success of Kinoko no sato in 1979.[6] Due to the similarity of the two products, minor conflicts started in 1980 comparing the products.[7] Meiji Co. held a popularity contest across Japan following Kinoko no sato's drop in sales in 2001. In the first contest, Takenoko no sato won, and the sales of both chocolates increased.[6][8]

Viral spread

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With the spread of Internet, both sides began Boating each other's sides on Social network platforms such as Twitter. Several athletes and celebrities, such as Saori Yoshida took part by supporting a side.[3] Internet users developed lores and spread images of opposing chocolates destroyed, with the question of which of the two chocolates a Japanese prefers being joked as a "forbidden question".[7][6]

Results of votes

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  • Non-official voting events are excluded.
Voting events Year Kinoko no yama votes Takenoko no sato votes Winner Citations
1st Kinoko-Takenoko National Vote 2001 About 450,000 About 550,000 Takenoko no sato [9][6]
2nd Kinoko-Takenoko National Vote 2018 6,761,773 6,931,220 Takenoko no sato [10]
3rd Kinoko-Takenoko National Vote 2019 6,021,986 4,565,799 Kinoko no yama [11]

References

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  1. ^ "Kinoko no Yama vs Takenoko no Sato". Japan Today. 2024-06-05. Retrieved 2024-09-11.
  2. ^ "きのこVS.たけのこ戦争ついに終結 「たけのこ党」が国民総選挙で勝利！「吉田沙保里とつくるたけのこの里」などマニフェスト実行へ（2018年9月11日）｜BIGLOBEニュース". BIGLOBEニュース (in Japanese). Retrieved 2024-09-11.
  3. ^ a b "「きのこの山・たけのこの里」総選挙実施 激突前から「たけのこ派」勝利宣言のわけ". J-CAST トレンド (in Japanese). 2018-02-27. Retrieved 2024-09-11.
  4. ^ "「きのこの山」VS.「たけのこの里」戦争に決着!? 購買データ分析で"大差"あり". ITmedia NEWS (in Japanese). Retrieved 2024-09-11.
  5. ^ "日本ネーミング大賞". 日本ネーミング大賞 (in Japanese). Retrieved 2024-09-11.
  6. ^ a b c d e ""Kinoko no Yama" & "Takenoko no Sato"". Meiji Co., Ltd. Retrieved 2024-09-11.
  7. ^ a b www.rakuten.ne.jp https://www.rakuten.ne.jp/gold/auc-taiyou-sya/itemframe/event/kinoko.html. Retrieved 2024-09-11. {{cite web}}: Missing or empty |title= (help)
  8. ^ ASCII. "「きのこたけのこ戦争」 公式の態度にガッカリした理由". ASCII.jp (in Japanese). Retrieved 2024-09-11.
  9. ^ "「きのこ派はたけのこの里を食べない？」未だ語られる「きのたけ論争」とそれぞれの違い｜CHANTO WEB". CHANTO WEB (in Japanese). 2022-04-28. Retrieved 2024-09-11.
  10. ^ "『たけのこの里』が勝利 『きのこの山』との38年の戦いに終止符 総選挙委員長の松本潤も安堵". ORICON NEWS. 2024-07-24. Retrieved 2024-09-11.
  11. ^ ""きのこの山"VS"たけのこの里"、3回目で"きのこの山"が初勝利！ そして国民総選挙は終結へ－－ | ゲーム・エンタメ最新情報のファミ通.com". ファミ通.com (in Japanese). 2019-12-17. Retrieved 2024-09-11.
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