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New Aim Pty Ltd

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New Aim Pty Ltd is a leading private e-commerce company in Australia, recognized for its innovative use of technology in procurement, supply chain management, and multi-channel integration sectors. Established in 2005, New Aim has grown to become one of Australia's most prominent players in the e-commerce industry, serving both business-to-business-to-consumer (B2B2C) and business-to-consumer (B2C) markets.

History New Aim was co-founded in 2005 by Fung Lam and began operations in a rented warehouse. The company initially focused on importing goods and selling them on eBay.[1] Over time, New Aim expanded its product offerings and developed proprietary technology to enhance its supply chain efficiency.

In 2012, New Aim launched Dropshipzone, a B2B dropshipping platform that supports Australian small and medium-sized enterprises (SMEs) in scaling their businesses through e-commerce.[2] The company continued its technological advancements with the development and launch of AirOxy in 2024, an AI-powered platform designed to simplify e-commerce operations for retailers.[3]

Operations and Market Presence New Aim operates under a unique business-to-many (B2M) model, partnering with well-known Australian household brands and online marketplaces, including Bunnings, Myer, Woolworths, Catch, and MyDeal. Through its B2B marketplace, Dropshipzone, New Aim facilitates thousands of Australian SMEs in launching and growing their businesses.

By 2024, New Aim had delivered products to over 60% of Australian households. The company manages more than 6,000 active SKUs across 400 product lines and operates four warehouses, with a total warehouse space of approximately 100,000 square meters.[4] New Aim's products are distributed across more than 30 different channels, including online stores, marketplaces, and omnichannel retailers.

Recognitions and Awards New Aim has received multiple industry awards and recognitions, reflecting its impact on the e-commerce sector:

  • HKABA National Business Awards (2024)[5]


  • WeMoney Retailer Innovation of the Year (2024)[6]


  • Ethnic Business Awards (2023)[7]


  • IBISWorld Australia's Top 500 Private Companies (2021, 2022, 2023)[8][9]


  • Financial Times Asia-Pacific High-Growth Companies (2020, 2021, 2022, 2023)[10][11]


  • Australian Financial Review Young Rich List - Co-Founder Ranked No.19 in 2020, No.6 in 2021[12][13]

References

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  1. ^ "From two-dollar shops to $280m e-tailer for New Aim founders". Australian Financial Review. 2019-08-07. Retrieved 2024-08-07.
  2. ^ Catterson, Rosalea (2023-01-18). "Dropshipzone 'Make Ship Happen' with new brand identity". Power Retail. Retrieved 2024-08-07.
  3. ^ Bencic, Emily (2024-07-31). "Industry leaders attend and exhibit at Online Retailer". retailbiz. Retrieved 2024-08-07.
  4. ^ "New Aim". New Aim. Retrieved 2024-08-07.
  5. ^ HKABA (July 2024). "National Business Awards 2024". HKABA.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "WeMoney Innovation Awards - Winners". WeMoney. Retrieved 2024-08-07.
  7. ^ "2023 EBA Winners". Ethnic Business Awards. Retrieved 2024-08-07.
  8. ^ Stensholt, John (20 September 2022). "Top 500 Private Companies: Gina Rinehart's Hancock tops list; young billionaire Laurence Escalante a fast climber". The Australian. Retrieved 20 March 2024.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Kilby, Nathalie (2023-03-15). "FT ranking: High-Growth Companies Asia-Pacific 2023". Financial Times. Retrieved 2024-08-07.
  10. ^ Kelly, Maxine (2020-04-21). "FT ranking: Asia-Pacific High-Growth Companies". Financial Times. Retrieved 2024-08-07.
  11. ^ Bell, Amy (2022-03-17). "FT ranking: Asia-Pacific High-Growth Companies 2022". Financial Times. Retrieved 2024-08-07.
  12. ^ Stensholt, John (29 March 2022). "The List - Australia's Richest 250 debutants: Dr Sam Prince, Fung Lam, Jo Horgan". The Australian. Retrieved 20 March 2024.{{cite web}}: CS1 maint: url-status (link)
  13. ^ "Wealth of Australia's 100 richest Millennials hits $41.3b record". Australian Financial Review. 2021-10-28. Retrieved 2024-08-07.