Draft:Robo-marketers are rising across the FMCG industry

Submission declined on 30 January 2024 by DoubleGrazing (talk).

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Declined by DoubleGrazing 6 months ago. Last edited by Auric 42 days ago. Reviewer: Inform author.

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A "robo-marketer" uses generative AI tech to automate tasks, optimize campaigns, and enhance customer engagements without human intervention. Robo-marketers can perform several marketing tasks including creating personalized content, executing dynamic campaigns, and analyze consumer data to predict future behaviors. These AI-driven robo-marketing systems enable brands like Pfizer, L'Oréal, Duolingo, and Mastercard to shift from traditional advertising to offering more value-driven customer experiences, fostering creative risk-taking, and ensuring inclusivity in marketing efforts.

This recent article from Mi3 describes how robo-marketing is a real development and growing in use by major brands. ^[1]

References

^ "Rise of the robo marketer? Four ways AI is reshaping the marketing model, brand toolkit, consumer experience for Pfizer, l'Oreal, Duolingo and Mastercard | Mi3".

[1] "Rise of the robo marketer? Four ways AI is reshaping the marketing model, brand toolkit, consumer experience for Pfizer, l'Oreal, Duolingo and Mastercard | Mi3".

[1]