Draft:Steel City Brand

Submission declined on 25 May 2024 by Iwaqarhashmi (talk).

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Declined by Iwaqarhashmi 22 days ago. Last edited by Iwaqarhashmi 22 days ago. Reviewer: Inform author.

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Steel City is an apparel retailer based in Pittsburgh, Pennsylvania. It was founded in 2011 by Brandon and Carly Grbach. The store is best known for retailing graphic t-shirts based on Pittsburgh sports, landmarks, and history.

History[edit]

After dropping out of college in 2004^[1], Pittsburgh graphic designer Brandon Grbach taught himself Adobe Photoshop and started designing t-shirts for a friend’s small business. When that business shut down, he and then-girlfriend Carly co-founded their own apparel brand in 2011 with Brandon helming design. They named the brand Steel City, after the popular nickname given to the city of Pittsburgh.

In addition to e-commerce, Steel City apparel has been sold in-person at local events, trade shows, and craft fairs. The brand quickly gained popularity in Pittsburgh as well as U.S. cities with an industrial background; customers expressed interest in designs inspired by vintage sportswear and a blue collar aesthetic. In 2016, Steel City opened its first retail location in downtown Pittsburgh. They currently operate three brick-and-mortar stores in the region.

Partnerships[edit]

Steel City has sold apparel designed in partnership with high-profile Pennsylvania businesses and charities. Examples include Eat’n Park restaurant, Fred Rogers Productions, the Mario Lemieux Foundation, and the Heyward House (founded by Pittsburgh Steelers defensive tackle Cameron Heyward).

References[edit]

^ "How a college dropout turned CEO grew his savings into a seven-figure business". blog.dropbox.com. Retrieved 2024-05-25.

[1] "How a college dropout turned CEO grew his savings into a seven-figure business". blog.dropbox.com. Retrieved 2024-05-25.

[1]