Drank is a grape-flavored soft drink sold in the United States and Canada. It is marketed as a "Non-Energy" drink which causes relaxation as opposed to a sugar or caffeine jolt.
Drank's slogan is "Slow Your Roll".
Introduction and availability
Drank was introduced and manufactured by Innovative Beverage Group of Houston, Texas in January 2008. It was widely available in many convenience stores and saw brisk sales. In 2012, a new flavor, "Island Time", was introduced, but to a lukewarm response. Poor sales of both flavors saw the product disappear off store shelves in 2013. In 2014, Drank was sold to Source Financial Group, L.L.C. who has reintroduced the brand. Its availability is much reduced and found in very select convenience stores in the Houston, TX and Saginaw, MI area. Little or no sources outside of Houston have been found, and it does not appear to have a website of its own.
Drank and similar commercial products have been criticized for their potential to serve as gateways to the dangerous illegal concoctions of cough syrup colloquially known as purple drank. At a mental health conference in February 2010, Dr. Ronald Peters, Jr., of the University of Texas Health Science Center said of Drank: "They're taking the name, and they're trying to market it to young people." He described the beverage as "the worst thing I've ever seen on the street since the making of candy cigarettes".
Effects on health
Health experts have warned that the herbal ingredients in Drank and similar beverages induce drowsiness and sedation, which can be dangerous when combined with medications or products that do similar things, such as alcohol or anti-depressants. Gregory Carter, a neurologist on the clinical staff of the University of Texas Southwestern Medical Center, told the Dallas Morning News that there is enough melatonin in Drank to induce sleepiness, and that this effect could occur quickly because the melatonin is in dissolved form. Regarding Valerian, Carter found that the content was probably "not enough to have a strong effect".
- Jemimah Noonoo, Anti-Energy Drink Fuels Concerns Over Marketing, Houston Chronicle, November 28, 2008; retrieved from commercialalert.org website on November 27, 2009
- Boyce Watkins, Company Makes Money from Deadly Urban Trend: "Sipping Syrup", AOL Black Voices, September 29, 2009
- Kim Horner, Anti-energy drink hard for some mental health experts to swallow, Dallas Morning News, February 18, 2010
- Britney Glaser, Special Healthcast Report: Downer Dangers, KPLC-TV, November 6, 2009
- MacGregor FB, Abernethy VE, Dahabra S, Cobden I, Hayes PC (1989). "Hepatotoxicity of herbal remedies". British Medical Journal. 299: 1156–7. doi:10.1136/bmj.299.6708.1156.