Duzhe

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Duzhe
Duzhe magazine cover.png
Cover of Duzhe from 2008
Frequency Biweekly
Publisher Gansu People's Press
Year founded 1981
First issue March 1981
Country China
Based in Lanzhou, Gansu
Language Chinese
Website www.duzhe.com/
ISSN 1005-1805

Duzhe (Chinese: 读者; pinyin: Dúzhě; literally: "Reader(s)") is a biweekly Chinese general interest magazine.[1] It is among the most widely circulated[2] and the leading magazines in the People's Republic of China.[3]

History and profile[edit]

Duzhe was first published in Lanzhou in March 1981.[4] The magazine has its headquarters in Lanzhou,[5] and is published on a biweekly basis[6] by the Gansu People's Press. The magazine includes original articles, condensed articles reprinted from other magazines, book excerpts, and collections of jokes, anecdotes, quotations and other short pieces.[6]

During the first half of the 2000s the magazine was published bi-monthly.[7] In 2003 Duzhe was among the top five magazines in China with a circulation of 3,000,000.[8] The same year it was also the fourth best selling magazine in the world, after Reader's Digest, National Geographic and Time.[7]

References[edit]

  1. ^ "World Magazine Trends 2010/2011. China 2011" (PDF). FIPP. Retrieved 19 February 2017. 
  2. ^ "Chinese Mainland's Most Popular Magazine to Hit Taiwan". CRI English. 26 August 2010. Retrieved 14 October 2010. 
  3. ^ Michael Keane; Christina Spurgeon (May 2004). "Advertising Industry and Culture in Post-WTO China" (PDF). Media International Australia (111): 104–117. 
  4. ^ "China's best-selling magazine launches E-book". China Daily. Lanzhou. 28 May 2010. Retrieved 4 March 2017. 
  5. ^ Wanning Sun; Jenny Chio (26 July 2012). Mapping Media in China: Region, Province, Locality. Routledge. p. 6. ISBN 978-1-136-30430-9. Retrieved 12 August 2015. 
  6. ^ a b "Top 10 Most Popular Magazines in China". China Whisper. 21 July 2013. Retrieved 11 August 2015. 
  7. ^ a b "Chinese 'Reader' magazine tops in Asia". People's Daily Online. 5 January 2004. Retrieved 4 March 2017. 
  8. ^ "Media Rates Slowly on Rise". Brand Republic. 28 November 2003. Retrieved 12 August 2015. 

External links[edit]

Official website (in Chinese)