El-Ad Group

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El-Ad Group
Industry Real Estate Development
Headquarters New York City
Owner Yitzhak Tshuva
Website EladGroup.com

The El-Ad Group is an Israel-based American real estate development company. The group controls many subsidiaries including Elad Properties, which is based in New York City, Elad Florida and El-Ad Canada, which is based in Toronto, Ontario.

Collectively, the El-Ad Group owns many landmarks across North America, including the historic Plaza Hotel, The Grand Madison and the Metropolitan Life Insurance Company Tower in New York City. The El-Ad Group is owned by Yitzhak Tshuva, an Israeli businessman.

In May 2007, Elad Properties purchased the New Frontier Hotel and Casino in Las Vegas, Nevada for $1.2 billion.


Middle East[edit]

ElAd Group, run by CEO Amos Kol,[1] focuses on IT, one of the companies in the Israeli IT market since 1982.[2] Elad Hotels Ltd. took a controlling interest in the 6-hotel Sheraton Moriah Israel hotel chain.

North America[edit]

Elad Properties is a real estate developer based in New York City, with extensive holdings in the United States, primarily New York City. The flagship property of Elad Properties, New York, is the Plaza Hotel on Central Park South, bought by ElAd affiliate CPS One LLC,[3] and reopened March 1, 2008. ElAd Properties is run by CEO Udi Erez.

Established in 2004 to spearhead expansion into the southeast, El Ad National Properties began as an affiliation between El Ad Group Florida and El Ad Group Canada, and today runs properties in ten states with a focus on the south, the Midwest and northeastern United States. 55% of Elad National Properties' portfolio are rentals. Through a joint venture, El Ad National Properties controls Element National Management, a property management company.[4]

In 2007, the company expanded its holding in Los Angeles, purchasing land between Beverly Hills and Westwood as part of a $330 million development deal.[5]

Miki Naftali former CEO, launched and guided Elad’s successful New York operation and its expansion across the country and around the globe. The highlight of Elad’s portfolio is New York’s Plaza Hotel. The storied landmark has undergone a $450 million renovation. Elad will also be expanding The Plaza brand to cities around the world, including Boston, Los Angeles, Paris, London, Tokyo and Shanghai. Mr. Naftali is developing the last high-rise luxury condo on the Wilshire Corridor in Los Angeles and is planning a luxury high-rise in New York City designed by Daniel Libeskind. He is leading Elad into Singapore by creating a major residential, commercial, retail and hotel complex designed by Sir Norman Foster. Mr. Naftali also oversees Elad’s activities in other premier North American markets. Elad Canada’s residential and commercial developments are principally located in the Montreal, Toronto and Ottawa areas, and include more than 12,000 residential units, many in newly created attractive neighborhoods, and over 6,000,000 square feet (560,000 m2) of commercial, retail and industrial space. Elad National has a growing presence in Florida, Texas, Maryland, North Carolina, South Carolina, Georgia, Michigan, Illinois, Indiana and Massachusetts.[6]

Far East[edit]

ElAd Group runs several joint ventures with local companies in India and Singapore. In 2007, Elad Far East was established via a partnership deal with China's Zeg Investments.[7]


Elad's purchase of New York City's Plaza Hotel caused great controversy in 2004.[clarification needed] But as the hotel was readied for opening on March 1, 2008, The New York Times observed, Tshuva and Peter Ward, president of the New York's hotel workers' union, had reconciled their differences: "It was a big change from early 2005, when Mr. Ward vowed to block Mr. Tshuva's plans to convert most of the hotel into luxury condos and reconfigure some of its Edwardian public spaces into upscale shops, moves he contended would force union members out of work".[8]

On May 15, 2007, the company announced plans to purchase the New Frontier Hotel and Casino on the Las Vegas Strip in Las Vegas, Nevada, with plans to raze the current structure and build a new resort to be branded as Las Vegas Plaza. It sold for a record $33 million per acre.[9]

In August 2007, Elad Properties faced a lawsuit between itself and the Plaza Hotel & Casino owner, Tamares Group.[10]



  1. ^ Elad Group reopens New York's Plaza Bloomberg and AP, Taipei Times, March 3, 2008
  2. ^ ElAd Group-Israel
  3. ^ The Bob Bey Property Report
  4. ^ El Ad National Properties website
  5. ^ Elad Group reopens New York's Plaza Bloomberg and AP, Taipei Times, March 3, 2008
  6. ^ http://theplaza.com/info/elad-properties/
  7. ^ Naama Sikuler. Elad Group branches into China YNet, 08-15-07
  8. ^ Greer Fay Cashman.Business Scene The Jerusalem Post, October 9, 2007
  9. ^ Stutz, Howard (2007-05-16). "MORE THAN $1.2 BILLION: New Frontier sale sets record". Las Vegas Review-Journal. 
  10. ^ Spillman, Benjamin (August 10, 2007). "What's in a name? Owners of Plaza say plenty". Las Vegas Review-Journal. 

External links[edit]